What John Wooden Can Teach You About Content Marketing

Business.com / Marketing Strategy / Last Modified: February 22, 2017

What can John Wooden, the legendary men's basketball coach of UCLA, teach us about content marketing?

John Wooden won 620 games as the head men’s basketball coach of UCLA. From 1964 to 1975, he led his team to 10 NCAA National Championships. While the game of basketball has seen many great coaches over the years, many consider the “Wizard of Westwood” the best of the best.

When Wooden was roaming the sidelines 40 years ago, there was no internet, no content marketing, no Twitter or Facebook.

While the world has changed a lot since then, due in large part to the use of technology, many of Wooden’s famous quotes can be implemented in the world of content marketing.

"If you don't have time to do it right, when will you have time to do it over?"

Many companies avoid content marketing altogether, citing a lack of time. And then there are those who put together a half-baked plan and hope for the best. In the end, neither group ends up generating results.

Related Article: Walking the Walk: Content Marketing Do's & Don'ts

If you plan on getting involved with content marketing, put your best foot forward from the start. This will ensure that you are on the right path from day one. Neglecting to make the right moves now will cost you more time later.

“Flexibility is the key to stability.”

When it comes to online marketing, you know one thing to be true: what works today may not work tomorrow.

Flexibility is essential in many areas of your business, including content marketing.

You may think you have the perfect strategy. You may think it is a full proof way to generate results that will boost your company’s bottom line. Maybe you are right, maybe you are wrong. What matters is that you remain flexible, as this will ensure your stability over the long haul.

"You can't live a perfect day without doing something for someone who will never be able to repay you."

For the sake of this quote, let’s focus on your corporate blog. This is the place you share advice and guidance with others. While you hope it will result in increased traffic and revenue, you never know for sure.

What you do know is this: you can use your corporate blog as an outlet to help others. Most of these people will never say thanks. Most of these people will never be able to repay you. And there is nothing wrong with that.

With content marketing, job number one is to provide valuable information that helps others. From there, everything else will fall into place.

Related Article: Why the Company Blog is More Important Than You Think

Final Words of Advice

In addition to the three quotes above, here is Wooden’s “seven point creed.”

  • Be true to yourself.
  • Make each day your masterpiece.
  • Help others
  • Drink deeply from good books.
  • Make friendship a fine art.
  • Build a shelter against a rainy day.
  • Pray for guidance and give thanks for your blessings every day.

As you can see, many of these points can be implemented into your business and content marketing strategy.

From a content marketing perspective, there is a lot to learn from John Wooden. How will you use the advice from one of the top teacher’s of all time to improve your business?

Image via Baltimore Sun

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