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Latest: Advice, Tips and Resources

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | June 26, 2020

You can't effectively market your products until you know who is likely to need them. Take these steps to pinpoint your ideal clients.

Article
Why and How You Should Create Wellness Content During COVID-19
By Jared Atchison | June 26, 2020

As a business, you should be offering wellness content to your employees and customers during a public health crisis. Here are some ways it can help your brand and some methods to deliver it.

Article
10 Clever Ways to Reduce Customer Service Wait Times
By Christine James | June 26, 2020

Good customer service can ensure loyal customers, and a crucial part of that is getting to each customer's concerns quickly.

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Category
The Best Live Chat Software of 2020
By Business.com Editorial Staff | June 22, 2020

Looking for affordable and feature-rich live chat support software? See our reviews for live chat software for your small or medium business.

Article
Ad Tech vs. Marketing Tech: Understanding the Difference
By business.com editorial staff | June 15, 2020

Has your company invested in the right platforms to engage your customers?

Article
How Will In-Person Sales Meetings Evolve After COVID-19?
By Neel Lukka | June 12, 2020

How will the sales landscape change after the pandemic subsides? Meeting, travel and conferences will require certain virtual adaptations.

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Article
Improve Your Customer Retention with Social Media
By business.com editorial staff | June 12, 2020

You should be building a relationship, trust and loyalty with your social media followers.

Article
Why Subscribers Mark You as Spam, and How You Can Prevent It
By Liviu Tanase | June 11, 2020

When subscribers mark you as spam, fewer of your emails reach people's inboxes. Here is how to avoid the spam folder so your campaigns can be seen.

Article
Digital Receipts: Why Retailers Are Embracing Them
By business.com editorial staff | June 11, 2020

Empower your digital marketing program with data through a digital receipt.

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Article
Focus: The Most Important Tool for Navigating Uncertainty
By Andrew Hoag | June 10, 2020

It’s important to focus on your customers, the features required to attract and retain them, and your team during tough times.

Article
5 Simple Ways to Pinpoint Your Brand's Target Audience
By Chris Christoff | June 04, 2020

When you start a business, you need to understand your target market at a fundamental level at the very beginning.

Article
3 Powerful Tips for Successful Account Management
By business.com editorial staff | June 04, 2020

When you open an account, you begin the process of building the account. Here are some useful tips for managing the process.

Article
Are Comparison Sites Good for Your Business?
By business.com editorial staff | June 02, 2020

Comparison shopping websites are popular among consumers, but how do they impact business?

Article
How to Use Content Marketing to Boost Organic Search
By business.com editorial staff | June 02, 2020

Crafting the right content can help you reach the right audience and boost your SEO.

Article
What Is Predictive Merchandising?
By business.com editorial staff | June 01, 2020

Learn the basics about predictive merchandising and what small businesses need to know.

Article
How to Build Social Proof for Your Small Business
By Thomas Griffin | May 29, 2020

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

Article
Why and How Your Online Store Should Offer Loss Leaders
By business.com editorial staff | May 27, 2020

Here's how you can implement the loss leader strategy for your e-commerce business.

Article
4 Methods to Spice Up Your Direct Mail Marketing
By Kent Moon | May 22, 2020

Direct mail marketing can be competitive. Here are four different ways to ensure your direct mail marketing campaign stands out from the rest, helping you grow your business.

Article
What Is Direct Mail and Is It Right for Your Business?
By Kent Moon | May 14, 2020

Direct mail has significant advantages for the right business. Could it become a complementary part of your marketing strategy?

Article
4 Simple Ways to Boost Engagement With Email Marketing
By Chris Christoff | May 12, 2020

Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.

Article
9 Ways to Boost Your Customers' Content Experience
By David Trounce | May 11, 2020

Content marketing is a great strategy to increase sales and build your brand, but without a positive content experience, your content marketing strategy will fail to meet its goals.

Article
That Was Easy: How to Make Payment Effortless for Clients
By business.com editorial staff | May 08, 2020

The ideal payment processes are rooted in the preferences of your customer – not those of your staff, or even your ideal business model.

Article
How to Keep Content Fresh During COVID-19
By Boris Pfeiffer | May 07, 2020

At a time when people are largely stuck at home and most content is surrounding only one topic, businesses have to be extra creative in how they reach people.

Article
How to Retain Customers During COVID-19
By Skye Schooley | May 06, 2020

Follow these 10 customer retention strategies to keep your customers loyal to your business during the coronavirus crisis.

Article
How Small Businesses Thrive in a Big-Box Economy
By business.com editorial staff | April 30, 2020

By creating a fantastic customer experience, small businesses can hold their own against the big chains.

Article
A Guide to Marketing to Teens
By business.com editorial staff | April 28, 2020

Marketing to teens can have disastrous results if it's handled incorrectly.

Article
What Every Business Needs to Know About Consumer Data Privacy in 2020
By Alejandro Uria | April 27, 2020

If we were to try to categorize all the data privacy trends under one heading, it would most likely be an attempt to better regulate how private information is used.

Article
Sell for Tomorrow
By Dr. Cindy McGovern | April 27, 2020

Sales may be few and far between today, but smart business owners can spend their downtime laying the foundation for "sales for tomorrow."

Article
5 Research-Driven Strategies for Maximizing the Impact of Mobile Coupon Offers
By Dan Slavin | April 26, 2020

A new survey reveals important nuances that directly bear on retailers' success when it comes to using coupons to drive consumer behavior.

Article
3 Misconceptions About Account-Based Marketing
By business.com editorial staff | April 22, 2020

Don't fear changing your marketing strategy. Learn how ABM can help you.