Freelancers to the Rescue: Top 5 Tasks to Outsource for Small Businesses

Business.com / Managing / Last Modified: February 22, 2017

Don't waste another minute doing the tasks you hate or are no good at. Focus on your priorities and outsource what you can't get to.

Small businesses face a variety of hiring challenges that larger companies don't. As a small business owner, you may have been considering outsourcing.

Finding the cash to cover the tasks that must be done each day can be difficult, especially at the in-between stage where you're growing fast and need more manpower, but can't afford to hire who you want just yet.

Some tasks are more suitable for outsourcing than others.

In this post, I will talk about the 5 business tasks that make the best fit for outsourcing and supply some recommendations on how to get started. 

Related Article: To Partner or Hire: The Scaling Small Business's Dilemma

The top five tasks to outsource for small businesses are:

1. Appointments, Scheduling, & Answering Phones

A good virtual receptionist can handle all your receptionist duties from a remote location.

That might include answering phones, taking messages, scheduling and managing appointments, checking your email and forwarding voicemails to you, and more.

Look for a virtual receptionist provider that can offer more than just virtual receptionist services to really save yourself time.

Conversational offers both virtual receptionist services and live chat support services, so you can make sure every lead your business generates is welcomed by a friendly, live receptionist.

Some small businesses prefer working with individual virtual receptionists, although the quality level varies greatly.

Check freelancer sites like UpWork.com or CloudPeeps.com to look for someone with the qualifications you need. 

2. Graphic Design

Graphic design will help your business stand out in marketing campaigns and promotions, advertising campaigns, and on your blog and social media channels.

Having a good graphic designer on retainer is very expensive, though, so many small businesses turn to outsourcing to meet their graphic design needs. 

Websites like Web Design Outsourcing allow you to outsource your web design work to creative teams all over the globe. It's like a blend between freelancing and crowd sourcing.

Again, you can check freelancer marketplaces to look for individual graphic designers to outsource your graphic design tasks to.

Related Article: Help Is On the Way: 5 Things Small Businesses Should Outsource in 2016

3. Bookkeeping

Bookkeeping is a commonly outsourced task for small businesses.

As the books become more complex and your business grows, it becomes more and more important to have someone who knows what they're doing at the helm.

Look for a company that also specializes in tax preparation to make tax season easier on you as well. 

When you're starting your search for CPAs or bookkeeping companies to outsource your tasks to, start with Blue Avocado's excellent guide here

4. Web Design

Your website is the face of your company online. It's important that your web design reflects your brand image and is designed effectively, and responsively.

A responsive website adapts to all mobile screen sizes and resolutions seamlessly and results in higher customer satisfaction.

If you're not a web designer, you can outsource web design tasks to a freelancer or web design company to ensure your website is converting visitors and appealing to your customers. 

5. Customer or Technical Support

If you aren't sure if you have enough time to properly handle your customer or technical support, then you don't have enough time.

It's one of the most important aspects of your business, and can be the difference between making loyal customers and driving customers away in droves. 

The industry your business is in should make a difference in who you outsource your customer or technical support to.

It's best to steer clear of individual freelancers here and instead aim for professional companies that operate from physical call centers to ensure they have the ability to effectively help your customers, 24/7.

Related Article: To Outsource or In-house: When Outsourcing Works Best for Startups

Server Sitters provides this type of support for web hosting companies, while FreshDesk offers community forums and live helpdesk services. 

Don't waste another minute doing the tasks you hate or are no good at. Focus on your priorities and outsource what you can't get to.

Choosing the right tasks to outsource will give you peace of mind and satisfaction as a business owner, knowing that your important tasks are taken care of by trustworthy professionals.

And when the time comes and you're ready to hire, you'll have a good idea of the things you're looking for and what type of roles will be most valuable to you.

What other tasks are smart to outsource? 

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