Web Design Tech: Using Responsive Web Design to Improve SEO

Business.com / Marketing Strategy / Last Modified: February 22, 2017

This year, we will see that responsive web design has truly become a staple when it comes to online marketing success, especially with...

2013 is an important year when it comes to responsive web design, according to SEO experts worldwide.

Smartphones and tablets will become more copious, and larger screens (after years of wanting the smallest phone) will make their debut.

This year, we will see that responsive web design has truly become a staple when it comes to online marketing success, especially with its friend SEO nearby.

Related:Work with an SEO agency to get the best results

Beyond providing the utmost compatibility across screens of various sizes, a responsive web design holds a plethora of SEO benefits:

  • Harnessing the power of existing inbound links.  Mobile web browsing is still a fairly new practice and has become popular over the last few years.  Thus, Google uses established inbound links to rank websites in mobile search.  Sites using responsive web design earn higher rank.
  • Reduce bounce rates.  When people try to visit your site by means of their mobile phone and your site does not respond, they will likely hit the back button in an attempt to revisit to the results page.  This is known as a bounce.  When this occurs, Google recognizes that your site may not convey the information that Internet users are searching for and this may result in a significant drop of your website ranking on Google.
  • Directing traffic to only one URL.  If you have different content to offer your audience, you can capture mobile web traffic through the creation of a mobile site.  Otherwise, responsive web design is the right avenue for optimization of your site for mobile use.  This means you can drive Internet traffic to only one URL and prevent confusion for those who visit your site.

Related: Web Design: Mobile Website vs. Responsive Web Design

How can I know if my site needs a makeover that incorporates responsive web design?

There are a few questions you need to answer to determine if responsive web design is good for your business.

Does mobile traffic make up five percent or more of your total traffic?

If so, then do it.  If your site has less than five percent of its traffic from mobile devices, you may not need to rush to makeover your site.  But keep in mind that search engine optimization experts recommend you plan ahead as mobile Internet traffic is growing at a rapid rate.

How does your site look on different wireless screen devices?

This question applies to those with a website dedicated for mobile use.  More screen sizes are created daily, so your mobile site may not be up to par if you haven't updated it in awhile.  Consider fluid responsive sites that have the unique ability to adapt to screens of any size and are more future-proof.

Is your mobile bounce rate higher than your desktop bounce rate?

Ideally the number will be the same.  If your bounce rate from mobile devices is higher than that of your desktop, you may consider having a web designer optimize your site for mobile users.

Related: Hire a professional web designer to improve your overall presence

The prevalence of mobile devices means it's more necessary than ever to have a website that is responsive on the desktop computer and a website that is optimized for mobile devices.  To prevent losing customers to your competitors with a better mobile site, make sure your website is optimized for mobile browsing.  Strengthen your mobile presence by adding responsive web design to the top of your to-do list.

Bio: Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.


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