PPC advertising specialists help you get the most out of your bid dollars by working to select the best keywords. The best keywords are the ones that will drive traffic to your site for the lowest cost. You do not want to spend more on a click than you have to, especially if it is a keyword that is not converting leads to sales.
Advertising specialists will help you target ads on the platforms that you choose. You can run pay per click advertisements on popular search engines, such as Google, Bing and Yahoo, and even on social networks, like Facebook, Pinterest and even LinkedIn. The company that you choose to manage your pay per click campaign should work closely with you to decide which platform is best for your business.
Our Gold Award Winner, Silverback Strategies, excels in providing this type of service. When you pair with it, a consultant will conduct preliminary research into your field, PPC history and your website. If Silverback strategists decide that they can help you with your PPC management, they will work closely with you to develop a PPC advertising plan.
Important Factors in PPC Management
When choosing a company to manage your pay per click campaigns, there are a few features you should consider. The first is the set of features a company offers, then its level of experience and the reporting features it provides, and lastly, its willingness and ability to provide thorough customer service.
The first factor you want to evaluate and discuss with a company is its level of experience, not just how many years it has been in business but also what industries it is most familiar with. You almost should consider companies that are Bing-accredited and Google-certified partners in PPC management. While these certifications are widely available, they are not just handed out.
In order to receive a Google certification for AdWords, PPC consultants must prove their aptitude in pay per click campaign management. Demonstrating their skill entails taking exams in PPC management that cover things like online advertising, optimization practices and best practices for campaign management.
About half of the services on our lineup have gone this extra mile and acquired a Google certification or Bing accreditation. One of these companies is Jumpfly, one of the most popular PPC management companies in the industry. Jumpfly specializes in PPC management and does not focus its efforts on any other part of online marketing. This means that consultants are not pulled in different directions and can focus all of their expertise on your PPC marketing.
PPC campaigns create large amounts of data that is quantifiable and useful for driving your marketing efforts. Detailed reporting is an essential piece of a PPC campaign; information needs to be carefully tracked so that you can know if your ad-spend is being used in the best way. PPC advertising provides real-time results, so you can quickly see what is not working and make adjustments.
Any company should provide you as many or as few reports as you want. You might want to stay involved in your PPC campaign and receive weekly reports and updates from your campaign manager. On the other hand, you might want to focus on other aspects of your business and only receive updates once a month. Good PPC management companies give you the flexibility to decide which reporting schedule is best for your needs.
The PPC Guys focuses solely on PPC management and runs specialized tests to gather data for your campaign. This company will help you see which keywords are working and which are not hitting their targets. These tests, A/B tests, run two copies of each ad directly against each other to see which performs better. When data from the tests starts to come in, PPC consultants analyze this data and utilize it to closely target your audience.
Help & Support
A company that you can collaborate with to grow your business is a very important part of PPC marketing. You need to rest assured that whoever is working on your marketing campaign is just as dedicated to your success as you are.
One service that exemplifies good help and support is Network Solutions. Its representatives are friendly and reliable. When we had questions, they focused on the questions at hand and did not try to upsell us on other products. This company also has a full service help and support center for answering both basic and complicated PPC questions.