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Offering an online contest can deliver ROI for your SMB in multiple ways.
With more competition than ever before, it's difficult for restaurant owners to find new customers. It's much better and cheaper to have repeat customers, and to do that, you need to stay connected...
With rising advertising costs and increased competition among companies that are bidding for media placement, organic marketing is the secret ingredient that will need to become a core component in...
Get the most out of this marketing approach with tips from those who've used it.
Learn how your business can support a social cause that you and your audience care about.
Don't spend hours building customer surveys that no one cares about. Here’s what you’re doing wrong.
To understand who your target customer is and what they want, you must be your customer.
Loyalty programs are such a tempting target for fraudsters and steps merchants can take to protect their rewards program.
Building a customer-centric culture helps your business apart from the competition
The language barrier could be holding back your e-commerce business.
Check out these four tips for micro-business owners to connect with Gen Z and millennials.
To be successful, small businesses have to create a sense of trust with their customers.
There are a number of ways small businesses can market themselves for little cost
Technology has made it harder than ever to create customer relationships that stick.
The more consumers are aware of your brand, the likelier you are to gain their business.
Developing accurate customer personas is key to your company's success.
Experiential marketing can help build the future of your business.
A conversational interface can help you build traffic.
If you've never used a drip campaign, here's a step-by-step guide to creating one.
Giving users an unethical experience can do long-term harm to your business.
Nearly 72% of consumers use this method to learn about new products and services.
Master social media and reap the rewards for your business.
Here are four ways you can create better customer surveys.
A marketing partnership, whether with another small business can unlock audiences.
If you're a B2B business, don't discount storytelling in your marketing efforts.
Your e-commerce store is only as good as its shipping.
Whether your business is big or small, it's easier than ever to make a positive impact.
You wouldn't think so, but cold emails drive the most sales.
Improve your social media by focusing on engagement.
Win more sales for your small business using these three poker strategies.