Game On: Using Digital Experiences for Employee Motivation

Business.com / Managing / Last Modified: February 22, 2017

Go inside the workplace of 2016 with gamification, the digital workplace and employee motivation.

In the age of Millenials, aligning employees and motivating them is a core concern for many companies.

The digital workplace is changing work from manual to automated processes, and from email to Slack.

These digital experiences aren't just about faster or more productive employees; they are about a change in how modern work happens and, more importantly, about how it is experienced at a deep level by employees.

It is forcing companies to ask what's in it for the employee and not what's in it for the company.

Related Article:Can a Gamified Work Environment Get Your Employees to Better Collaborate?

The Unique Value of Digital Experiences

Our lives are constantly becoming more and more digital, disrupting industries, traditions, and ways of life. Nowhere is this more apparent than in the workplace. The digital era allows for a free flow of information from employers to employees and vice versa. For the first time ever, the lowliest employee in the organization can be privy to the same information that the CEO is looking at.

But this is only true if organizations utilize the digital tools that are available to them in the right way. Let's look at a few ways in which leveraging digital tools can transform important aspects of every organizations' everyday work cycle:

Communication

If you've been in the workforce for a while, you're probably accustomed to communicating through email. You're also probably familiar with the annoying habit of trying to understand which communications are important, and which aren't. The constant attempt to keep track of your internal conversations, remembering which email is related to what project, and always feeling that you are missing that critical piece of information exactly when you need it most. Well, all that is finally changing.

Employers today have the option to communicate with their employees in a host of different ways. Have an exciting announcement that you want to make sure everyone in the organization takes notice of? You can easily create a video and have employees hear about the news in a much more engaging way.

A new feature or product the company has been working on is about to roll out? You can create an internal campaign, counting down the days until the launch. With gamification platforms, you can even create competitions and fun interactive mechanics that reward the employees that engage the most with the communications you are sending out, or those who are creating new content of their own. 

Related Article: User-Generated Content: Your Passionate Fans As Your Content Marketing Team

Bridging the Collaboration Gap

With more and more companies having offices in different parts of the world, enabling employees to work together on projects can present a serious challenge. Many times, the in-house team of your local office may not have all the resources to tackle a certain task, and cooperation will be necessary. Digital tools are allowing companies to cooperate in ways the just several years ago would have been unimaginable.

Gamification is playing an important role here too. Firstly, in order to encourage employees to actually use these tools, gamification mechanics are implemented into different aspects of these tools (think of the onboarding process of slack for a classic example). This makes using these new tools a fun challenge, instead of a daunting task. Employees want to out-perform their peers to move ahead in the game and to score points, and competitions between offices from around the world can also be set up.

Project Management

For most of us, project management is synonymous with complex excel sheets, unique color coding system that signify different stages of the project, and a general feeling that the project manager understands what's going on, but nobody else really does. Now imagine taking all that information and transferring it to a graphic depiction, where instead of color coding, you could have a gauge, showing how much of the task is complete, or how the team is doing on quotas.

Related Article:5 Statistics That Prove Gamification is the Future of the Workplace

Now imagine that gauge being part of a game, let's say a race car narrative game, where the goal is to keep all gauges at their optimal state, or else your car slows down. How much more interesting, engaging and exciting does this sound than an excel sheet? This is the promise of gamification. Constantly providing new ways to engage with the tasks at hand, making work continuously interesting and challenging, and keeping both productivity and employee well-being at their optimum.

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