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Business Intelligence

Get the latest trends, tips, and solutions on how to effectively and efficiently run your business with our many resources on business intelligence.

Latest: Advice, Tips and Resources

It's Time to Embrace Full-Funnel Marketing, But Don't Make These Mistakes
By Jason Brigham | July 19, 2019

It's important to take the proper steps before you implement new strategies.

How to Use Technology for Direct Mail Marketing
By Debbi Gourley | July 16, 2019

Technological advancements are being actively embraced in direct mail.

How to Measure Your Brand Awareness Online
By Syed Balkhi | July 16, 2019

The more consumers are aware of your brand, the likelier you are to gain their business.

8 Ways to Build Customer Personas
By Tabitha Naylor | July 16, 2019

Developing accurate customer personas is key to your company's success.

How to Implement SEO Tactics Before Your Website Launches
By Chris Christoff | July 11, 2019

There are several key steps to take before you officially unveil your website.

How Technology Helps Level the Playing Field for Small Business Marketers
By Adam Ortman | July 11, 2019

Technology gives small business the ability to compete with competition of any size.

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How Data Analytics Impacts Small Businesses in 2019
By Luke Fitzpatrick | July 09, 2019

There are a ton of uses that can make small businesses smarter, productive and efficient.

How To Perform a Content Audit of Your Blog
By Jared Atchison | June 30, 2019

Steps you should take to make sure your blog content is still valuable.

How to Optimize Customer Surveys for the Best Results
By Chris Christoff | June 24, 2019

Here are four ways you can create better customer surveys.

How UTM Links Can Improve Your Social Media Marketing Efforts
By Gaurav Sharma | June 20, 2019

UTM links are URLs containing specific code that helps you track your marketing efforts.

How to Use Partnerships to Improve Your Brand's Image
By Colin Darretta | June 11, 2019

A marketing partnership, whether with another small business can unlock audiences.

A Beginner's Guide to Setting Reachable Business Goals
By Mike Kappel | June 06, 2019

Know your venture, write a mission and vision statement, keep it simple and be SMART.

How Entrepreneurs Can Use AI to Perform Better in Digital Marketing
By Zeeshan Khalid | May 01, 2019

Try using these five AI applications to improve marketing.

6 Procurement Tips All Small Business Owners Need to Know
By Shane Barker | May 01, 2019

You need to hire procurement specialists; they're not the same as accountants.

4 Email Marketing Metrics to Track Your ROI
By Thomas Griffin | April 10, 2019

Are you getting the proper return on your investment in email marketing?

4 Reasons Why You Should Use Paid Social Ads
By Josh Sample | April 02, 2019

If you're launching a business or service, you really should invest in ads.

The Business of Automation and AI-Powered Retail Predictions
By Zac Johnson | January 28, 2019

Automation is changing the world of business and retail with AI-powered predictions.

For Better SEO, Spy on Your Competition
By Gaurav Sharma | November 23, 2018

Competitor analysis is crucial to SEO. Check out this step-by-step guide to get started.

Mobile Marketing: A Recipe for Success in a Mobile-First World
By Moazzam Kamran | November 20, 2018

Be smart about taking your marketing mobile.

Have a WordPress Site? Optimize It.
By Alexandra Tachalova | October 24, 2018

Here's how to get the most out of your WordPress site and compete with large retailers.

How to Drive Sales With Google Ads
By Matt D'Angelo | September 13, 2018

Ads is a powerful tool for small businesses, but you need to know how to use it.

How to Reach Your Customers Through Data-Driven Marketing Campaigns
By David Kirby | August 23, 2018

Follow these steps to learn more about your customers and connect with them.

6 Things to Know About Using Long-Tail Keywords
By Katharine Paljug | August 03, 2018

You don't need to be a marketing genius to make effective use of good SEO techniques.

Fact or Fiction: Five Common Downfalls of Data Visualizations
By Sanket Shah | July 23, 2018

They say a picture is worth a 1,000 words, but what if that isn't the full story?