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Customers

Get expert advice, best practices, and effective solutions to attracting, managing, and growing your customer base. Check out our resources or ask an expert.

Latest: Advice, Tips and Resources

Article
Hooked on a Feeling: Why Customer Emotions Matter for Your Brand
By Becky Wu, Ph.D. Senior Executive Vice President | November 02, 2015

Customers want to feel a connection between what they buy and how they envision their lives. Here's how to tap into that need.

Article
5 Psychological Reasons Customers Say No To You
By Niraj Ranjan | October 29, 2015

Psychology and marketing go hand in hand. Marketers can benefit from the vast amount of surveys and research that psychologists have done.

Article
13 Ways to Develop Your Company’s Help Desk Best Practices
By Ron Avignone | September 28, 2015

Here are some help desk best practices that can be used when evaluating what your company is doing as well as what you should be doing.

Article
Leveraging The Power and Benefits of Social CRM
By Anthony Carranza | September 04, 2015

How to Maximize Your Brand and Efforts With Social Media Customers

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Article
6 Signs A Customer Is Not Worth It
By Niraj Ranjan | July 31, 2015

Just because a customer is paying doesn't mean they're good for your business. Watch for these signs.

Article
Like PB&J: Customer Service as a Marketing Strategy
By Greg Shuey | March 26, 2015

Customer service is the new marketing. As seen with Amazon and Zappos, providing ultimate satisfaction to your customers sells itself.

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Article
Why Efficient Customer Service is Better Than Friendly
By Megan Ritter | January 21, 2015

You can't make everyone happy, that's the sad truth. Efficiency is the name of the game. Is your customer service streamlined and optimized

Article
Marketing Fail: 5 Customers That Want to Destroy Your Business
By Andrew McDermott | December 16, 2014

How do you attract loyal customers who are a pleasure to do business with, while repelling customers that want to destroy your business?

Article
Is Text Messaging a Successful Customer Engagement Tool?
By Scott Gerber | January 03, 2014

Text messaging is clearly efficient for entrepreneurs. But does using it to connect with your customers cross lines? Find out from...