Hi Emma, Having a solid on-page SEO plan in place is one of the simpler things a marketer/webmaster can do to ensure they are optimizing the reach of their content and site. Before you worry about maintenance I would make sure that you’re considering the following on-page elements for the URLs on your domain: - The subject of the page is part of the title tag - The subject of the page is in the URL - From a thematic perspective you have diversity in the terms used covering the...
Search engine optimization (SEO) is the art of ensuring your webpages are pushed to the top of relevant search results, but the process can be long and arduous if done manually. SEO tools help automate the process, whether it's determining which keywords are the best to strategically target, how many backlinks you've established on other websites, or even the SEO health of your competitors' pages.
SEO is crucial to any business that wants to draw in customers looking for its services on search engines like Google or Bing. Boosting your organic search is a great way to attract new customers, and SEO tools are central elements of achieving that goal. Here are some of the SEO tools to consider, as well as some tips on how to select the tools that best suit your business.
SEO Tool Features: What to Look For
When selecting an SEO tool, it's important to know how it collects and analyzes the data so you have a full picture of what your final numbers truly represent. Here are some features of SEO tools and how they can benefit your business.
Some SEO tools, such as Moz, provide a keyword ranking feature that allows you to see how your keywords are functioning within search engine results pages (SERPs). The tool can also crawl your website and track the keywords you enter. This can show you your website's most popular pages, how the keywords compare to those of other websites, and suggestions for higher-ranking keywords to boost your site's user engagement.
Getting to know your users can help you to best plan out the content you display and the keywords and metatags you use. Most SEO tools allow you to see the gender, age and interests of your users. This information can also help you to determine the next best step to engage users. With predictive analysis, which Google Analytics provides, the tool can predict those next steps.
A few SEO tools we've reviewed feature a website auditor, highlighting what's wrong with your website, such as viewing errors in videos, images and links. It also offers solutions to boost your website ranking. Raven Tools is one of the tools that provides this feature, along with keyword ranking, backlink data and reports.
Pricing for SEO tools ranges from $30 to $300 per month for the average small business plan. Enterprise-level SEO tools will generally cost more and might even require a customized quote. Most tools also offer free versions with limited functionality.
Pricing can vary greatly depending on which services a tool offers. Some platforms are comprehensive SEO tools, while others only focus on one aspect of SEO strategy, such as keyword research.
Most SEO tools charge for a monthly subscription, though many can bill annually for a slight monthly discount. For example, SpyFu charges $79 per month for its professional plan, but when billed annually, the price comes out to $58 per month.
Editor's note: Looking for online marketing services? We can help you choose the one that’s right for you. Use the questionnaire below to have Business.com, provide you with information from a variety of vendors for free:
When selecting an SEO tool, it's important to first understand what the software you're considering offers. Some tools cover the gamut of SEO – keyword research, web crawling, backlink analysis, etc. – while others focus on just one or two areas. Oftentimes, SEO requires the use of several tools in conjunction with one another, so don't be afraid to look into more specialized tools and then consider others to fill in the gaps. It all depends on your needs and budget. It's wise to get all these aspects down on paper before proceeding.
Once you're ready to move forward, gather a pool of suitable vendors and compare services and prices. Be sure to check the terms and conditions of any subscription or contract. It's also smart to seek out third-party user reviews, and if you know someone personally who can give you a recommendation, that's even better. Don't just take the vendor's word at face value.
Once you've gathered a pool of candidates and verified their offerings, you'll have a clearer picture of services and pricing that fit your circumstances. Only sign on with a vendor when you're sure it provides what you need, and always check that canceling is easy and doesn't incur substantial fees.
State of the Industry
As of May 2016, the SEO tool industry was worth $65 billion and growing. Projections have the industry burgeoning to $79 billion in total value by the year 2020. A 2016 survey entitled What Works in Online Marketing found that of 357 marketers, 94 percent planned to increase their SEO budgets or keep them flat through 2017. Those results portend continued growth into 2018, as do the trends of more users online, more user searches on search engines and the increased sophistication of SEO tools in general.
Some of the biggest names in SEO tools today are Moz, SEMrush and SpyFu. However, it's a crowded industry with a huge number of brands vying for supremacy. Many charge a fee, but there are also free SEO tools. Using a combination of paid and free tools to verify results is the generally accepted way of operating.
One worthy consideration is the differences between each SEO tool. Use two tools for the same thing and you'll likely get two different responses, sometimes wildly so. This is because each utilizes Google's specifications in its own way, meaning accuracy is a bit of a moving target. As Michael King wrote on Search Engine Land, "These are all just different tools storing the same data in different ways."
The absence of an industry technical standard means SEO practitioners have two major options: to take their tool's data at face value or use multiple tools and aggregate the data as best as possible.
Common SEO Tools and Rank Tracker Questions & Answers
SEO and organic rankings in Google are still one of the best ways to increase traffic and market your site or business online. SEO is all about the content you create and how you promote it. No matter what niche market you are in, it’s extremely important to know your audience and what type of content they want. This will help with SEO and ranking for long tail keywords that your audience is likely typing into Google. Also make sure you niche down as much as possible, as this is...
Hi Karen, because there are so many moving parts in a successful digital marketing strategy of any size, you will be hearing different answers to your questions. I will offer you one fairly simple solution. This is a very basic perspective but if you're not very experienced, this should help you. You seem to understand that SEO & social media are 2 important components of digital marketing. There are others that are just as important but my answer is based solely on your question. Think...
I would like to know how to rank on keywords that are considered difficult to rank by some SEO tools. It depends. If you build a NICHE SITE. you can rank easily. STEPS: Sayou you want to rank for 10 KW's. 1) make a list of those KW's 2) Make a Page that offers unique content with STATS And data that you competitor do not have. Use 2 main keywords and lot of long tail semantic words here in Title and page content with 2 % density max. The page needs to be 2500 words. 3) Now do...
Your question got me curious so I did a quick audit of your site to see if anything stood out and you've got a lot going on. However, you're not unlike a lot of the people I work with and I hope this helps. Here's a laundry list of some of the things I found... 106 internal links are broken - Broken internal links can cause a webpage to return an error status. This can occur due to an incorrect or malformed URL, or because the page the link is leading to is broken or no longer exists,...
Mark's advice is pretty good - if it's not your core area of expertise, hire it out. However, with SEO, you have to be extremely careful who you hire it out to. It's entirely possible to do it completely wrong, get temporary good results for a few months, even a year, and then get slammed by a penalty. Don't hire it out to India because they use SEO tactics from 2010 bound to get you penalized. You want to hire a firm that focuses on building good content (if you don't have it already) and...
List of the SEO Tools and Rank Trackers Buying Guide
Advanced Web Ranking
Advanced Web Ranking SEO software helps you track all of the vital parts of your SEO program and provides you with detailed reports.
Hootsuite - SEO Tools & Rank Trackers
Hootsuite's social listening program keeps you involved in what consumers are saying about your business and improves your SEO.
Klipfolio's customizable Alexa dashboard gives you important statistics on your website's traffic.
Moz Pro's comprehensive SEO software is ideal for a business looking to begin its SEO journey.
Netpeak Software features Netpeak Spider and Netpeak Checker as its two main SEO tools. Netpeak Spider goes on a website and performs an audit of sorts. It looks for broken links, key on-page SEO parameters and duplicate content. Netpeak Checker helps analyze social media performance and evaluate the websites of competitors.
Optimizely lets you experiment on your site and tracks what variations of your webpages engage readers the most.
RankTrackr helps you track your historical SERP rankings, as well as your local rankings and the positions of your competitors.
Site Auditor by Raven Tools analyzes your site and offers suggestions on how to improve your rankings.
SECockpit provides extensive keyword research rapidly to help you stay competitive in your market.
SEMrush is excellent SEO software that helps you gain an edge in your industry by tracking your competitors.
SEO company focused on helping clients generate sales leads through digital marketing trends. The goal is to help use SEO to see tremendous growth in sales numbers.
SEO Effect is useful SEO software that's especially helpful for small businesses that don't have the budget for an in-house SEO expert.
SEO PowerSuite combines the best SEO tools to provide small business owners a way to conduct and track their SEO campaigns.
Sistrix, which has acquired SEOlytics, is an international SEO company with unlimited plans for enterprises and agencies.
SEOprofiler offers multiple tools to help you improve your SEO rankings on Google.
SE Ranking offers several tools, including SEO, lead generation and social media, to help businesses increase their visibility and ranking on search engines. The company offers three pricing plans (based on the number of websites and keywords you want to track) that allow businesses to evaluate the effectiveness of their current website and optimize it. In addition to SEO tools, SE Ranking has a tool to help businesses to auto-post social media updates across multiple social platforms.
Serpstat features five modules designed to provide a comprehensive SEO tool for digital marketers, content managers and more.
SheerSEO offers unique social media tracking tools and other SEO features.
SimilarWeb collects data on your competitors' sites and apps to give you a clear view of how you measure up in your industry.
SpyFu gathers SEO intel on your competitors to help you create PPC campaigns to give you an edge in your market.
The right SEO software can make all the difference in establishing your business on the web. Web CEO is one of the best SEO software products.
Whitespark can help you improve your local SEO rankings by identifying citation opportunities and collecting customer testimonials.
iBusinessPromoter's SEO software package helps small businesses manage and track their SEO programs.
If you need to find the best SEO prospects available, Ontolo is an excellent tool that can help you discover and organize great opportunities.
Nightwatch offers detailed SEO rank tracking services. The user dashboard is easy to navigate despite having detailed information. The service also provides data segmentation tools.