Best Internet Marketing Services and PPC Management

by Saige DriverLast Modified: February 8, 2018

Intro
Best Picks
Reviews
Pricing
Negotiation
State of the Industry
What Do PPC Management Companies Do?
What Else Is Important in a PPC Service?
Map
Services
Compare Quotes

The Best Internet Marketing Services and PPC Management for 2018

 With about 3.58 billion people using the internet, finding the right online marketing service is a vital task for any business. The right PPC marketing or online service could help potential customers find your website. Using the wrong service could result in loss of sales, misconnections with potentially valuable customers and money spent on unsuccessful marketing campaigns.

From dedicated account managers to Google AdWords, there are a variety of features and offerings to evaluate before choosing an online marketing service. To help you find the right one, we evaluated more than 30 online marketing services to come up with our recommendations.

In this guide, we highlight key features, how much you should expect to pay and the best services for different needs. Act-On, WebiMax, HubSpot and Silverback Strategies are our best picks. You can read about each below, including what features impressed us. 

Best Picks

Small Businesses
Overall
Internet Marketing
Very Small Businesses
WebiMax

Best PPC Management for Small Businesses

WebiMax

With WebiMax's solid PPC management combined with its strong customer service, this provider is the best PPC management service for small businesses. This solution doesn't solely focus on PPC management, but it can bring resources from other areas of online marketing to bulk up its PPC service and create effective campaigns for your small business.

Once you sign up with WebiMax, you receive a dedicated account manager who is Google AdWords certified. Its search engine marketing can leverage search and ad networks. It also helps with landing page and ad design. The company has the knowledge and resources to customize a PPC campaign to specifically meet the needs of a small business.

Silverback Strategies

Best Overall PPC Management Tool

Silverback Strategies

Silverback Strategies is the best overall PPC management tool because its analysts provide personalized services every step of the way. They work with you to ensure you receive the right service for your company's goals.

The account managers know the ins and outs of search engine and social network marketing, and they can adjust campaigns to fit your needs. This company specializes in PPC management. Its process is proactive and personalized to each company. Silverback can help you choose the best keywords, optimize your bid management for ad placement and maximize your return on investment.

Act-On

Best Internet Marketing Service

Act-On

With helpful search engine marketing tools, marketing emails, web design, reports and social listening, Act-On is the best internet marketing service. Its email and search engine marketing tools and analytics can help any business excel online.

This provider's email marketing tool allows you to engage with customers by personalizing emails with your customer's name and information. This makes your clients feel like a person rather than just a number. You can also put contacts into different lists based on interests and categories. This way, customers only receive relevant emails.

HubSpot

Best Internet Marketing Service for Very Small Businesses

HubSpot

HubSpot is the best internet marketing service for very small businesses, providing every feature we expect in a digital marketing service at an affordable price. While HubSpot offers five different packages, its free version and starter package are especially great options for very small businesses because they allow you to operate the tools without a large marketing team.

With HubSpot's email marketing tools, you can send out automated emails and segment your contacts into relevant lists. These email marketing tools make your contacts feel like actual people rather than just a number by allowing you to personalize emails with a customer's name and information.

Reviews

Pricing

Pricing varies widely. For online marketing services, pricing is typically structured in tiers, with monthly costs increasing for more features and a dedicated account manager. Packages range from free for individuals and beginner marketers to $2,400 for enterprise companies and advanced features. 

PPC marketing services are typically cheaper than internet marketing services, but plans are usually based on how much you plan to pay for advertising. Therefore, most providers don't provide pricing online.

Negotiation

Before signing on the dotted line with any provider, ask the following questions to make sure you're getting the best deal:

  • Does the provider offer a discount if you pay for the service annually rather than monthly?
  • Is it willing to match the price of a cheaper competitor?
  • Does it offer free perks for a first-time customer?

State of the Industry

Online marketing services and pay-per-click ads, commonly known as PPC, are making it easier for small businesses to increase their reach and sales without breaking the bank. According to Hanapin Marketing's 2018 State of the PPC, the online marketing industry and marketing PPC will continue to grow as more businesses focus on advertising online.

Online marketing providers help with all aspects of advertising online, including search engine, social media and email marketing. The number of companies employing the services of online marketing firms is growing as a result. The Hanapin Marketing report shows that 79 percent of businesses had a higher PPC budget in 2017 than they did in 2016 and expected to have an even higher budget in 2018. Account managers are dedicating the most money to proven platforms.

"Proven platforms Google and Facebook continue to dominate digital dollars, with Bing Ads, mobile and Instagram trailing closely behind," the report's authors wrote.

What Do PPC Management Companies Do?

PPC advertising specialists help you get the most out of your bid dollars by working to select the best keywords. The best keywords are the ones that will drive traffic to your site for the lowest cost. You do not want to spend more on a click than you have to, especially if it is a keyword that is not converting leads to sales.

Advertising specialists will help you target ads on the platforms that you choose. You can run PPC advertisements on popular search engines such as Google, Bing and Yahoo, and even on social networks like Facebook, Pinterest and LinkedIn. The company that you choose to manage your PPC campaign should work closely with you to decide which platform is best for your business.

Important factors in PPC management

When choosing a company to manage your PPC campaigns, there are a few features you should consider. The first is the set of features a company offers, then its level of experience and the reporting features it provides, and lastly, its willingness and ability to provide thorough customer service.

Experience

The first factor you want to evaluate and discuss with a company is its level of experience, not just how many years it has been in business but also what industries it is most familiar with. You almost should consider companies that are Bing-accredited and Google-certified partners in PPC management. While these certifications are widely available, they are not just handed out.

In order to receive a Google certification for AdWords, consultants must prove their aptitude in PPC campaign management. Demonstrating their skill entails taking exams that cover things like best practices in online advertising, optimization and campaign management. About half of the services on our lineup have gone this extra mile and acquired a Google certification or Bing accreditation. 

Reporting

PPC campaigns create large amounts of data that is quantifiable and useful for driving your marketing efforts. Detailed reporting is an essential piece of a PPC campaign; information needs to be carefully tracked so that you know if your ad spend is being used in the best way. PPC advertising provides real-time results, so you can quickly see what is not working and make adjustments.

Any internet marking company should provide you as many or as few reports as you want. You might want to stay involved in your PPC campaign and receive weekly reports and updates from your campaign manager. On the other hand, you might want to focus on other aspects of your business and only receive updates once a month. Good PPC management companies give you the flexibility to decide which reporting schedule is best for your needs.

Customer support

A company that you can collaborate with to grow your business is an important part of PPC marketing. You need to rest assured that whoever is working on your marketing campaign is just as dedicated to your success as you are.

One service that exemplifies good support is Network Solutions. Its representatives are friendly and reliable. When we had questions, they focused on the questions at hand and did not try to upsell us on other products. This company also has a comprehensive support center for answering both basic and complicated PPC questions.

What Else Is Important in Selecting a PPC Service?

While the attributes discussed above should be the leading considerations in which PPC management service is best for you, other factors and features may sway your decision. Here are some other important features to consider for your company's PPC advertising needs.

Ad design

Most paid advertisements are text ads, without images or any form of media, but you also have the option to buy rich media ads. Rich media ads contain videos or images, or they require some type of user interaction.

Rich media ads can draw a bigger response from your audience. When the goal is to encourage click-thrus, rich media ads can help you engage your users at much higher rates than traditional text ads.

Not all PPC companies will help you design rich media ads. Some companies that do not provide rich media ad creation will refer you to a designer they have collaborated with in the past. This is useful and saves you the time of searching out a designer on your own. Other companies leave it up to you to choose a designer and will then market whatever ad you have created. You have a variety of options for rich media ad creation, giving you the ability to choose a method that best fits your budget.

Landing page optimization

Even the best PPC advertising cannot convert clicks into sales if the page consumers go to is not well designed. The best way to turn clicks into leads, and then sales, is to drive traffic not to your homepage but to a landing page.

A landing page should be straight to the point, with a call to action. While your homepage might full of important information about your company, homepages are often crowded, dense and too information-heavy for consumers. If there is too much information, consumers are less likely to take action.

To ensure the best return on investment, the page your ads lead to should be specially designed to pull your visitors into action. Landing pages should have calls to action and the tools your visitors need to take the action then and there. Once visitors leave your landing page, the chances of them taking action have dropped dramatically.

Map

HubSpot
25 First Street
Cambridge, MA
HubSpot
That Company!
4646 Via Del Medico
Leesburg, FL
That Company!
SEO.com
65 E. Wadsworth Park Drive
Draper, UT
SEO.com
Marketo
901 Mariners Island Boulevard
San Mateo, CA
Marketo
JumpFly, Inc.
2541 Technology Drive
Elgin, IL
JumpFly, Inc.
isoTree
774 Mays Blvd
Incline Village, NV
isoTree
IBM Marketing Cloud
1 New Orchard Road
Armonk, NY
IBM Marketing Cloud
Evoba
3715 Market Street
Glendale, CA
Evoba
WebiMax
2 Aquarium Drive
Camden, NJ
WebiMax
eBrandz
171 Madison Ave
New York, NY
eBrandz
CallidusCloudDublin, CA
CallidusCloud
Adobe Marketing Cloud
345 Park Avenue
San Jose, CA
Adobe Marketing Cloud
Act-On
121 SW Morrison St.
Portland, OR
Act-On
iContact Pro
2121 RDU Center Drive
Morrisville, NC
iContact Pro
Silverback Strategies
625 N. Washington Street
Alexandria, VA
Silverback Strategies
Salesfusion
3565 Piedmont Ave
Atlanta, GA
Salesfusion
Network Solutions
13861 Sunrise Valley Drive
Herndon, VA
Network Solutions
HibuNA,
Hibu
Adobe Marketing Cloud Software
345 Park Avenue 
San Jose, CA
Adobe Marketing Cloud Software
GoSite
2815 Camino Del Rio S.
San Diego, CA
GoSite
Wordpack Media
2405 Franks Ct.
Turlock, CA
Wordpack Media
Widen Collective Software
6911 Mangrove Lane 
Madison, WI
Widen Collective Software
XhibitSignage Software
23475 Rock Haven Way 
Sterling, VA
XhibitSignage Software
Xtremepush Software
83-87 Ranelagh
Dublin,
Xtremepush Software
Yotpo Software
33 West 19th Street 
New York, NY
Yotpo Software
truDigital Signage Software
9035 S 700 E
Sandy, UT
truDigital Signage Software
The TV Sign Software
4001 West Ridge Road 
Erie, PA
The TV Sign Software
Unica IBM Software
Reservoir Place North 170 Tracer Lane
Waltham, MA
Unica IBM Software
VidCorp Software
17/31 Queen St
Melbourne ,
VidCorp Software
Viewneo Software
935 Main St
Manchester, CT
Viewneo Software
WebDAM Software
1730 S. Amphlett Blvd
San Mateo, CA
WebDAM Software
UCView Software
18425 Napa St
Northridge, CA
UCView Software
SmartSign2go Software
2910 Number 1 Canyon Rd
Wenatchee, WA
SmartSign2go Software
SimplyCast Software
73 Tacoma Drive
Dartmouth,
SimplyCast Software
Silverpop Software
435 Kent Street
Sydney,
Silverpop Software
Skykit Software
420 N 5th Street
Minneapolis, MN
Skykit Software
OnSign Tv Software
20/F Central Tower
Hong Kong,
OnSign Tv Software
SoftVu Marketing Automation Software
2029 Wyandotte Street 
Kansas City, MO
SoftVu Marketing Automation Software
Spendsetter Software
Loft, 626 Main St
Nashville, TN
Spendsetter Software
SproutLoud Software
131 South Dearborn Street 
Chicago, IL
SproutLoud Software
Spredfast Software
200 W Cesar Chavez
Austen, TX
Spredfast Software
StormPost Software
360 Madison Ave
New York, NY
StormPost Software
Socibd Software
2035 Sunset Lake Road,
Newark, DE
Socibd Software
Outfit
17A Cordelia St
Brisbane,
Outfit
ScribbleLive Software
49 Spadina Avenue 303
Toronto,
ScribbleLive Software
Salesfusion Software
3565 Piedmont Road NE
Atlanta, GA
Salesfusion Software
Sendible Software
311 Ballards Lane
London,
Sendible Software
OnBrand Software
310 Front Street West 
Toronto,
OnBrand Software
Net-Results
1738 Wynkoop Street
Denver, CO
Net-Results
Oktopost
34 Tuval St
Ramat Gan,
Oktopost
Pardot Marketing Automation Software
950 E. Paces Ferry Rd.
Atlanta, GA
Pardot Marketing Automation Software
ReadyPulse Software
7901 168th AVE NE 
Redmond, WA
ReadyPulse Software
Percolate Software
600 Congress Avenue
Austen, TX
Percolate Software
Radius Software
225 Bush St
San Francisco, CA
Radius Software
QBank Software
231 North Quay
Brisbane,
QBank Software
REACH Software
6440 Flying Cloud Drive
Eden Prairie, MN
REACH Software
MarcomCentral Enterprise Software
201 Lomas Santa Fe Dr.
Solana Beach, CA
MarcomCentral Enterprise Software
MailChimp Software
675 Ponce De Leon Ave. NE 5000
Atlanta, GA
MailChimp Software
Leadsius Software
Norrtullsgatan 6 
Stockholm,
Leadsius Software
Mad Mimi Software
14455 N Hayden Rd 
Scottsdale, AZ
Mad Mimi Software
Mailigen Software
7th Avenue
New York, NY
Mailigen Software
Maropost Software
155 University Ave 
Toronto,
Maropost Software
Marketo Software
901 Mariners Island Blvd
San Mateo, CA
Marketo Software
Infor Customer Experience Suite Software
641 Avenue of the Americas
New York City, NY
Infor Customer Experience Suite Software
Image Relay Software
One Lawson Lane
Burlinton, VT
Image Relay Software
InsideView Software
444 De Haro Street
San Francisco, CA
InsideView Software
iContact Software
2121 RDU Center Drive
Morrisville, NC
iContact Software
Iterable Software
360 3rd St.
San Francisco, CA
Iterable Software
Jumplead Software
37 Clarence Street
Leicester ,
Jumplead Software
Kapost Software
2010 14th Street
Boulder, CO
Kapost Software
MediaValet Software
505-990 Homer Street
Vancouver,
MediaValet Software
Modomodo Software
100 Park Avenue
New York, NY
Modomodo Software
Mothernode CRM
8445 Freeport Parkway
Irving, TX
Mothernode CRM
NetBase
3960 Freedom Circle
Santa Clara, CA
NetBase
Cosmos Integrated Marketing Portal Software
1105 44TH Dr
Long Island City, NY
Cosmos Integrated Marketing Portal Software
Constant Contact Software
1601 Trapelo Road
Waltham, MA
Constant Contact Software
ConnectedSign Software
480 New Holland Ave
Lancaster, PA
ConnectedSign Software
dbSignals Software
11101 W 120th Ave
Broomfield, CO
dbSignals Software
Delivra Software
8415 Allison Pointe Blvd
Indianapolis, IN
Delivra Software
Oracle Marketing Cloud Software
475 Sansome St 
San Francisco, CA
Oracle Marketing Cloud Software
HubSpot CRM
25 First St.
Cambridge, MA
HubSpot CRM
FrontFace Software
Geisthofskönig 12
Hamm,
FrontFace Software
GovWin IQ Software
2291 Wood Oak Dr.
Herndon, VA
GovWin IQ Software
Enplug Software
6029 Bristol Parkway
Culver City, CA
Enplug Software
amplifi.io Software
9305 Research Drive
Irvine, CA
amplifi.io Software
Act-On Software
121 SW Morrison St.
Portland, OR
Act-On Software
Campaign Monitor Software
631 Howard Street 
San Francisco, CA
Campaign Monitor Software
Bannersnack Software
156 2nd Street
San Francisco, CA
Bannersnack Software
Asset Bank Software
Tower Point, 44 North Road
Brighton,
Asset Bank Software
Boomtrain Software
123 Townsend St
Bern,
Boomtrain Software
Buzzlogix Software
Market Street 
Dallas, TX
Buzzlogix Software
Brand24 Software
101 SE 2nd Pl
Gainesville, FL
Brand24 Software
AWeber Software
1100 Manor Dr.
Chalfont, PA
AWeber Software
CloudCherry Software
48 W Market Street
Salt Lake City, UT
CloudCherry Software
dotmailer Software
333 7th Avenue
New York, NY
dotmailer Software
Experiture Marketing Platform Software
210 Richardson St
Brooklyn, NY
Experiture Marketing Platform Software
eTrigue DemandCenter Software
6399 San Ignacio Avenue
San Jose, CA
eTrigue DemandCenter Software
Fision Software
430 First Ave North
Minneapolis, MN
Fision Software

Services

List of 112Best Internet Marketing Services and PPC Management

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