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Tips for Effective E-commerce Web Development

ByNilesh Kothari,
business.com writer
|
Jul 08, 2019
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> Marketing
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Increase your sales with these helpful tricks.

Secure payment gateways are giving buyers plenty of reasons to shop online.

From breakfast to dinner, casual wear to party dress, a wide variety of options with amazing discount tags can arrive at your doorstep. You just have to click. The growth of the e-commerce industry is at such a rising pace that all online stores, big or small, need to utilize effective design while keeping the increasing trend of m-commerce in mind.

Below is a list of useful tips for e-commerce website development that can boost your sales.

1. Keep the design simple.

Your online store should be designed in such a way that it effectively meets the visitors' needs and turns prospective buyers into customers. It should attract visitors from all walks of life and also keeps them there to explore your website.

The web design should be as simple as possible, with no distracting links or images appearing in the product search, especially in the checkout. Avoid complicated animations, lengthy content, ambiguous terminology and stock images as much as possible.

Editor's note: Considering e-commerce website design software? We can help you choose the platform that's right for you. Use the questionnaire below to have our vendor partners provide you with information from a variety of vendors for free: 

 

2. Be upfront with prices.

Hiding shipping charges from the customers until they reach the payment gateway could have a negative impact on your sales and increase cart abandonment. Always make sure that the total price of a product is displayed to the customer on the first go.

Stop playing the price-change game with customers. Almost every customer has a very good memory for price. They won't easily forget it if you spring a high price on them. The old saying that "honesty is the best policy" is still the best mantra; no pricing policy can compete with this.

3. Use high-quality images and videos.

The customers won't entertain the thought of buying your product if the image is blurry or otherwise unclear; they'll perceive it as a cheap product. That's why you should always try to use high-quality pictures to exhibit your product. The picture of the product should be so attractive (without being deceptive or generic) that it compels the buyer to own it. As the customer cannot actually feel the product before buying, the presentation matters a lot. You could also use videos to demonstrate the product in a better way, featuring all the angles. When it comes to products like apparel, jewelry and footwear, short, high-definition videos will have the most positive impact on a customer's buying decision. [Interested in website design software? Check out our reviews and best picks.]

4. Offer a navigation menu.

The navigation menu should appear either horizontally at the top of the website or vertically on the left side, across all the pages. It should be well organized so that the customers can use it with ease. The navigation menu should allow customers to easily search for a product. The dropdown menu should be used to showcase the categories and subcategories of products.

5. Create scarcity.

What is less in number is always more in demand. The product that's "out of stock" or appears with the "sold" tag with a sad emoji on the site's homepage is noticed more. Creating scarcity of a product intentionally can boost sales of that particular product or similar products. Sometimes applying small tricks with the psychology of the customer can be good for business. The fear of missing out on the wish-listed product results in impulse buying. But remember, this tactic shouldn't be repeated too often.

6. Offer extensive filters.

Whether you are dealing with an offline customer or an online one, your ultimate goal as a seller should be a good customer experience. But things are a little different with an online customer. If they are not able to find the range of products they're looking for, they'll go to a different store. That's why a well-organized filter is mandatory.

Suppose a shopper visits your website with the motive to buy a beautiful pair of stilettos, but when she clicks on the footwear section, she sees only flip-flops, sneakers, wedges, loafers and flats until she scrolls down to the second page. What do you expect her to do? Will she wait till she finds your collection of stilettos? Nope – she'll take her business somewhere else. To provide the best shopping experience for your customers, allow them to find their desired products by providing them various filter options.

Online retailers should understand the importance of social media and take it seriously. A lot of e-commerce orders come from Facebook and Instagram. That's why sharing and exhibiting popular products on social media could be beneficial for e-commerce websites. This could help you drive good conversions to your e-commerce store.

8. Keep the shopping cart noticeable.

The recognizable shopping cart icon should pop up across all the pages of your store's website. This will allow users a persistent look over the products they've added to their cart, serving as a continuous reminder them to complete their shopping process. This strategy will help you increase conversion rates and reduce shopping cart abandonment.

9. Show customer testimonials.

Customer reviews and testimonials are the best way to prove the quality of your products. Positive feedback can influence the buying decisions of potential customers and drive sales. It would be effective if samples of each product's reviews are visible right below the product's description. But if your e-commerce store doesn't have a wide variety of products and the number of reviews is also low, all the reviews can be well arranged under one page called Customer Testimonials/Reviews. This page should appear on the home screen and be easily noticeable to the customers.

It's ideal for the review to display along with the name and picture of the customer who wrote it. This will lend a greater perception of authenticity and weight to the customer's words.

10. Create a section for special sales.

Online shoppers are obsessed with discounts. People prefer to buy something with a discount tag attached. A large section of shoppers waits until their favorite product goes on sale. It is important for an e-commerce website to announce a sale at least quarterly and special discounts on Black Friday, Christmas Eve, New Year's Eve, etc. The multiple discount schemes, offering a discount at a discounted price is one of the major reasons behind the growth of the e-commerce industry. Therefore, it is recommended that an ecommerce store should have a special page which displays only the products that run with pleasing discounts.

Nilesh Kothari
Nilesh Kothari
See Nilesh Kothari's Profile
I am the Chief Executive Officer (CEO) of Planet Web Solutions Pvt. Ltd, responsible for leading Planet Web Solution’s global business strategy and operations. I have over 15 years of experience in the Software and IT industries including a long track record of building successful AI Applications & eCommerce websites across world. At Planet Web Solution, I focus on building a fast growing, market-driven company that delivers one of the best Magento eCommerce Solutions in the world. I has vast experience of making many IoT Applications and IoT Business Solutions for startups to big enterprises.
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