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Top Experts in The Country Give Their Marketing Predictions for 2016

David Reimherr
David Reimherr

We are very excited about 2016 at Magnificent Marketing. Life is moving fast, but the world of marketing is moving even faster. How fast? We had to go to the experts to find out. Below, some of the best in the industry shared their predictions for 2016 with us.

The Cream Will Rise

It's no surprise that everyone is inundated with content and exhausted with the options_ most of them not good. Because of that, I predict 2016 will be the year the cream rises to the top and the weak will disappear. There will be more creative campaigns. Organizations will get smarter about creation. There will be a more integrated approach with influencers. And they'll finally begin to show a real return-on-investment against their efforts.

Gini Dietrich, CEO of Arment Dietrich and author, Spin Sucks

Learn More From Gini

Predictive Content

Buyers' paths are constant strings of moments intertwined together, equaling an experience and fulfilling a buyer's purpose.People understand the power of the Internet and find their purpose by exploring. Marketers must understand their purpose in order to get through to consumers via their messages.

Mathew Sweezey, Principal of Marketing Insights at Salesforce.com

Learn More From Mathew

Budget Shift

"I predict a massive correction in advertising budgets that will drive an increase in content marketing. This will require us to get pretty darn good at showing Content Marketing ROI. We'll also see more personalization, visual content and brand-produced entertaining content. Is 2016 the year of more brands finding a personality and sense of humor?"

Michael Brenner, CEO of Marketing Insider Group,
co-author of The Content Formula, and Head of Strategy for NewsCred (@BrennerMichael)

Learn More From Michael

Quality Over Quantity

"We will see two things...

  1. Less overall production of content creation and more focus on distribution and quality pieces of content.
  2. Increasing interest from brands in acquiring media companies and blogging sites."

Joe Pulizzi, Founder of Content Marketing Institute and
Author of Content Inc.

Learn More From Joe

SEO = Great Content

"Artificial intelligence will dominate Google's ranking algorithm, making it much harder to game the algorithm. Outsmarting the engines will no longer be feasible for most. Thus, SEO -- in the traditional sense -- will be dead. SEOs will long for the simpler times, where link building and title tag optimization was the low-hanging fruit. SEO will still exist, but in an evolved form. Creating remarkable content and getting users to rabidly consume that content will be an essential prerequisite to successful SEO."

Stephan Spencer, Author of Google Power Search, Co-author of Social eCommerce and Co-author of The Art of SEO

Learn More From Stephan

Personalized Experiences

"Here are two digital marketing trends I think we'll see in 2016...

  1. Three course meals vs a la carte: Companies will continue to increase their content marketing budgets and with it create more cohesive campaigns (combining link building, mobile, content assets, display ads and social promotion) instead of buying one-off services.
  2. Personalization: We saw this trend pick up this year and I think it will continue in 2016. Brands see greater engagement when they personalize their site with the users name or geographical location. Personalization can also be done with drip campaigns, customizing the email based on location or which pages they visited."

Alicia Lawrence, Content Coordinator at WebpageFX

Learn More From Alicia

Image Credit: NanoStockk / Getty Images
David Reimherr
David Reimherr
business.com Member
For the past 18 years, I headed up the sales and marketing for Shweiki Media Printing Company. In doing so, we decided to not go the traditional route of other printing companies and instead incorporated many of the cutting edge marketing tactics and tools, with our core focus starting with content marketing. Although relatively new in our industry, we were able to grow to the #1 printing company in San Antonio while still be the youngest company in our area. And in June of 2015 I made a deal with the owner to allow me to spread my wings and take this expertise to other companies and have since started Magnificent Marketing. We are a full service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business. Our objective will be to generate leads that turn into customers while focusing on expanding the visibility of your company, and positioning you to be "top of mind" for future potential clients. In order to achieve this, we draw on our experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, we blend old school and new school to create the best school of thought! If you would like to talk so we can begin to find out if we can help you in any way, please email me at David@Magnificent.com.