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To understand who your target customer is and what they want, you must be your customer.
Loyalty programs are such a tempting target for fraudsters and steps merchants can take to protect their rewards program.
Building a customer-centric culture helps your business apart from the competition
The language barrier could be holding back your e-commerce business.
Check out these four tips for micro-business owners to connect with Gen Z and millennials.
To be successful, small businesses have to create a sense of trust with their customers.
There are a number of ways small businesses can market themselves for little cost
Technology has made it harder than ever to create customer relationships that stick.
The more consumers are aware of your brand, the likelier you are to gain their business.
Developing accurate customer personas is key to your company's success.
Experiential marketing can help build the future of your business.
A conversational interface can help you build traffic.
If you've never used a drip campaign, here's a step-by-step guide to creating one.
Giving users an unethical experience can do long-term harm to your business.
Nearly 72% of consumers use this method to learn about new products and services.
Master social media and reap the rewards for your business.
Here are four ways you can create better customer surveys.
A marketing partnership, whether with another small business can unlock audiences.
If you're a B2B business, don't discount storytelling in your marketing efforts.
Your e-commerce store is only as good as its shipping.
Whether your business is big or small, it's easier than ever to make a positive impact.
You wouldn't think so, but cold emails drive the most sales.
Improve your social media by focusing on engagement.
Win more sales for your small business using these three poker strategies.
Facebook, Twitter and LinkedIn are just the tip of the social media world.
International holidays present challenges and opportunities for sellers.
If you're launching a business or service, you really should invest in ads.
More than 60% of B2B marketers use webinars to educate their audience.
Here are some ways you can encourage people to engage with your business