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Business Intelligence

Get the latest trends, tips, and solutions on how to effectively and efficiently run your business with our many resources on business intelligence.

Latest: Advice, Tips and Resources

Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn't)
By Adam Uzialko | November 05, 2020

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.

Article
What Is Customer Analytics?
By Nicole Fallon | November 03, 2020

Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.

Article
Small Business Guide to Using Google Analytics
By Kiely Kuligowski | October 20, 2020

Google Analytics can be incredibly useful in boosting your business and informing your marketing strategy. Here's how to use it effectively.

Article
13 Ways to Track Trends on Social Media
By Max Freedman | October 19, 2020

Understanding social media trends enables you to respond accordingly, thus improving your social media marketing strategy. Here's how to monitor social media trends.

Category
The Best Online Reputation Management Providers of 2020
By Skye Schooley | October 15, 2020

Which is the best online reputation management service for your business?

Article
How to Find Anyone's Business Email Address
By Henry Foster | October 08, 2020

When you need to do cold outreach, you can usually find the contact info you need online.

Article
Precision Marketing 101: Exploring the Concepts and Tools to Do It
By Lauren Sirt | October 06, 2020

By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns.

Article
48 Free Websites to List Your Business
By Max Freedman | October 01, 2020

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

Article
The Small Business Owner's Guide to Data Analytics
By Ryan Ayers | September 22, 2020

Small businesses can benefit from big data technology to derive actionable insights to improve their organization.

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | September 04, 2020

A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.

Article
5 Tips for Learning About Your Audience With Google Analytics
By Chris Christoff | August 28, 2020

Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.

Article
Three Martech Trends You Should Know in 2020
By Jared Atchison | August 18, 2020

Here are the MarTech trends that will impact your business in 2020 and beyond.

Article
How to Find Marketing Opportunities With Google Analytics
By Chris Christoff | August 17, 2020

Google Analytics can help you make some very effective marketing decisions.

Article
7 Questions to Ask Before Connecting With Your Audience on Social Media.
By Rotem Gal | August 11, 2020

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.

Article
3 Ways Small Businesses Can Use Data Insights for Growth
By Chris Wilson | August 07, 2020

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.

Article
Automation Doesn't Mean Losing Personalization
By Clate Mask | August 06, 2020

One of the great challenges of automated systems is losing some interaction with your leads and customers. But automation, done correctly, doesn't mean losing a personalized touch with customers.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
By Katherine Hunter-Blyden | August 05, 2020

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

Article
Survey Says: The Importance of Survey Data in Marketing
By Max Freedman | August 05, 2020

Survey data can help you better understand who uses your products and services, and why. Using this data to inform your marketing can make your budget go much further. Here's how to do it.

Article
4 Powerful Business Metrics You Should Track for Success
By Chris Christoff | July 24, 2020

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
10 Ways to Measure Customer Satisfaction
By Derek Gallimore | July 13, 2020

Companies lose billions annually to bad customer service, so focusing on customer satisfaction is a great way to go. But how do you determine and measure their satisfaction?