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3 Ways Small Businesses Can Use Data Insights for Growth
BY Chris Wilson

Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.

Article
Achieving the Ideal Franchisor-Franchisee Relationship
BY Don Daszkowski

The franchisor-franchisee relationship is unique and takes effort from both sides. Here's what both parties can do to forge a successful partnership.

Article
What Crises Can Teach Us About Leading Beyond Borders
BY Kevin Xu

Emergencies like the COVID-19 pandemic have a way of highlighting our strengths and weaknesses as leaders. Here are six lessons in crisis management for global companies.

Article
4 Tips for Improving CRO with Content Marketing
BY Chris Christoff

Conversion rate optimization, or CRO, is vital for growing your business. Learn how to use your content marketing strategy to improve your conversions.

Article
1099 vs. W-2: Which Type of Employee Should You Hire?
BY Dock David Treece

There are pros and cons to hiring both W-2 full-time employees and 1099 contractors. It is important to know what those are before you decide which way to go.

Article
GDPR: Email Marketing in the Age of Digital Privacy
BY Adam Uzialko

Email marketing is becoming more complicated in the age of digital privacy laws like GDPR and CCPA. Here's what you can and can't do in your email marketing campaigns.

Article
Automation Doesn't Mean Losing Personalization
BY Clate Mask

One of the great challenges of automated systems is losing some interaction with your leads and customers. But automation, done correctly, doesn't mean losing a personalized touch with customers.

Article
4 Steps to Establish a Crisis-Resistant Company Culture
BY Lisa Raja

We've seen how crisis can strike at any time. The only way for a business to weather storm after storm is to build a company culture built on strong values.

Article
5 Ways to Prepare Your Company for the Future of Remote Work
BY Antonio Barraza

As companies look to an increasingly remote future, they must make changes to prepare their teams.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
BY Edward Page

Both SMS marketing and mobile marketing are critical to your overall marketing strategy. Learn how and when to use each form.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
BY Kiely Kuligowski

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Article
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
BY Thomas Griffin

Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.

Article
A Customer Complains: How to Respond on a LARK
BY Nick Bogacz

With shutdowns, limited openings, mask rules and more, the pandemic isn't consumer-friendly. Customer complaints are on the rise, but there's a system for dealing with a tough customer: LARK.

Article
11 Surprising and Helpful Statistics About Social Media Marketing
BY Katherine Hunter-Blyden

Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.

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Embracing the Future of Remote Work
BY Brian Wallace

The transition to remote work was abrupt, but some changes made during this time will be permanent.

Article
Your Guide to Writing the Best Email Subject Line
BY Skye Schooley

Follow these steps to write email subject lines that appeal to your customers.

Article
How to Create Great Business Testimonial Marketing Videos
BY Greg Ball

Do your marketing videos need to be made professionally?

Article
4 Tips to Ensure Remote Workforce Productivity
BY Greg Hanover

Many business owners have faced uncertainties and challenges around remote workforce management, engagement, and productivity. How do you captivate a remote workforce?

Article
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How KeyBank Adapted and Evolved During COVID-19
BY Nicole Fallon

The COVID-19 pandemic disrupted KeyBank like every other business, but how the company pivoted allowed it to become more productive than ever.

Article
Blogging to Build Customers: 4 Ways in Which Starting a Blog Can Win Customers
BY Daglar Cizmeci

Blogging is one of the most effective and least intrusive ways of engaging with customers, building trust, and driving organic traffic. But where and how do you start?