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What are Super URLs and How to Use them to Increase Amazon Sales?

ByAdam Methew, writer
Aug 11, 2016
Image Credit: NanoStockk / Getty Images
> Marketing

So, what are super URLs and how can you put them to good use?

What are Super URLs?

In short, a super URL takes control away from Amazon and gives it to you; the seller. A super URL is a sort of a mini-URL that tells Amazon which keywords customers use the most and which products are the most relevant.

With our new tool, we give you access to these Super URLs which you can use to drive traffic to your product by manipulating Amazon and having your product rank on the keyword of your choice. According to Seller Dojo, Amazon considers each click a separate search result. Thus, each hit the Super URL garners, redirects your listing higher up on the SERPs for your chosen keyword.

How Super URLs Increase Sales?

In one very simple way; they send you up the bestseller rankings on Amazon for a keyword of your choice.

For example, you think that ranking higher on the keyword laptop will get you a lot of sales. Therefore, you enter that selected keyword when you ask AMZInsight to create a Super URL for you. The link you'll get will be the link any buying customer will be redirected to when they enter laptop in the search bar and click your link. This tells Amazon that more and more customers like being redirected to your listing when they search for laptop. Therefore, it'll automatically rank you higher up the SERPs.

How to Make the Most of Your Super URLs?

You can use Super URLs wherever you think relevant traffic is. However, according to AMZInsight, using your super URL whenever you have to hyperlink to your product page is a wise way to use your Amazon rank tracking tool's data.

According to research conducted by AMZInsight, the following places garner the most click-throughs:

  • Social media shares, including platforms like Twitter, Facebook and Google+
  • YouTube video guides and how-tos for your product.
  • Pay-Per-Click, Adwords and other advertising campaigns.
  • Blog posts, especially those dedicated to your product.

Essentially, a Super URL will work the same way as a normal product listing link for your customers. However, for Amazon, it'll convey that customers like your product against a specific keyword, eventually improving your ranking.

Using Super Links Sensibly

Even though Super URLs can do wonders for your Amazon ranking, we urge you not to use bots or other paid or fake ways to get more click-throughs on the URL. This is because Amazon will soon realize that even though your product is getting a lot of hits, no one's actually buying anything. Eventually, your ranking will drop to the bottom, again.

Coming Soon at AMZInsight!

Super URLs are part of a series of upcoming features in AMZInsight's all-new User Interface. In addition to super URLs, we're also bettering AMZInsight Reviews, producing a new dashboard and reducing our app load time. These new features will join our Amazon price tracking, Amazon sales data estimation, Amazon ranks and reviews' tracking and Amazon keyword research tool. Sign up for FREE for any of our three packages.

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Adam Methew
Adam Methew
See Adam Methew's Profile
Adam Methew is a Marketing Executive at AMZ Insight who trusts in the power of research. He specializes in data services, tech trends, marketing analysis and industry insight. It is his belief that data always tells a story, so he enjoys collecting marketing numbers, studying their impact on businesses and how they can be manipulated to market leadership visions. Matt is an expert in, and an enthusiastic student of, digital marketing, consumer behavior, content marketing, ecommerce, online marketplaces and market research.
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