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Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.
Companies lose billions annually to bad customer service, so focusing on customer satisfaction is a great way to go. But how do you determine and measure their satisfaction?
It's common for people to be confused about the patent process. We answer your FAQs.
If you know how to use it, big data could be the key to even a small business's success.
Crafting the right content can help you reach the right audience and boost your SEO.
Learn the basics about predictive merchandising and what small businesses need to know.
Whether your campaign is analog or digital, there are ways to measure its success.
In the world of business, decisions matter. Should you trust your gut or rely on the hard data?
Excess data is a vulnerability for your business. Minimize your data to reduce the risk.
From its inception in political and social science polling in the early 20th century, the market research industry has grown.
Learn how you can leverage AI to better serve your business and your customers.
Decision support systems may provide businesses with more accurate projections, better inventory management and data analysis.
Big data has significantly changed the way businesses market on social media.
The most important thing in marketing is to retain your most profitable business customers
When a customer survey is done well, it can provide great insight into the minds of your customers. To make your survey a success, follow these tips.
Marketing dashboards can give you an excellent insight into the performance of your business.
Ad-blocking technology for annoying advertising is now baked into the Chrome browser.
Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.
Abiding by the laws when collecting user data for digital marketing purposes is crucial.
Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.
Community managers provide invaluable services to the companies they work for and their audiences. Here's what the best community managers have in common.
Follow these three basic rules to create a healthy agency and/or client relationship.
Your most valuable asset is your brand reputation. Learn how to protect it.
Learn how these five market segmentation trends will help your business compete in 2020.
Use of financial data analytics is a way to glean key insights from your small business’s past performance.