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Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

Article
How to Use Customer Reviews to Grow Your Small Business
By Erin Shea | October 14, 2019

Want to encourage your customers to rave about your small business? Here are some of the best ways to ask for customer feedback and what to do with reviews once you get them.

Article
Experiences Shape Our Lives And Can Lift Your Business to New Heights
By Walter Kinzie | October 10, 2019

In an increasingly digital world, in-person exchanges can give brands the power to truly connect with consumers.

Article
Basic SEO Advice Anyone Can Follow From a Non-SEO Professional
By Michael Begg | October 09, 2019

Learn the basics of SEO to boost your website's ranking on search engines.

Article
Psychographics: The New Way to Make Your Brand Marketing Strategy a Success
By Serkan Ferah | October 03, 2019

Psychographic targeting can help you better understand your target audience, giving your business an edge over the competition.

Article
Can You Patent or Trademark Your Original Recipes?
By Mona Bushnell | September 23, 2019

You definitely need to keep your restaurant's recipes secret. Here's how.

Article
Demystifying Digital Media for Small Businesses
By Ed Castro | September 06, 2019

Learn the best platforms and formats for launching a digital media ad campaign.

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Article
5 Habits of Successful Online Entrepreneurs
By Zeeshan Khalid | September 04, 2019

Reduce the risk of failure by adopting these five habits.

Article
7 Mistakes to Avoid When Using Push Notifications
By Ravi Trivedi | August 26, 2019

Web push notifications are one of the best marketing tools for re-engaging users.

Article
How to Use Brand Activism to Ethically Grow Your Brand
By Margaret Olat | August 22, 2019

Learn how your business can support a social cause that you and your audience care about.

Article
15 Things to Remember When Preparing to Negotiate with a Larger Company
By Scott Gerber | August 13, 2019

Research, and the right attitudes, can help you find success

Article
Language Barriers Are Limiting Your E-commerce Customer Base
By Sean Hopwood | August 12, 2019

The language barrier could be holding back your e-commerce business.

Article
Build a Brand That Attracts Gen Z and Millennial Customers
By Erin Shea | August 12, 2019

Check out these four tips for micro-business owners to connect with Gen Z and millennials.

Article
How to Advertise Your Business on Popular Podcasts (and Why You Should)
By Jared Atchison | July 30, 2019

When done correctly, advertising on podcasts can do wonders for your brand.

Article
How Video on Your Blog Can Make it More Reader Friendly
By Syed Balkhi | July 30, 2019

Video adds an extra element to your blogs that can increase interest and engagement.

Article
Dazzle Potential Clients with a Quick SEO Site Audit
By Randy Soderman | July 29, 2019

A quick SEO audit can help get your foot in the door with future clients.

Article
How to Create a New Brand Image From Scratch
By Thomas Griffin | July 24, 2019

Creating brand image is a tough task. Here is what it takes.

Article
The 7 Best Ways to Market Your Business Online
By Sergey Grybniak | July 23, 2019

Use these online marketing tips to get your website noticed by potential customers.

Article
Should Your Business Customize Its Products?
By Kiely Kuligowski | July 21, 2019

As customer data becomes widely available, many companies are customizing products.

Article
How to Measure Your Brand Awareness Online
By Syed Balkhi | July 16, 2019

The more consumers are aware of your brand, the likelier you are to gain their business.

Article
8 Ways to Build Customer Personas
By Tabitha Naylor | July 16, 2019

Developing accurate customer personas is key to your company's success.

Article
Experiential Marketing Is the Future of Customer Engagement
By Meggie Nahatakyan | July 12, 2019

Experiential marketing can help build the future of your business.

Article
How to Implement SEO Tactics Before Your Website Launches
By Chris Christoff | July 11, 2019

There are several key steps to take before you officially unveil your website.

Article
How Technology Helps Level the Playing Field for Small Business Marketers
By Adam Ortman | July 11, 2019

Technology gives small business the ability to compete with competition of any size.

Article
Why Digital Marketing for Startups Is Essential
By Chad Brooks | July 10, 2019

Our July Member of the Month weighs in on the importance of digital marketing.

Article
Why You Should Start a Podcast in 2019
By Jared Atchison | July 09, 2019

Podcasts can be a valuable tool to increasing your brand awareness.

Article
How to Create an Email Drip Campaign for Increased Engagement
By Thomas Griffin | July 08, 2019

If you've never used a drip campaign, here's a step-by-step guide to creating one.

Article
How to Provide an Honest and Ethical User Experience
By Tony Sherba | July 05, 2019

Giving users an unethical experience can do long-term harm to your business.

Article
How to Create an Engaging B2B Content Marketing Plan
By Bonnie Moss | July 03, 2019

Content marketing can help grow your brand and land you more business.

Article
How to Improve Word-of-Mouth Marketing for Your Small Business
By Chris Christoff | June 28, 2019

Nearly 72% of consumers use this method to learn about new products and services.