PPC advertising specialists help you get the most out of your bid dollars by working to select the best keywords. The best keywords are the ones that will drive traffic to your site for the lowest cost. You do not want to spend more on a click than you have to, especially if it is a keyword that is not converting leads to sales.
Advertising specialists will help you target ads on the platforms that you choose. You can run PPC advertisements on popular search engines such as Google, Bing and Yahoo, and even on social networks like Facebook, Pinterest and LinkedIn. The company that you choose to manage your PPC campaign should work closely with you to decide which platform is best for your business.
Important factors in PPC management
When choosing a company to manage your PPC campaigns, there are a few features you should consider. The first is the set of features a company offers, then its level of experience and the reporting features it provides, and lastly, its willingness and ability to provide thorough customer service.
The first factor you want to evaluate and discuss with a company is its level of experience, not just how many years it has been in business but also what industries it is most familiar with. You almost should consider companies that are Bing-accredited and Google-certified partners in PPC management. While these certifications are widely available, they are not just handed out.
In order to receive a Google certification for AdWords, consultants must prove their aptitude in PPC campaign management. Demonstrating their skill entails taking exams that cover things like best practices in online advertising, optimization and campaign management. About half of the services on our lineup have gone this extra mile and acquired a Google certification or Bing accreditation.
PPC campaigns create large amounts of data that is quantifiable and useful for driving your marketing efforts. Detailed reporting is an essential piece of a PPC campaign; information needs to be carefully tracked so that you know if your ad spend is being used in the best way. PPC advertising provides real-time results, so you can quickly see what is not working and make adjustments.
Any internet marking company should provide you as many or as few reports as you want. You might want to stay involved in your PPC campaign and receive weekly reports and updates from your campaign manager. On the other hand, you might want to focus on other aspects of your business and only receive updates once a month. Good PPC management companies give you the flexibility to decide which reporting schedule is best for your needs.
A company that you can collaborate with to grow your business is an important part of PPC marketing. You need to rest assured that whoever is working on your marketing campaign is just as dedicated to your success as you are.
One service that exemplifies good support is Network Solutions. Its representatives are friendly and reliable. When we had questions, they focused on the questions at hand and did not try to upsell us on other products. This company also has a comprehensive support center for answering both basic and complicated PPC questions.