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Learn how to find your audience and brand identity.
You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.
Writing a book can build trust and foster a more genuine connection with your consumers.
Your business name is more than just a catchy phrase. Here's how to choose the right one.
Projection mapping is transforming buildings into works of art.
When you start a business, you need to understand your target market at a fundamental level at the very beginning.
Your guide to copyrights, patents, trademarks and intellectual property infringement.
Learn the basics about predictive merchandising and what small businesses need to know.
Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.
Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?
In times of crisis or difficulties in the economy, the need for a good brand is more important than ever. How companies respond has a lasting impact on consumers.
Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.
Consistency may seem like the antithesis to creativity, but it's a crucial element to branding.
Content marketing is a great strategy to increase sales and build your brand, but without a positive content experience, your content marketing strategy will fail to meet its goals.
At a time when people are largely stuck at home and most content is surrounding only one topic, businesses have to be extra creative in how they reach people.
Follow these steps to notify online customers that you've moved your store.
Strategic partnerships have mutual benefits and can lead to long-term profits.
Building a personal brand can bring a boost in sales numbers.
Master the skill of social selling with these emerging Instagram trends and tools for business owners.
Reinvigorate your marketing plan by implementing these strategies.
Telling focused stories can drive traffic to your business.
Using online and in-person methods can help you grow a loyal brand following.
One PR pro gives advice on where to start with thought leadership.
A good product package isn't trash; it's a powerful extension of your brand.
Twitter for Business can be an invaluable tool to get your brand out there. Here are the top benefits of using Twitter for your business.
The triple bottom line is a sustainability-based accounting method that focuses on people, profit and planet. Here's how it works for businesses.
Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.
Big data has significantly changed the way businesses market on social media.
Your company's defined values are just words. What you need is a culture that lives those words. Here's how to get to the core of your culture.
We offer four tips from experts to answer a Business.com community question.