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Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

Making Sense of Trademarks: What, When, Why and How
By Andrei Mincov | March 02, 2018

Should you trademark your intellectual property?

How to Develop an Instagram Strategy for Your Brand
By Zach Benson | February 23, 2018

New to Instragram or looking to revamp your strategy? Start with this guide.

Pop-Up Shops: What You Need to Know
By Andreas Rivera | January 08, 2018

Follow this advice to ensure your pop-up store is a success.

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7 Best Uniform Designs for Businesses in the Hospitality and Restaurant Industries
By Rich Sharptek | December 19, 2017

Get inspired with these simple yet sharp uniform ideas.

Color Psychology: How You Can Boost Sales and Morale With the Right Hues
By Rich Sharptek | December 12, 2017

The colors in your branding and staff uniforms are an opportunity, not just a preference.

How Color Can Impact Your Restaurant
By Matt D'Angelo | December 07, 2017

Color plays as important a role as sound in building a restaurant atmosphere.

How to Add Personality to Your Website
By Keren Lerner | December 06, 2017

Don't follow the status quo with your website. Stand out using these tips.

5 Ways to Increase Restaurant Success Using Sound
By Matt D'Angelo | December 04, 2017

You can use sound to craft a positive atmosphere and environment for your customers.

Why Are Microsoft's Business Product Names So Confusing?
By Mona Bushnell | November 14, 2017

This op-ed details how Microsoft's naming conventions have gotten out of hand.

3 Ways to Amplify Your Brand Through Strategic Partnerships
By Tony Delmercado | October 26, 2017

See how you and your partner business can benefit each other.

Choosing the Right Uniforms for Your Restaurant Staff
By Rich Sharptek | October 25, 2017

Staff uniforms speak volumes to customers. Here's how to choose the right attire.

The DIY Dilemma: Top 3 Questions to Answer Before Building Your Website Yourself
By Phil Alexandre | September 20, 2017

Can you do your website justice with a DIY builder? Let these questions be your guide.

3 Ways to Build Your Small Business's Brand Locally
By Jonathan Herrick | July 19, 2017

Getting involved in your community

4 Big Reasons Your Brand Isn’t Growing
By Alex Jasin | March 07, 2017

A solid brand is hard to build. Here are four brand-building mistakes you should avoid.

6 Brand Building Blocks for 2017
By Megan Totka | February 10, 2017

Building a great business brand is all about details and consistency.

4 Businesses with Killer Branding Campaigns
By Blair Nicole | December 19, 2016

(And What You Can Learn From Them)

Silver Screen Stardom: 6 Benefits of Branding and Product Placement in Films
By Diana Beyer | September 14, 2016

Brands work with movie production houses to include their products or mentions of their products in films as a means to subtly advertise.

A Strong First Impression: 4 Business Naming Strategies to Make Your Brand Standout
By Ayodeji Onibalusi | July 07, 2016

A good business name is hard to beat. See the top business naming strategies to help your brand stand out from the competition.

3 Outstanding and Easy-to-Practice Ways to Monetizing your Brand
By Waqar Hassan | June 24, 2016

There are lots of strategies that can be implemented for monetizing your brand, but not all of them can provide you with the results needed.

Time for Change: When to Rebrand and How to Begin the Process
By Joseph Chierotti | May 16, 2016

Thinking of rebranding your business? Here's how to know when it's time to rebrand and an intro on how to start.

Facebook Lead Ads vs. Landing Pages: Which is for you?
By David Reimherr | February 15, 2016

I sat down with Facebook advertising guru, Jon Loomer recently to discuss Facebook's new opportunity to collect leads with Lead Ads and the pros & cons vs. driving people to landing pages.

5 Reasons Why Your PowerPoint Presentation Failed Miserably
By David Gilman | February 02, 2016

Are you familiar with the 5 biggest reasons why most PowerPoint presentations fail miserably? If you are doing one of these, you may need to rethink your presentation.