Twitter can be an extremely powerful sales tool for freelancers, particularly if they work in design or copywriting. It can help generate leads, establish a personal brand, build credibility, nurture relationships and close deals. It also provides freelancers with a direct path to purchase-ready consumers and industry leaders.
I've been using Twitter for many years and have built relationships all over the world that have paid dividends. However, many freelancers using Twitter aren’t generating the results they want, and probably because they are spending too much time on activities that don’t provide a lot of value.
It's so easy to get caught up reading through hundreds of tweets and reading articles when using Twitter. Instead, the focus should be on adding value to your audience and further showcasing your ability to deliver results for clients. Here's a few tips for how to avoid those time wasting habits.
Sending Auto DMs When Someone Follows Them
Everyone knows what you're doing when you send that auto DM. They can see right through it. It's not fooling anyone. Instead, spend time building a more authentic relationship when someone starts to follow you.
Trying To Sell On Twitter Immediately
Social selling is a lot like dating. You're not going to get a date after sending one tweet. Relationships require taking the time to get to know the person on the other side of the computer screen and to establish a rapport. It's not going to happen overnight. If you're looking for a quick win, Twitter isn't likely the best place to spend your time. If you want to use Twitter as a sales platform, you'll need to focus on setting the relationship groundwork by sharing content of value to your audience and, in-turn, share their content with others. Be sure to mention them when you share their content so you can be on their radar.
Sharing Content For The Sake Of Sharing Content
This is probably the most frequently practiced time-waster for freelancers on Twitter. Sharing content on Twitter that doesn't add value to your audience is pointless. It doesn't have to always be about business, but it should have clear value to your followers. Does it educate them? Entertain them? Or maybe it's engaging them?
If it has a purpose, share it. But don't make the mistake of sharing content for the sake of sharing content.
Curating Content Without Creating Content
Many freelancers spend too much time sharing other people’s content, and too little time creating their own. The key is to find a balance that supports both activities.
Content curation is the act of sifting through a plethora of content to uncover the best resources and insights on a topic. From there, you distribute various pieces of content to your audience so they associate this value with your brand.
Most freelancers don't make the time to create content and instead are focused solely on sharing articles that others are writing. As an example, if you're a wedding photographer, don't just share content about Six Tips For Picking The Right Venue For Your Wedding, write it and use a local angle to make it more relevant to your audience.
I'm a firm believer that Twitter can offer plenty of opportunities for freelancers. It's not going to happen over night but by sticking to a set of best practices and focusing on delivering value, freelancers can unlock a handful of opportunities through Twitter marketing. What other ways can Twitter offer freelancers an opportunity to drive results? I'd love to hear from you.
Photo credit: shutterstock.com/g/Sattalat+phukkum