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With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.
The pandemic has led to an escalating debt crisis, with businesses facing mountains of late or unpaid invoices. You need to be tactful in how you collect late customer payments, however.
KeyBank's Q4 Economic Outlook Report explores the prospect of economic recovery in 2021 and how the pandemic will influence consumer spending, business performance, and global growth.
As businesses adapt to the new normal, recruiting safely and effectively to expand and grow is essential.
With COVID-19 and lockdowns showing signs of turning the corner, here is a holistic list of business and technology solutions to help businesses find the path forward.
Entering the market with a new product is not easy. However, it's still worth attempting regardless of challenging market conditions. This guide can help you navigate this process more easily.
The Paycheck Protection Program has been revamped and funded under the $900 billion coronavirus stimulus bill that President Trump signed on Dec. 27.
As consumers, we want to be recognized and catered to, and we can always use more convenience and positive experiences – especially during a time when there's more uncertainty than usual.
Tech trends that can benefit small businesses include further adoption of big tech and AI, new HR-related technology, digital healthcare, and small business cybersecurity.
Learn how to cut expenses on customer support without compromising on its quality.
Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth, resilience and profitability.
The second round of COVID-19 stimulus includes long-awaited support for both individuals and small businesses.
Deemed an essential service early in the pandemic, Fresh n' Lean adapted by increasing its already-stringent quality control and employee safety.
Learn how the owners of this sushi restaurant flipped their business model upside down and implemented new technology to increase sales during the pandemic.
In our interview with Pastene president Mark Tosi, learn about the changes that this small Italian foods business made during the pandemic that allowed it to experience record growth.
Despite the economic difficulties brought on by COVID-19, some small businesses thrived in 2020. Here's what it took for them to be successful.
The overnight success of Innersloth's Among Us game quickly extended to its business partners, spurring growth for its merchandiser, Dual Wield Studio.
Thanks to its outreach efforts and ability to pivot quickly, online subscription box marketplace Cratejoy has seen demand surge during the pandemic.
SaaS trends shaped by the pandemic in 2021 include rising market demand, increasing opportunity for vertical SaaS solutions, and emerging operational challenges for SaaS companies.
How can small business owners and their employees best persevere through these unprecedented times? One potential answer: open enrollment.
This holiday season, shopping will look different. Now is the time for business owners to ensure they are prepared to accommodate the new normal.
Postponing the annual planning process until the pandemic ends could mean the end of your business. It's harder to plan during a pandemic, but it's more important than ever.
Zoom is our choice as the best technology product in 2020.
These are the essential tools we chose as the best of the best for small businesses in 2020.
As most countries struggle with the resurgence of COVID-19, organizations are trying their best to keep employees motivated and engaged.
Creating positive workplace health and safety outcomes requires a cultural shift that businesses can promote with the right steps and approach.
Creating a business budget for the new year is challenging when it's not clear when the pandemic will end. Here's how to budget for an uncertain 2021.
One successful entrepreneur reflects on the lessons she has gleaned during the COVID-19 pandemic.
Employee engagement in a remote setting is dramatically different from how it might look in a traditional office environment. Once you manage to rethink your approach, the benefits can be immense.