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Latest: Advice, Tips and Resources

Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By business.com editorial staff | April 07, 2020

An emotional connection can make all the difference when a customer is deciding to buy.

Article
How Do You Sustain and Grow Your Customer Relationships?
By business.com editorial staff | April 06, 2020

The most important thing in marketing is to retain your most profitable business customers

Article
3 Keys to Winning High-End Customers in a Luxury Market
By business.com editorial staff | April 06, 2020

Follow these tips to cultivate an exclusive brand image and high-end consumer following.

Article
17 Effective Sales Tricks to Gain Loyal Customers
By Usman Raza | April 01, 2020

Selling your product or service is often the hardest part of business, but it doesn't have to be. These 17 effective sales tricks will help your business generate more conversions and sales.

Article
Do's and Don'ts for a Successful Customer Survey
By business.com editorial staff | April 01, 2020

When a customer survey is done well, it can provide great insight into the minds of your customers. To make your survey a success, follow these tips.

Article
Repeat Business: 5 Ways to Keep Your Customers Coming Back
By business.com editorial staff | April 01, 2020

Follow these tips to make your customers want to return to your store.

Article
Intellectual Property Essentials
By business.com editorial staff | March 31, 2020

Aggressive intellectual property protection allows a business to protect hard work.

Article
Customer Delight: The New Standard in Customer Service
By business.com editorial staff | March 30, 2020

To delight a customer is to provide the unexpected. Here are four key principles to providing a delightful customer service experience.

Article
How Is COVID-19 Affecting Google My Business?
By Kaili Killpack | March 27, 2020

Google My Business has halted certain features of its services due to the coronavirus and also has limited functionality during this time.

Article
Only One Star? Turning Bad Reviews into Good Customers
By business.com editorial staff | March 27, 2020

Here's a step-by-step guide on how to address customer complaints about your restaurant.

Article
3 Ways the Right CRM Technology Can Enhance Your Sales Funnel
By business.com editorial staff | March 26, 2020

Computer telephony integration can save your sales team time and provide new insights.

Article
8 Ways to Generate Leads During COVID-19
By Nicole Krug | March 24, 2020

While sales may be slow during the COVID-19 pandemic, you can generate leads that will set you up for success once the crisis passes.

Article
Twitter as a Customer Support Channel
By business.com editorial staff | March 18, 2020

Consider using this social media service to connect with your customers.

Article
6 Ways to Amp Up Your Marketing and PR in the Age of COVID-19
By Bonnie Moss | March 16, 2020

Learn why it's more critical than ever for companies to regroup and double down on marketing amidst the coronavirus – and the best ways to do it.

Article
How Much Does Customer Service Training Cost?
By business.com editorial staff | March 12, 2020

Get customer service training on any budget

Article
4 Ways to Improve Email Marketing Engagement
By Chris Christoff | March 11, 2020

Is your brand taking advantage of email marketing to grow to its fullest potential? If not, it’s missing out on the opportunity to improve user engagement.

Article
How to Create Interactive Content for Rapid Business Growth
By Thomas Griffin | March 10, 2020

Find out how you can use interactive content like quizzes and polls to engage your customers and grow your business.

Article
What Is Contextual Targeting? How It Works (in 5 Steps)
By Arjun Kohli | February 29, 2020

Your ads don't do any good if the intended people don't see them. Contextual targeting is all about serving relevant ads to the right people.

Article
How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | February 28, 2020

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Article
17 Tips for Engaging With Your Customers on Social Media
By Scott Gerber | February 24, 2020

Here are some ways brands can build stronger connections online.

Article
Stand out in Your Industry Using These 8 Trade Show Tips
By business.com editorial staff | February 17, 2020

Follow these tips to be a standout in your industry.

Article
How to Write a Self-Service Article That Actually Works
By Ian Landsman | February 12, 2020

Learn how to write a self-service article that helps your customers solve an issue themselves.

Article
How Customer Support Improves B2B Customer Retention
By Robert Johnson | February 12, 2020

Learn how positive customer service interactions with your business can help you retain your B2B customers.

Article
3 Lessons Modern Marketers Can Learn From History's Greatest Advertisers
By Matt Shealy | February 07, 2020

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

Article
How Negative Reviews Can Be a Positive for Your SEO
By Christine James | February 03, 2020

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

Article
Revealed: 4 Customer Retention Tricks You Need to Know
By Thomas Griffin | January 30, 2020

Grow your company and improve brand loyalty among existing customers.

Article
Successful Community Managers Share These Critical Qualities
By Sean Peek | January 27, 2020

Community managers provide invaluable services to the companies they work for and their audiences. Here's what the best community managers have in common.