These three strategies will help you drive organic traffic to your website.
Being able to drive organic traffic to your site is important if your business is going to succeed. It's just as – if not more – important to focus on acquiring new customers as it is to keep them. In 2019, it's time to up your growth hacking strategy so you get more valuable leads this year.
With growth hacking, there are endless benefits: lead acquisition and retention, content sharing, organic traffic, expanded reach, increased conversions, and more. It focuses on building your audience and your brand at a steady rate with quality customers.
If you're trying to find growth hacks that will bring you results and boosted traffic, here are three you can't miss.
1. Revamp old content.
One of the best ways to take advantage of your content is to have a content audit. Go through all your older posts and organize what needs to be edited and what can be thrown out. You want only valuable, insightful content that drives your target audience to your site.
Rewrite old articles so that they contain more information, resources and links to guide readers. Focus on keywords, especially long-tail keywords, which rank higher in search engines, and long-form content, which creates more backlinks for your blog. The longer and more in-depth content is, the more engaging it'll be for visitors and the more time they'll spend on your site.
If you have a lot of old content that could be repurposed for more value, you could also use it in an email autoresponder series to increase your subscribers. Use one topic for each email and ask for readers' thoughts, opinions, and questions for increased engagement.
2. Increase site speed.
A website with fast site speed means a good user experience (UX), and a good UX means increased traffic.
You can't expect to attract and keep visitors on your site if the pages don't load efficiently. With all the technology readily available nowadays, people expect a seamless UX. A slow page response time leads to higher page abandonment rates and increased bounce rate. If it takes too long, visitors will move on to another website that doesn't keep them waiting.
In fact, Google found that 53 percent of mobile site visits abandon a page that takes longer than three seconds to fully load. If half of all your visitors exit out before they've even had a chance to look around, that's a whole lot of potential conversions gone to waste. If you want to rank higher in SERPs, Google suggests having a fast and responsive website that loads in under three seconds.
Use a tool like Google's PageSpeed Insights to make sure your site speed is up to par.
3. Invest in guest blogging.
If you're going to invest in all the best growth hacks to drive more traffic to your site, you can't ignore guest blogging. It allows you to expand your reach, improve lead generation and create conversions.
According to research by Social Marketing Writing, 63 percent of visitors find blogs with multiple authors to be more credible. Your goal with guest blogging is to get as many quality, authoritative backlinks as you can. When readers see your content linked by a site they already trust, it intrigues them to check you out. This drives organic traffic to your site, which Google favors over other methods of lead generation.
As your blog grows, you should aim to get published with an authoritative site that gets lots of traffic and ranks high in SERPs. Google prioritizes sites with a high domain authority (DA), and the most popular shared content will get you the best results. DA is based on the age of your site, its popularity with visitors, and how much valuable content there is. It takes time to build up, but with a plan, it's very doable.
There are many options for boosting traffic to your site. What's important is how you use them to measure your success. Don't overlook valuable methods that'll rank you in Google like guest blogging, adjusting and testing site speed, and repurposing content people are excited to get into. These hacks will get you closer to reaching your traffic goals in 2019.