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Get the latest trends, tips, and solutions on how to effectively and efficiently run your business with our many resources on business intelligence.

Latest: Advice, Tips and Resources

Article
The Challenges of Protecting Patient Data With Telemedicine
By James Wantuck | December 06, 2019

As more appointments and medical records move online, the number of data breaches rises. How can digital healthcare improve security?

Article
How Small Businesses Can Compete By Leveraging Data Insights
By Matthew Gierc | November 21, 2019

Many organizations still struggle to extract insight from their data. As a smaller business, you have a big advantage, but you must be careful to know exactly what type of insight will help your...

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Article
How to Boost Customer Retention
By Jared Atchison | November 12, 2019

The key to your business's success is making sure you are able to keep your customers coming back again and again.

Article
4 Tips to Improve Your Website's UX
By Thomas Griffin | October 21, 2019

Your product, service or content won't be enough if customers have a frustrating experience on your website. Here's how to improve the user experience on your site.

Article
Small Businesses Must Take Advantage of the Democratization of Data
By Mark Edwards | October 18, 2019

Learn how the easy availability of big data can help SMBs compete with big businesses.

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Article
How to See an ROI on Your Digital Marketing Campaign
By Sarah Schaffer | October 14, 2019

Before you pay for digital advertising, learn what you need to already have in place and how to measure the results of your paid campaign.

Article
What the Pet Technology Boom Tells Us About the Fourth Industrial Revolution
By Ben Lee | September 19, 2019

Pet technology is the latest industry to embody our IoT future.

Article
5 Ways Improving Your B2B Customer Experience Impacts the Bottom Line
By Matt Shealy | September 13, 2019

Find out why CX is now at the core of business services.

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Article
How to Create an Effective Survey
By Tom Britton | August 19, 2019

Don't spend hours building customer surveys that no one cares about. Here’s what you’re doing wrong.

Article
Should Your Business Customize Its Products?
By Kiely Kuligowski | July 21, 2019

As customer data becomes widely available, many companies are customizing products.

Article
How to Use Technology for Direct Mail Marketing
By Debbi Gourley | July 16, 2019

Technological advancements are being actively embraced in direct mail.

Article
8 Ways to Build Customer Personas
By Tabitha Naylor | July 16, 2019

Developing accurate customer personas is key to your company's success.

Article
How Technology Helps Level the Playing Field for Small Business Marketers
By Adam Ortman | July 11, 2019

Technology gives small business the ability to compete with competition of any size.

Article
How Data Analytics Impacts Small Businesses in 2019
By Luke Fitzpatrick | July 09, 2019

There are a ton of uses that can make small businesses smarter, productive and efficient.

Article
How to Optimize Customer Surveys for the Best Results
By Chris Christoff | June 24, 2019

Here are four ways you can create better customer surveys.

Article
6 Procurement Tips All Small Business Owners Need to Know
By Shane Barker | May 01, 2019

You need to hire procurement specialists; they're not the same as accountants.

Article
4 Email Marketing Metrics to Track Your ROI
By Thomas Griffin | April 10, 2019

Are you getting the proper return on your investment in email marketing?

Article
4 Reasons Why You Should Use Paid Social Ads
By Josh Sample | April 02, 2019

If you're launching a business or service, you really should invest in ads.

Article
The Business of Automation and AI-Powered Retail Predictions
By Zac Johnson | January 28, 2019

Automation is changing the world of business and retail with AI-powered predictions.

Article
Have a WordPress Site? Optimize It.
By Alexandra Tachalova | October 24, 2018

Here's how to get the most out of your WordPress site and compete with large retailers.

Article
Fact or Fiction: Five Common Downfalls of Data Visualizations
By Sanket Shah | July 23, 2018

They say a picture is worth a 1,000 words, but what if that isn't the full story?