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Customers

Get expert advice, best practices, and effective solutions to attracting, managing, and growing your customer base. Check out our resources or ask an expert.

Latest: Advice, Tips and Resources

Article
10 Customer Service Books Every Business Owner Should Read
By Tony Campbell | November 23, 2015

No matter how great you think your business's customer service is, it can always get better. Learn what leading industry experts recommend.

Article
Hooked on a Feeling: Why Customer Emotions Matter for Your Brand
By Becky Wu, Ph.D. Senior Executive Vice President | November 02, 2015

Customers want to feel a connection between what they buy and how they envision their lives. Here's how to tap into that need.

Article
5 Psychological Reasons Customers Say No To You
By Niraj Ranjan | October 29, 2015

Psychology and marketing go hand in hand. Marketers can benefit from the vast amount of surveys and research that psychologists have done.

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Stephens Law Firm, PLLC
At Stephens Law Firm, PLLC, Jason Stephens has been fighting for injury victims in Fort Worth, TX since 1997.
Advice
What is the best way to approach editors?
By Jack Kemper | 4 Answers | Last Activity on October 04, 2015

I want to start a PR campaign but am not sure how to best approach editors. I have put together a list of several publications I would like to get into. Are most editors responsive to cold emails...

Article
13 Ways to Develop Your Company’s Help Desk Best Practices
By Ron Avignone | September 28, 2015

Here are some help desk best practices that can be used when evaluating what your company is doing as well as what you should be doing.

Article
Leveraging The Power and Benefits of Social CRM
By Anthony Carranza | September 04, 2015

How to Maximize Your Brand and Efforts With Social Media Customers

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Borghese Legal, Ltd.
The firm provides legal services in trademark, copyright, business transactions, internet law, entertainment law, and corporate law.
Advice
When starting with press, is it best to start local?
By Deana Andriolo | 17 Answers | Last Activity on August 31, 2015

I am thinking through a PR strategy. I have identified various publications that I would like to get into. Some of them are long shots. Would they be more interested in covering my business if I...

Article
6 Signs A Customer Is Not Worth It
By Niraj Ranjan | July 31, 2015

Just because a customer is paying doesn't mean they're good for your business. Watch for these signs.

Article
Like PB&J: Customer Service as a Marketing Strategy
By Greg Shuey | March 26, 2015

Customer service is the new marketing. As seen with Amazon and Zappos, providing ultimate satisfaction to your customers sells itself.

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Logic Integration Inc
Audio and video company designing and installing easy-to-use, reliable systems. Specializes in Crestron Systems
Advice
How do I get help with marketing when I can't afford to pay someone?
By Nicole Martin | 30 Answers | Last Activity on March 02, 2015

I just opened a yoga studio and I can't afford to pay someone to go business to business to leave materials. I currently own, operate and teach at the studio and I work another job. I have little to...

Advice
Are services like PR Newswire a worthwhile investment for a book launch, or am I better off making contacts the old fashioned way?
By Jessica Federman | 13 Answers | Last Activity on March 02, 2015

A client is launching a book this fall and wants to consider the use of a distribution service like PR Newswire. While he has no issue of the cost, I'm wondering if this is a worthwhile investment...

Advice
Is there a way to get a press release to all media in a local area without paying a lot of money for something like PRWeb?
By Luke Gedeon | 17 Answers | Last Activity on February 05, 2015
Article
Why Efficient Customer Service is Better Than Friendly
By Megan Ritter | January 21, 2015

You can't make everyone happy, that's the sad truth. Efficiency is the name of the game. Is your customer service streamlined and optimized

Advice
Getting Speaking Gigs. Where to start/look?
By Samuel Seeto | 7 Answers | Last Activity on January 10, 2015

I'm in Sydney. I am looking to speak at events or similar to educate/help business owners. Any advice? Or is there a website that bridges event hosts and speakers seeking events to speak...

Advice
What can I do to help grow our small software company?
By William Thompson | 12 Answers | Last Activity on December 24, 2014

What are the best tips you have for expanding and growing our company (that makes network and file monitoring software)? We are small but established, and really hope to grow at a faster pace. Would...

Article
Marketing Fail: 5 Customers That Want to Destroy Your Business
By Andrew McDermott | December 16, 2014

How do you attract loyal customers who are a pleasure to do business with, while repelling customers that want to destroy your business?

Advice
Is Twitter a viable source for contacting journalists?
By Zoe Brown | 20 Answers | Last Activity on September 17, 2014

I want to get the word out about my new gallery but aren't sure how to start making media connections. Is Twitter a viable source for contacting journalists?

Advice
What are the best ways to get people remember you and your company?
By Stein Elling Wirum | 21 Answers | Last Activity on August 05, 2014

Making an impression plays an important role not only to entrepreneurs but also to ordinary people. If you want to be remembered, you must be sure that it is for the better, so it won?t affect you...

Advice
What is the best way to get a celebrity endorsement?
By Kimberly Rosadiuk | 12 Answers | Last Activity on July 27, 2014

I am launching a new business online and know it would be extremely helpful to have a celebrity love the idea and endorse it. What would be the best way to approach them? What would be the best...

Advice
What are innovative ways to create awareness about an initiative using traditional and nontraditional media on a small budget?
By Charles Campbell | 16 Answers | Last Activity on July 02, 2014

AHEC has a US Patent for a new type of large-scale Hydro Power Plant. A Dam placed in 70 Story Buildings downtown in Major Metropolitican Cities. I need a good way to spread the word on a limited...

Advice
What is the best way to reach out to blogs/online publications for PR?
By S. Thomas Warden | 16 Answers | Last Activity on June 06, 2014

I eventually want to hire a PR firm to get press in larger, national publications (Wall Street Journal, for example), but for now I want to start building my online presence on sites such as Tech...

Advice
How much of a budget should be allocated for promoting a restaurant and bar?
By Can Karanis | 7 Answers | Last Activity on February 25, 2014

Any expertise in restaurant/bar PR/marketing/advertisement? Also should the internal managers be handling this task, or is it more sensible to outsource it to outside professionals? Any experiences...

Article
Is Text Messaging a Successful Customer Engagement Tool?
By Scott Gerber | January 03, 2014

Text messaging is clearly efficient for entrepreneurs. But does using it to connect with your customers cross lines? Find out from...