There are a few important factors to consider when researching and choosing an internet marketing company. Look at the features the service offers, followed by its level of experience, the metrics it reports on, and its willingness and ability to provide exceptional customer service.
When interviewing services, don't just ask how many years the company has been in business. Also ask what industries the company is most familiar with. Consider companies that are Bing-accredited and Google-certified partners in PPC management. While these certifications are widely available, they are not just handed out. The same recommendation applies to the company's other internet marketing services – look for accreditations and examples of past work to see if what the company offers is ideal for your business.
For example, to receive a Google certification for ads, consultants must prove their aptitude in PPC campaign management. This extends to SEO marketing. Demonstrating their skill entails taking exams that cover things like best practices in online advertising, optimization and campaign management. About half of the services we reviewed have gone this extra mile and acquired a Google certification or Bing accreditation.
Reputable internet marketing companies, whatever area they specialize in, should provide large amounts of data. This data can help you drive your marketing efforts and build an informed strategy for your business. Your marketing service should carefully track information so that you know if you're directing your efforts to the right areas. PPC advertising provides real-time results, so you can quickly see what is not working and adjust.
An internet marking company should provide you with as many or as few reports as you want. When interviewing services, ask about the data and reports they provide – the types of reports, how often data is updated, and how often the marketing service itself analyzes the data and uses it to guide your online marketing strategy.
Collaboration to grow your business is an important part of working with an internet marketing company. You need to know that whoever is working on your marketing campaign is just as dedicated to your success as you are.