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Branding

Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

Article
What Is Predictive Merchandising?
By business.com editorial staff | June 01, 2020

Learn the basics about predictive merchandising and what small businesses need to know.

Article
How to Build Social Proof for Your Small Business
By Thomas Griffin | May 29, 2020

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

Article
Social Media Stars: How Much Do They Really Make?
By business.com editorial staff | May 25, 2020

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Article
5 Biggest Branding Mistakes Companies Make, and How To Fix Them
By Ken Gosnell | May 19, 2020

In times of crisis or difficulties in the economy, the need for a good brand is more important than ever. How companies respond has a lasting impact on consumers.

Article
How to Give Your Business a Digital Makeover (and Why You Should)
By Jared Atchison | May 12, 2020

Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.

Article
Consistency: The Key to a Strong Brand
By Nicole Krug | May 12, 2020

Consistency may seem like the antithesis to creativity, but it's a crucial element to branding.

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Article
9 Ways to Boost Your Customers' Content Experience
By David Trounce | May 11, 2020

Content marketing is a great strategy to increase sales and build your brand, but without a positive content experience, your content marketing strategy will fail to meet its goals.

Article
How to Keep Content Fresh During COVID-19
By Boris Pfeiffer | May 07, 2020

At a time when people are largely stuck at home and most content is surrounding only one topic, businesses have to be extra creative in how they reach people.

Article
How to Change Your Business Address on Google and Yelp
By Max Freedman | May 04, 2020

Follow these steps to notify online customers that you've moved your store.

Article
5 Reasons Your Business Should Have Strategic Partnerships
By business.com editorial staff | April 30, 2020

Strategic partnerships have mutual benefits and can lead to long-term profits.

Article
Why Personal Branding Is Crucial for Any Industry
By business.com editorial staff | April 24, 2020

Building a personal brand can bring a boost in sales numbers.

Article
How to Sell on Instagram: Emerging Trends and Platforms
By business.com editorial staff | April 22, 2020

Master the skill of social selling with these emerging Instagram trends and tools for business owners.

Article
7 Simple Digital Marketing Tips That Work
By business.com editorial staff | April 22, 2020

Reinvigorate your marketing plan by implementing these strategies.

Article
3 Ways to Build Brand Awareness Through Storytelling
By business.com editorial staff | April 15, 2020

Telling focused stories can drive traffic to your business.

Article
How to Create Community Around Your Brand
By business.com editorial staff | April 14, 2020

Using online and in-person methods can help you grow a loyal brand following.

Article
Want to Drive Visibility to Your Business? Try Thought Leadership
By business.com editorial staff | April 14, 2020

One PR pro gives advice on where to start with thought leadership.

Article
How Your Product Packaging Can Win Buyers' Hearts
By business.com editorial staff | April 14, 2020

A good product package isn't trash; it's a powerful extension of your brand.

Article
The Business Value of Twitter
By business.com editorial staff | April 10, 2020

Twitter for Business can be an invaluable tool to get your brand out there. Here are the top benefits of using Twitter for your business.

Article
Projection Mapping and the Law: What Advertisers Should Know
By business.com editorial staff | April 10, 2020

Before your next eye-popping event, know the rules.

Article
What Is the Triple Bottom Line?
By Paula Fernandes | April 10, 2020

The triple bottom line is a sustainability-based accounting method that focuses on people, profit and planet. Here's how it works for businesses.

Article
5 Tactics to Improve the Reputation of Your Online Business
By Thomas Griffin | April 09, 2020

Do you want to improve the reputation of your online business? Let's look at five smart tactics you should practice to build trust and rapport with your target audience.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By business.com editorial staff | April 08, 2020

Big data has significantly changed the way businesses market on social media.

Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By business.com editorial staff | April 07, 2020

An emotional connection can make all the difference when a customer is deciding to buy.

Article
More Than Words: How to Create a Values-Driven Business
By business.com editorial staff | April 06, 2020

Your company's defined values are just words. What you need is a culture that lives those words. Here's how to get to the core of your culture.

Article
How to Generate Press for Your Small Business
By business.com editorial staff | April 06, 2020

We offer four tips from experts to answer a Business.com community question.

Article
3 Keys to Winning High-End Customers in a Luxury Market
By business.com editorial staff | April 06, 2020

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

Article
3 Surefire Strategies to Help You Stand Out from the Competition
By business.com editorial staff | April 02, 2020

As a business owner, you need to know how to differentiate yourself from your competitors.

Article
Intellectual Property Essentials
By business.com editorial staff | March 31, 2020

Aggressive intellectual property protection allows a business to protect hard work.

Article
Google's Better Ads Standards Policy: What You Need to Know
By business.com editorial staff | March 27, 2020

Ad-blocking technology for annoying advertising is now baked into the Chrome browser.