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Latest Content:
marketing-solutions

MRAID 3.0: What You Need to Know

Learn what's new with the industry standard for mobile advertisements.

Find out what you need to know about this industry standard for mobile advertisements.

mobile

SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them

Both are critical to your overall marketing strategy. Learn how and when to use each form.

SMS marketing helps your team hit your SMS metrics, while mobile marketing can help you improve your customers' interaction with your brand. Learn mor...

strategy

Should You Give Your Customer Service Reps More Autonomy?

How much is too much?

Empowering your customer service reps with greater autonomy not only leads to happier customers, but businesses reap other rewards as well.

entrepreneurship

What's the Difference Between a Term Loan and a Merchant Cash Advance?

There are some critical differences between both funding options you need to know.

Both financing options offer much-needed capital to businesses, but each has pros and cons.

employees

Yes, You Can Run a Successful Business With a Remote Workforce

Don't let remote work kill your team culture.

Contrary to popular belief, you can manage a remote workforce while still making productivity and inclusion priorities in your company. Here's how.

marketing-strategy

Hyperlocal Paid Search: How to Increase Your Franchise's In-Store Revenue

This holiday season, use these tips to drive local foot traffic to your individual stores.

Use these three tips to take advantage of the rise in location-based searches, which will drive more customers to their local stores in your franchise...

technology

Amazon Business: What It Can Do for Your Company

Amazon Business features your small business can use

Special discounts, free expedited shipping and bulk orders are all reasons to consider an Amazon Business account.

leadership

Let Go to Grow: How Companies Smartly Manage a Distributed Workforce

When your workforce is spread out, follow these tips to stay in touch and on track.

Five essentials that are absolutely vital in making a distributed workforce model a success.

leadership

Don't Underestimate the Power Social Media Communication Has on Your Credibility

Treat social media interactions with the same importance as face-to-face communications.

When you treat each online engagement as a high-stakes, face-to-face conversation, you demonstrate the consistency needed to positively influence othe...

marketing-strategy

Marketing to the Ultra-Wealthy: Leave the Generics Aisle for Your Luxury Brand

You can't target ultrahigh net worth individuals the same way you would anyone else.

While the luxury market may be relatively small, there is a big opportunity to capitalize on increased purchasing power in this space. Marketing in th...

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