Virtual reality is more attainable than ever, and it can be used by almost any industry for advertising, education and inspiration.
Virtual reality (VR) has become an affordable technology that consumers can and do use, mostly for entertainment. All you need is a VR-capable smartphone and device to lose yourself in a three-dimensional world beyond your own reality.
As fun as VR is at home, using it at work is a different story. Putting the technology to practical business use may seem challenging, but it can be a creative way to engage employees and clients in a variety of ways. You don't have to run a tech company to benefit from integrating VR with your business.
Here are some of the uses and benefits of VR for a business.
1. Continued education: Many companies offer paths of continued learning through programs and websites like Lynda. Some employees take full advantage of these courses and plans to hone their skills in management and communication and improve upon existing skills. Imagine the eagerness of your employees to jump into courses that use VR. It's a fun and practical way to teach your employees to use those new skills. Although this is still a new concept, it's one that's sure to gain traction in the next few years.
2. Training: Just as employers may use VR to help their employees hone their skills, VR simulation can be used for practical training as well. Sophisticated programs are being created to help doctors learn how to operate, nurses to practice finding a vein in a patient's arm, and pilots to fly and land aircraft – from the safety of an office room.
3. Real estate: If you're in the business of selling homes, you need to show those homes to potential customers. It can be a burden if that home is still occupied, but with VR becoming the norm, it could be as easy as setting up two appointments: one with the owner to film the home and another with potential buyers to see the home from your office or their own home. The buyers get a chance to explore the house from the front door to the garage without having to disrupt the current homeowners.
4. Therapy: If you're a therapist who offers immersion therapy for those plagued with phobias or anxiety, VR is an excellent and affordable way to provide it. Using a VR device to simulate a person's phobia is a gentle way to push a patient toward overcoming that anxiety. For example, if a person suffers from agoraphobia, you can use a simulation of crowds that the patient will experience virtually. If the patient becomes uncomfortable, they can remove the headset and find themselves in the safety of your office. It's a good first step forward.
5. Advertising: Offer VR users an incredible experience, such as hang gliding in the Grand Canyon. They get to see incredible views and thrilling dips and dives as a virtual hang glider, and on their wrists they see your company's sports watch. You can apply VR to almost any product or service and sell it through an entertaining experience.
Many more uses for virtual reality are coming to light, and regardless of the industry your business is in, VR can be a reality for you. Think outside of your own realm to figure out how VR can benefit your employees or your bottom line.
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