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How to Use Technology for Direct Mail Marketing

by Debbi Gourley

In the competitive digital market, businesses take help of both, offline and online marketing to influence purchase intention.

How to Measure Your Brand Awareness Online

BY Syed Balkhi

When consumers have so many options to choose from, all just a click away on the internet, it's crucial that consumers are aware of your business and what you have to offer. If your brand is at the top of their mind, they'll choose you over the competition every time. This is why it's important to fully understand and measure your brand awareness online.

8 Ways to Build Customer Personas

BY Tabitha Naylor

One of the most important components of any marketing plan or strategy is knowing your audience. Any message, content asset, or marketing material needs to provide value to a specific audience to compel them to make a desirable action, whether it's to subscribe to your blog or YouTube channel, follow you on social media, sign up for your newsletter, or, of course, become a customer.

How Paternity Leave Can Narrow the Gender Pay Gap

BY Siri Hedreen

The "motherhood penalty" may be inevitable, but fathers can share some of the burden.

The 4 Entrepreneur Personality Types

BY Michelle Arbeau

Entrepreneurs are probably the most misunderstood type of person in business.

3 Leadership Podcasts You Should Be Listening To

BY Angela Koch

Every day, more than 150 million people commute from their homes to their offices. Each day, on average, those people spend around 26.9 minutes going to and fro, in what I like to call the "in-between."

The 12 Best Amazon Prime Day Deals for Small Businesses

BY Bennett Conlin

Take advantage of Prime Day with these 12 deals.

How to Be an Inspirational Leader

BY Gabriel Fairman

To be an inspirational leader, you first need to remove the theoretical framework of what it means to lead or to inspire from your brain. That's the first step. The second step is to start building your own definition.

First 5 Steps to Secure Your New Website

BY Sam Bocetta

Launching a new website is an exciting project filled with important steps and decisions. As you get close to the end of the process, it can be tempting to push ahead and open the site to public access, leaving some tasks to worry about later.