Star Power: Tips for Taking Your Personal Brand to Celebrity Level

Business.com / Careers / Last Modified: February 22, 2017

Are you ready to take your personal brand to the next level? If so, this article is going to show you just how to accomplish that.

Can you imagine a world where your personal brand is so positive that people actually want to speak to you without any prompting?

It can happen. The business celebrity is a real figure in the 21st century world.

One such business celebrity is even trying to become the President of the United States.

If you want to take your personal brand to celebrity level, you are going to have to work on it and get over any fears of past failures.

Your Business Should Be a Priority

Your personal brand is based on so much more than your ability to say insightful things. Every business celebrity has in common the fact that they possess the qualities of successful entrepreneurs. Make your business your priority because this is the core of building your brand. Nobody wants to listen to a loser. They want to listen to those who are more successful than themselves.

The only way to be a great brand is to be successful. Give people a reason to listen to what you have to say.

Related Article: "Formula for Success" Series: How to Build Your Personal Brand

Be in as Many Places as Possible

Becoming an expert in your field is about being in as many different places as possible, and doing it consistently. You have to be everywhere so you can attract the biggest possible audience. Visibility doesn’t start from doing something amazing. It begins through simple content marketing.

Content marketing in brand building is about producing quality content and then producing as much of it as you possibly can. Everything you post should be insightful because that will lead to content marketing success. And then this insightfulness has to appear in as many different places as possible. Research shows that leads generated through quality social media promotion are seven times more likely to convert.

Say Yes to the Opportunities That Come Your Way

If you want to be everywhere, you have to take advantage of the opportunities that come along. Say yes to every potential opportunity, even if you’re not confident in yourself or what’s on the table. Until you are being approached for interviews all the time, say yes to the opportunities that come along.

The worst that can happen is that it has no affect at all and the only thing you wasted was your time.

Related Article:10 Ways to Build Your Personal Brand, No Matter Where You Work

Update Your Brand

All celebrities remain popular because they are able to move with the times. This includes the situations where they have made mistakes. If you have jettisoned a customer who is bad for business, it’s easy to accept that irreparable damage has been caused to your personal brand. But that doesn’t have to be the case.

The difference between successful people and failure are that successful people strengthen their brands every day. It becomes part of their daily routine. This is not something that you can address every few months. The industry is moving that quickly and your competitors will get ahead of you.

Team Up With a Personality

Successful entrepreneurs learn from those who are more successful than themselves. Celebrities who gain in prominence do so by interacting with celebrities more well-known than themselves. And this is what you can do here. Team up with a personality within your field.

This could involve partnering with a major blog or conducting an interview with a major name. This is known as the Oprah Effect and it can turn a small brand into a big brand purely through association.

You do have to remember that you aren’t the only person in the world who has decided to utilize this tactic. It can take a long time to make yourself noticed. Keep trying and you will eventually come across the big name who can turn your personal brand famous.

Related Article:Real Talk: 6 Things No One Told You About Personal Branding

Scale

Actually doing all this can take up a lot of your time. You may even argue that it’s too much work for a single person to do. Like any celebrity, you need a team to support you in your endeavors. Hire a brand manager and hire a virtual assistant to help you sniff out new opportunities.

Conclusion

Making the most of your personal brand is about thinking like the big names. Operate like them and you will soon start to see similar results. It takes a lot of work to get up and running, along with a lot of trial and error. Get started right now and witness the changes that can be made.

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