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Get expert advice, best practices, and effective solutions to attracting, managing, and growing your customer base. Check out our resources or ask an expert.

Latest: Advice, Tips and Resources

Article
How to Keep Your Online Store's Rewards Program Secure
By Rafael Lourenco | August 15, 2019

Loyalty programs are such a tempting target for fraudsters and steps merchants can take to protect their rewards program.

Article
How To Build A Customer-Centric Culture For Your Small Business
By Jared Atchison | August 15, 2019

Building a customer-centric culture helps your business apart from the competition

Article
Language Barriers Are Limiting Your E-commerce Customer Base
By Sean Hopwood | August 12, 2019

The language barrier could be holding back your e-commerce business.

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Article
Build a Brand That Attracts Gen Z and Millennial Customers
By Erin Shea | August 12, 2019

Check out these four tips for micro-business owners to connect with Gen Z and millennials.

Article
5 Ways to Build Customers' Trust
By Bill Brunelle | August 06, 2019

To be successful, small businesses have to create a sense of trust with their customers.

Article
Small Business Marketing on a Budget
By Rolando Herrera | July 31, 2019

There are a number of ways small businesses can market themselves for little cost

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Article
How to Make Lasting Customer Relationships
By Karolina Hobson | July 17, 2019

Technology has made it harder than ever to create customer relationships that stick.

Article
How to Measure Your Brand Awareness Online
By Syed Balkhi | July 16, 2019

The more consumers are aware of your brand, the likelier you are to gain their business.

Article
8 Ways to Build Customer Personas
By Tabitha Naylor | July 16, 2019

Developing accurate customer personas is key to your company's success.

Article
Experiential Marketing Is the Future of Customer Engagement
By Meggie Nahatakyan | July 12, 2019

Experiential marketing can help build the future of your business.

Article
How to Use Conversational Interfaces to Build Websites of the Future
By Moazzam Kamran | July 12, 2019

A conversational interface can help you build traffic.

Article
How to Create an Email Drip Campaign for Increased Engagement
By Thomas Griffin | July 08, 2019

If you've never used a drip campaign, here's a step-by-step guide to creating one.

Article
How to Provide an Honest and Ethical User Experience
By Tony Sherba | July 05, 2019

Giving users an unethical experience can do long-term harm to your business.

Article
How to Improve Word-of-Mouth Marketing for Your Small Business
By Chris Christoff | June 28, 2019

Nearly 72% of consumers use this method to learn about new products and services.

Article
Facebook for Business: 25 Tips and Tricks to Supercharge Your Business
By Martin Ochwat | June 27, 2019

Master social media and reap the rewards for your business.

Article
How to Optimize Customer Surveys for the Best Results
By Chris Christoff | June 24, 2019

Here are four ways you can create better customer surveys.

Article
How to Use Partnerships to Improve Your Brand's Image
By Colin Darretta | June 11, 2019

A marketing partnership, whether with another small business can unlock audiences.

Article
5 Storytelling Tips for B2B Content Marketers
By Albizu Garcia | May 31, 2019

If you're a B2B business, don't discount storytelling in your marketing efforts.

Article
6 Mistakes Dropshippers Make When Starting Out
By Chris Porteous | May 26, 2019

Your e-commerce store is only as good as its shipping.

Article
Sustainability Is Changing How We Do Business ... For the Better
By Melissa Zehner | May 23, 2019

Whether your business is big or small, it's easier than ever to make a positive impact.

Article
How to Write an Effective Cold Email
By Rahul Varshneya | May 21, 2019

You wouldn't think so, but cold emails drive the most sales.

Article
5 Ways Small Business Retailers Can Win Social Media
By Shawn Pillar | May 13, 2019

Improve your social media by focusing on engagement.

Article
Stop Gambling on Sales: 3 Poker Lessons Help You Win Big
By Greg McBeth | May 09, 2019

Win more sales for your small business using these three poker strategies.

Article
10 Social Media Networks to Use for Personal Branding
By Nora Leary | April 29, 2019

Facebook, Twitter and LinkedIn are just the tip of the social media world.

Article
Doing Business with America's Top Trade Partners? The Holidays You Need to Know
By Lori Fairbanks | April 16, 2019

International holidays present challenges and opportunities for sellers.

Article
4 Reasons Why You Should Use Paid Social Ads
By Josh Sample | April 02, 2019

If you're launching a business or service, you really should invest in ads.

Article
Hosting Your First Webinar? 3 Tips for Success
By Syed Balkhi | February 12, 2019

More than 60% of B2B marketers use webinars to educate their audience.

Article
Building Customer Engagement: 15 Approaches Worth Trying
By Scott Gerber | February 05, 2019

Here are some ways you can encourage people to engage with your business

Article
9 Tips for Building a Customer-Driven Company in 2019
By Megan Totka | January 31, 2019

The world is evolving quickly, and customers are now in control.