Translating data into business strategies is not an exact science, but there are a few ways to leverage this information and spur effective business practices.
The franchisor-franchisee relationship is unique and takes effort from both sides. Here's what both parties can do to forge a successful partnership.
Emergencies like the COVID-19 pandemic have a way of highlighting our strengths and weaknesses as leaders. Here are six lessons in crisis management for global companies.
Conversion rate optimization, or CRO, is vital for growing your business. Learn how to use your content marketing strategy to improve your conversions.
There are pros and cons to hiring both W-2 full-time employees and 1099 contractors. It is important to know what those are before you decide which way to go.
Email marketing is becoming more complicated in the age of digital privacy laws like GDPR and CCPA. Here's what you can and can't do in your email marketing campaigns.
One of the great challenges of automated systems is losing some interaction with your leads and customers. But automation, done correctly, doesn't mean losing a personalized touch with customers.
We've seen how crisis can strike at any time. The only way for a business to weather storm after storm is to build a company culture built on strong values.
As companies look to an increasingly remote future, they must make changes to prepare their teams.
Both SMS marketing and mobile marketing are critical to your overall marketing strategy. Learn how and when to use each form.
Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.
Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.
With shutdowns, limited openings, mask rules and more, the pandemic isn't consumer-friendly. Customer complaints are on the rise, but there's a system for dealing with a tough customer: LARK.
Social media changes how people interact with brands. Here are some key statistics on trends in social media and how you can take advantage of them.
The transition to remote work was abrupt, but some changes made during this time will be permanent.
Follow these steps to write email subject lines that appeal to your customers.
Do your marketing videos need to be made professionally?
Many business owners have faced uncertainties and challenges around remote workforce management, engagement, and productivity. How do you captivate a remote workforce?
The COVID-19 pandemic disrupted KeyBank like every other business, but how the company pivoted allowed it to become more productive than ever.
Blogging is one of the most effective and least intrusive ways of engaging with customers, building trust, and driving organic traffic. But where and how do you start?