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Choosing a Direct Mail Strategy: EDDM vs. Targeted Mailing
BY Kent Moon

Direct mail is still an effective marketing method, but it's important to decide which mailing strategy is best for your business.

Article
Cost Center or Profit Center? What B2B Support Truly Means to Your Business
BY Robert Johnson

There are two types of viewpoints when it comes to B2B customer support. One approaches it as a necessary expense. The second considers it part of a greater revenue-generating team.

Article
Interview Questions You Should be Asking
BY business.com editorial staff

Ask these questions to find the best employee for your company.

Article
How to Easily Implement a 5S Program for Your Business
BY Holly Chavez

Learn how to easily implement a 5S program for any size business.

Article
How to Use Content Marketing to Boost Organic Search
BY business.com editorial staff

Crafting the right content can help you reach the right audience and boost your SEO.

Article
What Health Insurance Benefits Are You Legally Required to Offer?
BY Joshua Stowers

Is your small business legally required to provide health insurance benefits? Here's what you need to know about offering health benefits to your employees.

Article
How to Monitor and Support Employee Mental Health
BY Skye Schooley

Employee mental health is especially important amid the coronavirus pandemic. Learn how to effectively support your employees and their mental well-being.

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5 Ways Small Businesses Can Safeguard Employee Well-Being During a Crisis
BY Howard Goldstein

Ensuring the physical and mental well-being of your employees is critical for the survival of your business.

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Intellectual Property Infringement: What Real Business Owners Need to Know
BY business.com editorial staff

Your guide to copyrights, patents, trademarks and intellectual property infringement.

Article
Get a Whiff of This: Research Proves Marketing With Scent Increases Sales
BY business.com editorial staff

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.

Article
Blockchain Offers Multiple Benefits to Restaurants
BY business.com editorial staff

Blockchain has several applications in the food industry, and for restaurants, in particular, that number is growing.

Article
What Is Predictive Merchandising?
BY business.com editorial staff

Learn the basics about predictive merchandising and what small businesses need to know.

Article
How to Foster Employee Retention in the Restaurant Industry
BY business.com editorial staff

Workers come and go often. Learn how to keep your best employees

Article
Need Help From Your Creditors? Ask for It
BY Dr. Cindy McGovern

If you need some help paying off your creditors, don't be afraid to ask them for assistance.

Article
18 Places to Find Talented Freelancers
BY Scott Gerber

These 18 entrepreneurs delve into where online freelance talent is most readily found.

Article
3 Email Security Risks That Endanger Your Business
BY Sam Bocetta

Businesses that don't ensure their emails are secure are giving cybercriminals an opening into their network.

Article
How to Establish Customer Trust
BY Chris Porteous

Getting customers to trust you is needed in order to secure repeat business.

Article
Showing Employee Appreciation During Extreme Circumstances
BY Andrew Martins

The novel coronavirus and resulting lockdown has been stressful for everyone, so it's important to show your employees how thankful you are for their hard work and sacrifice.

Article
7 Strategies to Motivate Your Remote Team
BY Jason McCann

In order to get the. most out of employees who are working from home, it is critical to keep them motivated and engaged.

Article
5 Tips for Growing Your New YouTube Channel
BY Syed Balkhi

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...