Setting up your website with voice search in mind can help drive more people to your website.
Are you looking for a way to get more potential customers on your website? If so, you have to start with a robust search engine optimization (SEO) strategy. All successful business owners have a focused approach when it comes to optimizing their online store for crucial search terms that match the needs of their audience.
Over the last few years, we've seen an explosion of devices that allow consumers to search with their voice. The trend started with smartphones and quickly evolved to work with speakers, game consoles, computers, and even TVs.
There's no questioning the value of voice search. When you structure your site to prepare for what users might say instead of type, you can expect to see a sharp increase in engagement, sales, and email subscriptions.
But getting your online store ready for voice search isn’t always easy. Today, we will explore several things you can do to improve your voice search traffic, which will help you take your marketing strategy to the next level.
Optimize website performance
If you want to see more results from your voice search strategy, you should consider optimizing your website's performance. The internet has given us many things, but one thing it has taken away is consumer patience. Users are not likely to wait a long time to get an answer to a simple question.
Instead, consumers are looking for businesses that can quickly and effectively give them the answers they need. We advise starting by improving loading times across your site. You can run a simple speed test and look for areas of opportunity.
For example, if you notice that your image-heavy blog posts have a decreased load time, you may want to consider changing your image format to boost loading on those pages.
We also suggest checking to ensure that the plugins, theme, and hosting provider you’re using all work well together. A simple miscalculation can tank your loading times, which will reduce the chances that voice search users find your website and click through to see what you have to say.
Voice search is an excellent tool, but you can lose out on a ton of traffic if you have a slow, poorly optimized site. Making these small changes ensures that your advanced voice search strategies get you significant results.
Add FAQ sections to sales pages
Sales pages are essential for businesses across all industries. If people can't see your individual products, and more importantly, why they are worth their time, you're going to have a hard time securing sales.
You can make changes to the various sales pages on your site to increase traffic from voice search results. One of the best ways to make this happen is by adding a frequently asked questions section to each sales page.
When writing questions for this part of your site, think about questions users might ask when using voice search. If you know your target audience, using these queries will result in more interested consumers finding your website.
Of course, you'll want to add questions that users might want to know the answer to, even if they don't explicitly use voice search to find solutions. The ultimate goal of adding a FAQ section to your sales page is product awareness, but you also get the added benefit of attracting more customers through voice-activated devices.
We know that strategy works because consumers use voice-activated devices to shop all the time. In fact, 62% of consumers in one survey said they've used their smart speakers to make a purchase online.
Write in-depth blog posts
Now, we will discuss the importance of your blog posts as it relates to voice search. Users are always looking for information online, even if their intention isn't to make a purchase right away. You can secure some of these prospects by writing in-depth blog posts about your industry.
As you build your reputation and become known as an expert in your industry, your posts may get featured on Google as a featured snippet. If this occurs, you're in an excellent position to get more traffic from voice-activated devices. We know this is true because a whopping 40.07% of voice search answers come directly from featured snippets.
In other words, you can boost the chance that consumers will find your website through your content. Much like traditional SEO, the key is using the right keywords throughout your content. You should look for long-tail keywords, which are combinations of words that frequently get typed into search engines by consumers from around the globe.
Research shows that targeting these keywords in your content is a great way to get more website traffic. The average search query uses 4 or more words, with that number expected to rise as more people get their hands on smartphones and speakers.
You can find long-tail keywords by using your favorite keyword analyzer or by simply looking at the kind of questions people in your niche are discussing on social media, email, and blog comment sections.
It's also possible to discover how people are finding your website with Google Analytics. Using this helpful tool, you can determine your most popular keywords and use those phrases in future content.
Add your business to local listings
The final tip we have for you today deals with local listings. Despite the fact that most business transactions happen online, local search is still a driving factor in business growth. If you're not targeting local keywords, you're missing out on a significant marketing opportunity.
If you haven't already, now is a good time to submit your business listing to Google. You want people to have access to your company if they type in industry-relevant keywords with the phrase "near me" or "closest" in their search query.
When you submit your listing, you can include your company name, phone number, website, promotions, and more. Complete as much information as possible, so you have a better chance of ranking in user search results.
You can also improve your local search results by using relevant keywords in your articles. So, if your blog posts feature keywords with the words "near me" after, users have a better chance of finding your website after using Google to look for a local business.
Including keywords strategically throughout your posts is an age-old strategy for proper SEO optimization. The addition of voice search certainly added a twist, but research and implementation are essentially unchanged.
In 2021, we expect more people to own voice-activated devices than ever before. The competition is already getting fierce, with more businesses pivoting to voice search optimization in 2020. If you haven't started yet, now is a perfect time.
Use the tips mentioned above to improve the experience users have on your website, which will lead to more traffic. If you're using all of the right keywords in your content and adding your business listing to Google, you'll have no problem growing your business for years to come.
It's worth noting that you won’t see tremendous growth in new sales through voice search optimization overnight. However, if you consistently add relevant keywords and keep your website up to date, you'll have no problem growing your brand from powerful devices such as smart speakers and phones.