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Latest: Advice, Tips and Resources

Data-Driven Marketing: Decision Making Through Surveys
By Christopher Jan Benitez | April 18, 2016

Read on to find out how to harness the power of surveys and learn about important tools you could use to improve your conversion.

Reality Check: Here Are 5 Signs Your Customer Service is Broken
By Christine James | March 25, 2016

Businesses sell products or services to customers.

3 Ways Technology is Improving Customer Service in the Auto Industry
By Blair Nicole | March 10, 2016

Technology is changing the way consumers interact with their auto service providers.

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Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Sarah Pike | March 09, 2016

A recent Software Advice survey found that 97 percent of patients get frustrated with lengthy waits.

Baked to Perfection: The Secret Recipe for a Successful Customer Loyalty Programs
By Megan Totka | January 26, 2016

Research shows it costs businesses an average of five times more to acquire a new customer than to market to an existing one.

The Evolution of Online Customer Service: Where We Are Now?
By Tamar Weinberg | December 15, 2015

Plus, The Tools You Need to Get Up to Speed

The Perks of Being Loyal: How to Build a Customer Loyalty Program That Works
By Lucinda Watrous | December 15, 2015

Want to launch a customer loyalty program for your business? Read this first.

Relationships Matter: Seeing Customers as Shareholders and Ambassadors
By Oscar Jofre | December 10, 2015

By spending money with you, customers become investors. Here's why customers are your best shareholders and your biggest advocates.

Customer Service Crimes: This Is Why Your Business Is Failing
By Niraj Ranjan | November 24, 2015

89% of customers defect to competition after experiencing poor customer service. Read what businesses should never do to customers.

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10 Customer Service Books Every Business Owner Should Read
By Tony Campbell | November 23, 2015

No matter how great you think your business's customer service is, it can always get better. Learn what leading industry experts recommend.

Hooked on a Feeling: Why Customer Emotions Matter for Your Brand
By Becky Wu, Ph.D. Senior Executive Vice President | November 02, 2015

Customers want to feel a connection between what they buy and how they envision their lives. Here's how to tap into that need.

5 Psychological Reasons Customers Say No To You
By Niraj Ranjan | October 29, 2015

Psychology and marketing go hand in hand. Marketers can benefit from the vast amount of surveys and research that psychologists have done.

13 Ways to Develop Your Company’s Help Desk Best Practices
By Ron Avignone | September 28, 2015

Here are some help desk best practices that can be used when evaluating what your company is doing as well as what you should be doing.

Leveraging The Power and Benefits of Social CRM
By Anthony Carranza | September 04, 2015

How to Maximize Your Brand and Efforts With Social Media Customers

6 Signs A Customer Is Not Worth It
By Niraj Ranjan | July 31, 2015

Just because a customer is paying doesn't mean they're good for your business. Watch for these signs.

Like PB&J: Customer Service as a Marketing Strategy
By Greg Shuey | March 26, 2015

Customer service is the new marketing. As seen with Amazon and Zappos, providing ultimate satisfaction to your customers sells itself.

Why Efficient Customer Service is Better Than Friendly
By Megan Ritter | January 21, 2015

You can't make everyone happy, that's the sad truth. Efficiency is the name of the game. Is your customer service streamlined and optimized

Marketing Fail: 5 Customers That Want to Destroy Your Business
By Andrew McDermott | December 16, 2014

How do you attract loyal customers who are a pleasure to do business with, while repelling customers that want to destroy your business?