Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.

Customers

Get expert advice, best practices, and effective solutions to attracting, managing, and growing your customer base. Check out our resources or ask an expert.

Latest: Advice, Tips and Resources

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | July 23, 2020

Want more people to read your emails? Here is how to engage your subscribers more efficiently and boost email marketing ROI.

Article
How to Take Control Over Your Customer Churn Rate
By Thomas Griffin | July 22, 2020

Do you have a hard time keeping customers interested after their initial purchase? If so, you may need help getting a handle on your churn rate.

Article
3 Ways Local Businesses Can Keep Their Audience Interested
By Jacob Maslow | July 17, 2020

Today, it is more important than ever for businesses to find ways to keep their audiences interested. Here are a few actionable tips.

Sponsored Advertisement
Towbook
Towing software that's web-based and accessible from any computer or mobile phone. Manage Tickets, Impounds, Billing, online account access, etc.
Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | July 17, 2020

Is outsourcing customer service right for your business? Before you outsource your customer service to a call center, understand the pros and cons.

Article
Why Diversity Marketing Is Good Business
By Kiely Kuligowski | July 17, 2020

Are you missing out on business because your marketing strategy isn't diverse enough?

Article
Conflict Resolution Tips for Handling Difficult Customers During COVID-19
By Skye Schooley | July 16, 2020

Learn the best ways to handle customers who refuse to follow health and safety policies.

Sponsored Advertisement
Air Compressors Direct
Air Compressors Direct specializes in wide selection of top brand name Air Compressors including Electric, Portable, Rotary Screw, Single & Two Stage.
Article
How to Describe Your Business
By business.com editorial staff | July 14, 2020

Find out how you can boil down your business to a few keywords.

Article
Everything You Need to Know About Email Marketing
By Mona Bushnell | July 14, 2020

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Article
10 Ways to Measure Customer Satisfaction
By Derek Gallimore | July 13, 2020

Companies lose billions annually to bad customer service, so focusing on customer satisfaction is a great way to go. But how do you determine and measure their satisfaction?

Sponsored Advertisement
EZ Oklahoma Bankruptcy
Tulsa, OK bankruptcy attorneys. We serve all of Green Country, OK from our easy-access MidTown Tulsa location. Get a free consultation today.
Article
8 Actionable Takeaways for Small Businesses to Implement After Crisis
By Rotem Gal | July 13, 2020

As the world starts to go back to normal, businesses must adapt. Here are eight actionable steps every company needs to cross off their checklist once they are back in business.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | July 10, 2020

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are four tips to help you avoid that problem.

Advice
What's the best press release distribution tool?
By Mary-Alice Miller | 10 Answers | Last Activity on July 08, 2020

Has anyone used PR Web, PR Newswire or a similar press release distribution site? Do you think they are worth the money? If so, which one do you recommend? Thanks.

Article
3 Ways to Improve Your Livestreaming Strategy
By Chris Christoff | July 07, 2020

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Article
10 Ways to Adapt Your Marketing Plan During the Pandemic
By Skye Schooley | July 07, 2020

Use these 10 strategies to modify your marketing plan and improve your efforts to reach your consumers during the coronavirus outbreak.

Article
3 Reasons Why You Should Provide Curated Content to Your Audience
By Jared Atchison | July 06, 2020

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.

Article
Beyond the Like: Learn the Growth Strategy Used by Facebook
By business.com editorial staff | July 06, 2020

Meenal Balar helped grow Facebook to 1 billion users. Learn her user acquisition strategy and how to apply it to your business.

Article
4 Ways to Increase Your Brand's Social Media Engagement
By Chris Christoff | July 03, 2020

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

Article
UX and Conversion Rate Optimization: What You Need to Know
By Syed Balkhi | July 02, 2020

UX and conversion rate optimization are two critical aspects of your business. Learn how to improve these elements on your website and how they tie together to form an unmatched customer experience.

Article
Features of Call Center Systems
By business.com editorial staff | July 01, 2020

Call center systems can help you improve your customer service and sales calls. Here's what they can do.

Article
How to Build Brand Loyalty
By business.com editorial staff | June 30, 2020

Cut through the clutter of options and gain the trust of loyal customers.

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | June 26, 2020

You can't effectively market your products until you know who is likely to need them. Take these steps to pinpoint your ideal clients.

Article
Why and How You Should Create Wellness Content During COVID-19
By Jared Atchison | June 26, 2020

As a business, you should be offering wellness content to your employees and customers during a public health crisis. Here are some ways it can help your brand and some methods to deliver it.

Article
10 Clever Ways to Reduce Customer Service Wait Times
By Christine James | June 26, 2020

Good customer service can ensure loyal customers, and a crucial part of that is getting to each customer's concerns quickly.

Category
The Best Live Chat Software of 2020
By Andrew Martins | June 22, 2020

Looking for affordable and feature-rich live chat support software? See our reviews for live chat software for your small or medium business.

Article
Ad Tech vs. Marketing Tech: Understanding the Difference
By business.com editorial staff | June 15, 2020

Has your company invested in the right platforms to engage your customers?

Article
Ready to Reopen Your Retail Locations? Try These 4 Tips
By Bobby Marhamat | June 12, 2020

If you own or manage a retail business, keep these tips in mind as you reopen to the public.

Article
How Will In-Person Sales Meetings Evolve After COVID-19?
By Neel Lukka | June 12, 2020

How will the sales landscape change after the pandemic subsides? Meeting, travel and conferences will require certain virtual adaptations.

Article
Improve Your Customer Retention with Social Media
By business.com editorial staff | June 12, 2020

You should be building a relationship, trust and loyalty with your social media followers.

Article
Why Subscribers Mark You as Spam, and How You Can Prevent It
By Liviu Tanase | June 11, 2020

When subscribers mark you as spam, fewer of your emails reach people's inboxes. Here is how to avoid the spam folder so your campaigns can be seen.

Article
Digital Receipts: Why Retailers Are Embracing Them
By business.com editorial staff | June 11, 2020

Empower your digital marketing program with data through a digital receipt.