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Branding

Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

Article
5 Reasons Why Your PowerPoint Presentation Failed Miserably
By David Gilman | February 02, 2016

Are you familiar with the 5 biggest reasons why most PowerPoint presentations fail miserably? If you are doing one of these, you may need to rethink your presentation.

Article
It's About The People: The "Stakeholder Approach" to Building Better Brands
By Moazzam Kamran | December 04, 2015

Understanding that an organization's own employees are one of the biggest untapped potentials towards its success.

Article
Hooked on a Feeling: Why Customer Emotions Matter for Your Brand
By Becky Wu, Ph.D. Senior Executive Vice President | November 02, 2015

Customers want to feel a connection between what they buy and how they envision their lives. Here's how to tap into that need.

Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Jan Lehigh | October 30, 2015

How can your product stand out amongst its competitors? Here are tips on label design that will be sure to attract more customers.

Article
What is the Point of View of Your Business?
By Taylor Ellwood | October 21, 2015

What is the Point of View of your Business? Why you need to explore the point of view of your business from a marketing perspective

Article
Make It Memorable: Tips for Creating an Effective Brand Name
By Larry Alton | October 19, 2015

For a new business, creating and effectively marketing a new brand name is one of the most challenging aspects of starting a business.

Article
Logo Remixes: Are These Big Brand Logo Changes Hits or Misses?
By Traci Cox | September 23, 2015

Let's take a close look at big brand logo design successes and failures, plus key takeaways for your business.

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Article
What is More Important: Building Your Business Brand or Personal Brand?
By Kim Tracy Prince | August 12, 2015

Which is more important, your personal brand, or your company’s? Short answer: it depends.

Article
How to Build Brand Advocacy in 5 Simple Steps
By Sara Flick | January 16, 2015

Brand advocacy is far more valuable than anything your brand can buy. Here's how to get your customers to sing your praises in 5 easy steps.