Leading by Bad Example: Famous Leaders You Want to be Nothing LikeBY Business.com Editorial StaffSome people lead by example — bad example.
How to Use Facebook Groups to Market Your BusinessBY Jared AtchisonIf you're one of the two billion people on Facebook, it's likely you're part of at least a few groups relevant to your interests. Facebook groups are a great way for businesses to reach and interact with their target audience in a fun, more connected way. They offer exclusivity and a sense of community that's difficult to foster on a brand's website or regular social media channels.
How to Drive Quality Traffic to Your WebsiteBY Matt BigachWhile getting your business's website up and running is a great start, there is still a lot of work to be done. This isn’t Field of Dream. “If you build it, they will come" doesn't apply to the internet. It's up to you to find ways to attract visitors to your site.
Confessions of an Entrepreneur: How a Passion for Work Defines One Healthcare AppBY Dawn KuczwaraWith 15 years of experience in the medical industry, Jillian Bridgette Cohen wanted to build a wellness platform that would be available to clients anywhere, at any time.
Do You Understand the Fine Print of Your Loan Agreement?BY Siri HedreenMake a bad investment? You're only going to lose the money you put down. Sign a shoddy loan agreement? You may end up in bottomless debt.
You Can’t Fix Culture by Cleaning HouseBY Robert LogemannIn times of change and difficulty, leaders need to pay more attention to their workforce, not less. Employee satisfaction can have a significant impact on company's performance, especially during difficult times.
How to Optimize Customer Surveys for the Best ResultsBY Chris ChristoffWhen you're running a business, the most crucial aspect to pay attention to is your customer base, or your audience. After all, they are the ones who are keeping your business afloat, by purchasing your product and spreading the word about your business to their friends and acquaintances.
Slaying Bureaucracy in Your Small BusinessBY Kurt RathmannWhen we think about why small businesses fail, we often speculate about a handful of reasons: mismanagement, poor sales, crippling debt. But at the root of business failure is one common element: Administrative minutiae can choke a small business owner's passion.
How Businesses Are Marketing Green InnovationBY David TrounceTake a quick look at the business world today, whether brick-and-mortar stores or online, and you will quickly see a wide divergence in the amount of energy being poured into sustainable business initiatives.
