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Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.
Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.
Google Analytics can be incredibly useful in boosting your business and informing your marketing strategy. Here's how to use it effectively.
Understanding social media trends enables you to respond accordingly, thus improving your social media marketing strategy. Here's how to monitor social media trends.
Which is the best online reputation management service for your business?
When you need to do cold outreach, you can usually find the contact info you need online.
By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns.
These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.
Small businesses can benefit from big data technology to derive actionable insights to improve their organization.
A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.
Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.
Here are the MarTech trends that will impact your business in 2020 and beyond.
Google Analytics can help you make some very effective marketing decisions.
Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.
Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.
One of the great challenges of automated systems is losing some interaction with your leads and customers. But automation, done correctly, doesn't mean losing a personalized touch with customers.
Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.
Survey data can help you better understand who uses your products and services, and why. Using this data to inform your marketing can make your budget go much further. Here's how to do it.
Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.
Companies lose billions annually to bad customer service, so focusing on customer satisfaction is a great way to go. But how do you determine and measure their satisfaction?