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Business Intelligence

Get the latest trends, tips, and solutions on how to effectively and efficiently run your business with our many resources on business intelligence.

Latest: Advice, Tips and Resources

How to Engage in the business.com Community
By Haley C. Hanlon | October 31, 2019

Follow these 10 tips to get the most out of the business.com community.

How to Run a Successful Focus Group for Your Small Business
By Chris Christoff | October 25, 2019

Learn how to run a focus group that gives you useful insights about your target audience.

5 Ways to Boost Your SEO Right Away
By Kaili Killpack | October 22, 2019

Making sure people searching online can find you should be a top priority for businesses today. Here are several steps you should be taking to make that happen.

4 Tips to Improve Your Website's UX
By Thomas Griffin | October 21, 2019

Your product, service or content won't be enough if customers have a frustrating experience on your website. Here's how to improve the user experience on your site.

Small Businesses Must Take Advantage of the Democratization of Data
By Mark Edwards | October 18, 2019

Learn how the easy availability of big data can help SMBs compete with big businesses.

How Your Travel Company Can Use a CRM
By James Warner | October 18, 2019

If you run any kind of service for travelers, your customer relationships and insights on their needs are your lifeblood. This is where CRM software can help.

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3 Ways Your Own Marketing Team Can Be Better Than an Agency
By Alon Tvina | October 16, 2019

With agency costs rising and technology barriers (and costs) falling, control can finally return to where it belongs—the hands of the brand.

How to See an ROI on Your Digital Marketing Campaign
By Sarah Schaffer | October 14, 2019

Before you pay for digital advertising, learn what you need to already have in place and how to measure the results of your paid campaign.

9 Key Metrics Every Entrepreneur Should Monitor
By Alejandro Cremades | October 11, 2019

In order to run your business effectively, you have to be on top of several key numbers.

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Psychographics: The New Way to Make Your Brand Marketing Strategy a Success
By Serkan Ferah | October 03, 2019

Psychographic targeting can help you better understand your target audience, giving your business an edge over the competition.

A Beginner's Guide to Bitcoin: The Problems and Possibilities
By Moazzam Kamran | September 23, 2019

Bitcoin's possibilities are endless, exciting and nuanced. These are some of the problems and emerging solutions for this cryptocurrency.

What the Pet Technology Boom Tells Us About the Fourth Industrial Revolution
By Ben Lee | September 19, 2019

Pet technology is the latest industry to embody our IoT future.

How to Increase Feedback and Encourage Product Reviews on Walmart.com
By Sergey Grybniak | September 16, 2019

If you sell on Walmart's online marketplace, reviews can help you increase your brand's authority.

5 Ways Improving Your B2B Customer Experience Impacts the Bottom Line
By Matt Shealy | September 13, 2019

Find out why CX is now at the core of business services.

5 Tips for Building Useful Website Forms
By Thomas Griffin | September 13, 2019

Follow these steps to build website forms.

How AI-Powered SEO Can Fuel Your Venture
By George Konidis | September 09, 2019

Read on to learn AI can help you improve your online reputation and fuel the growth of your venture.

How to Create an Effective Survey
By Tom Britton | August 19, 2019

Don't spend hours building customer surveys that no one cares about. Here’s what you’re doing wrong.

How to Improve Your Customer Retention Strategy
By Guy Marion | August 14, 2019

Improving your customer retention strategy can make a big impact on your bottom line.

3 Ways to Gain Audience Trust in Blockchain
By Sean Caputo | August 13, 2019

Spur trust with customers using blockchain.

Why don't small businesses care about cybersecurity?
By Bennett Conlin | 3 Answers | Last Activity on August 02, 2019

I'm a staff writer for business.com, and I attended a Dell event about cybersecurity earlier today. Many of the tech experts in the room stressed the major risks businesses face from cyberattacks,...

Should Your Business Customize Its Products?
By Kiely Kuligowski | July 21, 2019

As customer data becomes widely available, many companies are customizing products.

It's Time to Embrace Full-Funnel Marketing, But Don't Make These Mistakes
By Jason Brigham | July 19, 2019

It's important to take the proper steps before you implement new strategies.

How to Use Technology for Direct Mail Marketing
By Debbi Gourley | July 16, 2019

Technological advancements are being actively embraced in direct mail.

How to Measure Your Brand Awareness Online
By Syed Balkhi | July 16, 2019

The more consumers are aware of your brand, the likelier you are to gain their business.

8 Ways to Build Customer Personas
By Tabitha Naylor | July 16, 2019

Developing accurate customer personas is key to your company's success.

How to Implement SEO Tactics Before Your Website Launches
By Chris Christoff | July 11, 2019

There are several key steps to take before you officially unveil your website.

How Technology Helps Level the Playing Field for Small Business Marketers
By Adam Ortman | July 11, 2019

Technology gives small business the ability to compete with competition of any size.

How Data Analytics Impacts Small Businesses in 2019
By Luke Fitzpatrick | July 09, 2019

There are a ton of uses that can make small businesses smarter, productive and efficient.

How To Perform a Content Audit of Your Blog
By Jared Atchison | June 30, 2019

Steps you should take to make sure your blog content is still valuable.

How to Optimize Customer Surveys for the Best Results
By Chris Christoff | June 24, 2019

Here are four ways you can create better customer surveys.