To find the best online marketing services for small businesses, we started by conducting background research to determine the top performers in the industry. We then investigated reputable online sources to find more vendors to add to our list of contenders. We also considered companies who reached out to us directly.
Our initial list numbered 30 companies. We examined each company's offering and parsed this list down to 17 companies. Next, these 17 companies underwent a more in-depth review process. We analyzed each company's internet marketing services, reporting features and PPC management offering.
In the final round of our evaluation, each of the 14 services underwent a more rigorous evaluation process. We scrutinized each company's services, its online reputation, design services, pricing information, agreement structure, personalized services, customer service offering and any standout features that differentiated it from other internet marketing services.
We posed as small business owners, contacting each of the 14 companies via live chat and phone to test their customer service and learn more about the services each company offers. Of the 14 companies we evaluated, four stood out as best picks. These four companies not only excelled in their service offering but also stood out as companies with excellent customer service and impressive features.
Here's a complete list of the criteria we used to evaluate each service:
- Rates and contracts
- Customer service
- Reporting and analytics
- Features and tools available
- Service limitations
- Offerings in social media marketing, PPC management, SEO marketing, email marketing, ad design and landing page design
- Personalized services
- Standout features