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Get the latest trends, tips, and solutions on how to effectively and efficiently run your business with our many resources on business intelligence.

Latest: Advice, Tips and Resources

Article
It's Time to Embrace Full-Funnel Marketing, But Don't Make These Mistakes
By Jason Brigham | July 19, 2019

It's important to take the proper steps before you implement new strategies.

Article
How to Use Technology for Direct Mail Marketing
By Debbi Gourley | July 16, 2019

Technological advancements are being actively embraced in direct mail.

Article
How to Measure Your Brand Awareness Online
By Syed Balkhi | July 16, 2019

The more consumers are aware of your brand, the likelier you are to gain their business.

Article
8 Ways to Build Customer Personas
By Tabitha Naylor | July 16, 2019

Developing accurate customer personas is key to your company's success.

Article
How to Implement SEO Tactics Before Your Website Launches
By Chris Christoff | July 11, 2019

There are several key steps to take before you officially unveil your website.

Article
How Technology Helps Level the Playing Field for Small Business Marketers
By Adam Ortman | July 11, 2019

Technology gives small business the ability to compete with competition of any size.

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Article
How Data Analytics Impacts Small Businesses in 2019
By Luke Fitzpatrick | July 09, 2019

There are a ton of uses that can make small businesses smarter, productive and efficient.

Article
How To Perform a Content Audit of Your Blog
By Jared Atchison | June 30, 2019

Steps you should take to make sure your blog content is still valuable.

Article
How to Optimize Customer Surveys for the Best Results
By Chris Christoff | June 24, 2019

Here are four ways you can create better customer surveys.

Article
How UTM Links Can Improve Your Social Media Marketing Efforts
By Gaurav Sharma | June 20, 2019

UTM links are URLs containing specific code that helps you track your marketing efforts.

Article
How to Use Partnerships to Improve Your Brand's Image
By Colin Darretta | June 11, 2019

A marketing partnership, whether with another small business can unlock audiences.

Article
A Beginner's Guide to Setting Reachable Business Goals
By Mike Kappel | June 06, 2019

Know your venture, write a mission and vision statement, keep it simple and be SMART.

Article
How Entrepreneurs Can Use AI to Perform Better in Digital Marketing
By Zeeshan Khalid | May 01, 2019

Try using these five AI applications to improve marketing.

Article
6 Procurement Tips All Small Business Owners Need to Know
By Shane Barker | May 01, 2019

You need to hire procurement specialists; they're not the same as accountants.

Article
4 Email Marketing Metrics to Track Your ROI
By Thomas Griffin | April 10, 2019

Are you getting the proper return on your investment in email marketing?

Article
4 Reasons Why You Should Use Paid Social Ads
By Josh Sample | April 02, 2019

If you're launching a business or service, you really should invest in ads.

Article
The Business of Automation and AI-Powered Retail Predictions
By Zac Johnson | January 28, 2019

Automation is changing the world of business and retail with AI-powered predictions.

Article
For Better SEO, Spy on Your Competition
By Gaurav Sharma | November 23, 2018

Competitor analysis is crucial to SEO. Check out this step-by-step guide to get started.

Article
Mobile Marketing: A Recipe for Success in a Mobile-First World
By Moazzam Kamran | November 20, 2018

Be smart about taking your marketing mobile.

Article
Have a WordPress Site? Optimize It.
By Alexandra Tachalova | October 24, 2018

Here's how to get the most out of your WordPress site and compete with large retailers.

Article
How to Drive Sales With Google Ads
By Matt D'Angelo | September 13, 2018

Ads is a powerful tool for small businesses, but you need to know how to use it.

Article
How to Reach Your Customers Through Data-Driven Marketing Campaigns
By David Kirby | August 23, 2018

Follow these steps to learn more about your customers and connect with them.

Article
6 Things to Know About Using Long-Tail Keywords
By Katharine Paljug | August 03, 2018

You don't need to be a marketing genius to make effective use of good SEO techniques.

Article
Fact or Fiction: Five Common Downfalls of Data Visualizations
By Sanket Shah | July 23, 2018

They say a picture is worth a 1,000 words, but what if that isn't the full story?