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Get the latest trends, tips, and solutions on how to effectively and efficiently run your business with our many resources on business intelligence.

Latest: Advice, Tips and Resources

Article
4 Powerful Business Metrics You Should Track for Success
By Chris Christoff | July 24, 2020

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
10 Ways to Measure Customer Satisfaction
By Derek Gallimore | July 13, 2020

Companies lose billions annually to bad customer service, so focusing on customer satisfaction is a great way to go. But how do you determine and measure their satisfaction?

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Article
How to File for a Patent
By business.com editorial staff | July 02, 2020

It's common for people to be confused about the patent process. We answer your FAQs.

Article
How to Use Data Science to Get Ahead in Business
By business.com editorial staff | June 08, 2020

If you know how to use it, big data could be the key to even a small business's success.

Article
How to Use Content Marketing to Boost Organic Search
By business.com editorial staff | June 02, 2020

Crafting the right content can help you reach the right audience and boost your SEO.

Article
What Is Predictive Merchandising?
By business.com editorial staff | June 01, 2020

Learn the basics about predictive merchandising and what small businesses need to know.

Article
How to Judge the Success of a Marketing Campaign
By business.com editorial staff | June 01, 2020

Whether your campaign is analog or digital, there are ways to measure its success.

Article
Business Decision-Making: Gut Instinct or Hard Data?
By business.com editorial staff | April 27, 2020

In the world of business, decisions matter. Should you trust your gut or rely on the hard data?

Article
Quality Data Only: How to Apply Data Minimization to Your Business
By business.com editorial staff | April 21, 2020

Excess data is a vulnerability for your business. Minimize your data to reduce the risk.

Article
Market Research Industry Overview
By business.com editorial staff | April 13, 2020

From its inception in political and social science polling in the early 20th century, the market research industry has grown.

Article
6 Ways Artificial Intelligence Can Transform Your Small Business
By business.com editorial staff | April 10, 2020

Learn how you can leverage AI to better serve your business and your customers.

Article
Decision Support Systems Applications and Uses
By business.com editorial staff | April 08, 2020

Decision support systems may provide businesses with more accurate projections, better inventory management and data analysis.

Article
Big Data, Big Impact: How Data Improves Your Social Media Marketing
By business.com editorial staff | April 08, 2020

Big data has significantly changed the way businesses market on social media.

Article
How Do You Sustain and Grow Your Customer Relationships?
By business.com editorial staff | April 06, 2020

The most important thing in marketing is to retain your most profitable business customers

Article
Do's and Don'ts for a Successful Customer Survey
By business.com editorial staff | April 01, 2020

When a customer survey is done well, it can provide great insight into the minds of your customers. To make your survey a success, follow these tips.

Article
Why Your Business Needs a Marketing Dashboard
By Jared Atchison | March 29, 2020

Marketing dashboards can give you an excellent insight into the performance of your business.

Article
Google's Better Ads Standards Policy: What You Need to Know
By business.com editorial staff | March 27, 2020

Ad-blocking technology for annoying advertising is now baked into the Chrome browser.

Article
3 Lessons Modern Marketers Can Learn From History's Greatest Advertisers
By Matt Shealy | February 07, 2020

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

Article
5 Ways to Collect Data Responsibly
By Jared Atchison | February 06, 2020

Abiding by the laws when collecting user data for digital marketing purposes is crucial.

Article
How Negative Reviews Can Be a Positive for Your SEO
By Christine James | February 03, 2020

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

Article
Successful Community Managers Share These Critical Qualities
By Sean Peek | January 27, 2020

Community managers provide invaluable services to the companies they work for and their audiences. Here's what the best community managers have in common.

Article
How to Create a Healthy Client Partnership
By Ryan McGonagill | January 07, 2020

Follow these three basic rules to create a healthy agency and/or client relationship.

Article
Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | December 31, 2019

Your most valuable asset is your brand reputation. Learn how to protect it.

Article
Trends That Will Shape Market Segmentation in 2020
By Anthony Lamot | December 31, 2019

Learn how these five market segmentation trends will help your business compete in 2020.

Article
Key Data and Analytics Small Businesses Need to Manage Finances and Drive Growth
By Tucker Mathis | December 20, 2019

Use of financial data analytics is a way to glean key insights from your small business’s past performance.