Here's how to leverage AI to reach more consumers.
With technology booming by the second, it's no secret that artificial intelligence (AI) is shaping the way we market products and services. It can help you tailor your content to create targeted ad campaigns, improve your business's return on investment (ROI), and create an interactive environment between technology and consumer.
So it's no wonder that 60 percent of marketers said they plan on using artificial intelligence in their content marketing strategy for the upcoming year, according to BrightEdge. That number is expected to rise over the next few years.
AI allows businesses to better understand their customers so they can market to them more efficiently and personally. And what's more personal than video? According to WyzOwl, 81 percent of businesses now use video in their content marketing strategies. It's become essential in connecting to the people on the other side of the screen.
By using AI, marketers are able to define a clear target audience, target ads to the appropriate consumer and create a video marketing strategy that's sure to result in increased ROI.
If you're looking to boost your video marketing using AI, here are three ways to get started.
1. Improve personalization.
Consumers will no longer stand for a one-size-fits-all experience. With increased technology, users expect to watch video content that's best suited to their interests and wants.
Every day over 5 billion videos are watched on YouTube. It's become one of the best platforms to connect with consumers because of their avid interest in video over other mediums such as text.
Because users want a more personal online experience, you can use AI to give it to them. Personalized marketing brings higher levels of engagement and interaction between businesses and consumers, and shows the consumer that you know what they're looking for. This gives you a higher chance of converting these customers who feel you're relating to them on a closer level.
You can use video to send personalized messages to your customers, offer them discounts on their favorite items or services, and create an emotional connection that will make them feel personally tied to your brand.
2. Show video ads relevant to the consumer.
How many times have you been forced to sit through an ad you didn't know or care anything about? With AI, that won't be a problem in the future.
A fast way to lose a user's attention is to bombard them with advertisements completely irrelevant to their interests and lifestyle. They're more likely to react positively to video ads if they're tailored to their needs based on their search history, page clicks, and shopping behavior.
Tubular Insights found that 73 percent of consumers are more likely to purchase a product after watching a video that talks about it. This is essentially what ads do. If consumers have to watch them anyway, they might as well see products and services they'd actually use.
AI uses its advanced technology to show users videos relevant to their interests. The more it's utilized in video marketing strategies, the better experiences users will have because they won't feel bombarded by products and services they don't want.
3. Suggest related and recommended videos.
It's still unknown what exact algorithms YouTube uses to show suggested videos. But what is known is that this function proves highly beneficial for businesses that use them, and the amount of likes, shares, and watch time factors into the equation.
AI uses content you've already searched and watched to bring you suggested videos it thinks you'd enjoy. Recommended videos increase the time a viewer watches your content and content similar to it, allowing for a higher chance of conversion. It also continues their engagement and willingness to interact with a brand once they have a better idea of what it's about.
Video is one of the best methods of getting to know your consumers and figuring out what they're interested in and what they're willing to spend time on. The best way to get your videos noticed is to use SEO everywhere: in the title, tags, and description. Stick to your keywords and use long-tail keywords when possible.
AI is changing the way we do marketing, especially video marketing. This can bring consumer and business closer together, tailor content more specifically, and engage with users in a more personal way. It gives marketers a clearer path to connect with their target audience and craft video content that speaks to them and turns them into conversions.