Search engine optimization (SEO) is the art of ensuring your webpages are pushed to the top of relevant search results, but the process can be long and arduous if done manually. SEO tools help automate the process, whether it's determining which keywords are the best to strategically target, how many backlinks you've established on other websites, or even the SEO health of your competitors' pages.
SEO is crucial to any business that wants to draw in customers looking for its services on search engines like Google or Bing. Boosting your organic search is a great way to attract new customers, and SEO tools are central elements of achieving that goal. Here are some of the SEO tools to consider, as well as some tips on how to select the tools that best suit your business.