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Branding

Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

Article
Trademark Basics: How to Submit a Trademark
By Max Freedman | September 09, 2020

Learn about the subtle differences between trademarks and copyrights.

Article
The Truth Behind Stock Photos: What Works and What Doesn't
By Max Freedman | September 08, 2020

Stock photos provide a way to add graphics to your online content without producing the images yourself. Here's what works and what doesn't when it comes to stock photos.

Article
Everything You Need to Know About E-A-T to Boost Your SEO
By Jared Atchison | August 24, 2020

Learn why expertise, authority and trust matter in Google rankings – and how to boost it for your website.

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Article
5 Effective Ways to Beat Your Competition
By Max Freedman | August 18, 2020

There are several strategies you should be using to ensure you stay ahead of your competitors.

Article
The Purpose-Driven Brand
By Jerry Thomas | August 12, 2020

Adding a purpose or cause to your brand’s marketing is not a decision to be made lightly. There are many variables, and it can be difficult to accurately measure the impacts.

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | August 11, 2020

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
By Thomas Griffin | August 05, 2020

Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.

Article
How SEO Can Help You Overcome the Impact of COVID-19
By Jared Atchison | August 04, 2020

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

Article
7 Effective Ways to Strengthen Your Small Business During Quarantine
By Mervik Haums | July 23, 2020

Businesses large and small are feeling the impact of this global pandemic. Here are seven strategies to strengthen your startup during times of economic uncertainty.

Article
Why and How to Create Video Content to Help Your Business
By Joshua Stowers | July 23, 2020

Find out why viewers respond to video content marketing and how it can help your business.

Article
How to Describe Your Business
By business.com editorial staff | July 14, 2020

Find out how you can boil down your business to a few keywords.

Article
How to Create a Sustainable Business Model
By Drew Hendricks | July 14, 2020

Why should your business be sustainable, and how can you achieve this model?

Article
4 Clever Strategies to Get More Value From Your Content
By Thomas Griffin | July 13, 2020

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Article
How You Should (and Shouldn't) Take Your Own Headshot
By business.com editorial staff | July 10, 2020

Read this before attempting to photograph your own professional headshot.

Article
3 Ways to Improve Your Livestreaming Strategy
By Chris Christoff | July 07, 2020

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Article
4 Ways to Increase Your Brand's Social Media Engagement
By Chris Christoff | July 03, 2020

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

Article
UX and Conversion Rate Optimization: What You Need to Know
By Syed Balkhi | July 02, 2020

UX and conversion rate optimization are two critical aspects of your business. Learn how to improve these elements on your website and how they tie together to form an unmatched customer experience.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
By business.com editorial staff | July 01, 2020

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
Sophisticated Website Builders for Startups on a Shoestring Budget
By Scott Gerber | July 01, 2020

You don't need to spend a ton of money to build a great business website.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
By Daglar Cizmeci | June 29, 2020

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

Article
Why and How You Should Create Wellness Content During COVID-19
By Jared Atchison | June 26, 2020

As a business, you should be offering wellness content to your employees and customers during a public health crisis. Here are some ways it can help your brand and some methods to deliver it.

Article
How to Announce a Rebranding
By business.com editorial staff | June 26, 2020

Follow these five tips to make sure your rebranding is a wild success.

Article
Building Your Brand as an Advertising or Marketing Agency
By business.com editorial staff | June 23, 2020

Learn how to find your audience and brand identity.

Article
7 Steps to Create Brand Guidelines for Your Digital Marketing
By Colby Flood | June 18, 2020

You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.

Article
How Writing a Book Might Help Your Small Business
By business.com editorial staff | June 16, 2020

Writing a book can build trust and foster a more genuine connection with your consumers.

Article
Business and Product Names: A Guide to Choosing or Changing Them
By business.com editorial staff | June 16, 2020

Your business name is more than just a catchy phrase. Here's how to choose the right one.

Article
How Projection Mapping Is Changing the Ad World
By business.com editorial staff | June 12, 2020

Projection mapping is transforming buildings into works of art.

Article
5 Simple Ways to Pinpoint Your Brand's Target Audience
By Chris Christoff | June 04, 2020

When you start a business, you need to understand your target market at a fundamental level at the very beginning.

Article
Intellectual Property Infringement: What Real Business Owners Need to Know
By business.com editorial staff | June 01, 2020

Your guide to copyrights, patents, trademarks and intellectual property infringement.