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Latest: Advice, Tips and Resources

Article
What Is Contextual Targeting? How It Works (in 5 Steps)
By Arjun Kohli | February 29, 2020

Your ads don't do any good if the intended people don't see them. Contextual targeting is all about serving relevant ads to the right people.

Article
How to Build Trust With E-Commerce Customers
By Ming-Yi Wu | February 28, 2020

Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.

Article
17 Tips for Engaging With Your Customers on Social Media
By Scott Gerber | February 24, 2020

Here are some ways brands can build stronger connections online.

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Advice
I have published several children's books. Is it a good idea for me to hire a literary agent? Thanks!
By Rene Ghazarian | 4 Answers | Last Activity on February 22, 2020

Would a literary agent be beneficial for promoting my children's books or am I better off promoting them myself?

Article
Stand out in Your Industry Using These 8 Trade Show Tips
By business.com editorial staff | February 17, 2020

Follow these tips to be a standout in your industry.

Article
How to Write a Self-Service Article That Actually Works
By Ian Landsman | February 12, 2020

Learn how to write a self-service article that helps your customers solve an issue themselves.

Article
How Customer Support Improves B2B Customer Retention
By Robert Johnson | February 12, 2020

Learn how positive customer service interactions with your business can help you retain your B2B customers.

Article
3 Lessons Modern Marketers Can Learn From History's Greatest Advertisers
By Matt Shealy | February 07, 2020

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

Article
How Negative Reviews Can Be a Positive for Your SEO
By Christine James | February 03, 2020

Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.

Article
Revealed: 4 Customer Retention Tricks You Need to Know
By Thomas Griffin | January 30, 2020

Grow your company and improve brand loyalty among existing customers.

Article
Successful Community Managers Share These Critical Qualities
By Sean Peek | January 27, 2020

Community managers provide invaluable services to the companies they work for and their audiences. Here's what the best community managers have in common.

Article
How to Reduce Cart Abandonment During Checkout
By Thomas Griffin | January 22, 2020

Your bottom line will see a boost when you take steps to make sure people buy what is in their cart.

Article
6 Tips for Bootstrapping Your E-Commerce Business to 7 Figures in Sales
By Lucas DiPietrantonio | January 21, 2020

Even with a microscopic budget, you can still achieve tremendous profits.

Article
5 Ways to Use Automation to Streamline Your Customer Experience
By Matt Shealy | January 20, 2020

Automation allows you to implement complex workflows and business logic so you can cater to individual customers' needs.

Article
8 Ways to Use Social Media for the Success of Your Business
By Gaurav Sharma | January 10, 2020

Social media is a key channel to stay in direct contact with your customers. Here's how to use it to grow your business successfully.

Article
6 Ways to Take Your E-Commerce Brand to the American Market
By Lucas DiPietrantonio | January 09, 2020

Ready to expand your business to the U.S.? Here's how to sell e-commerce goods to American consumers.

Article
How to Use Social Media Automation to Your Advantage
By Adrian Fisher | January 07, 2020

When used correctly, social media automation tools can being a lot of value to your business.

Article
How to Create a Healthy Client Partnership
By Ryan McGonagill | January 07, 2020

Follow these three basic rules to create a healthy agency and/or client relationship.

Article
Why You Should Always Be Following Up With Your Customers
By Clate Mask | January 03, 2020

There are a number of benefits that come from making sure your customers know you are thinking about them.

Article
3 Ways to Increase Your Sales on Amazon
By Ronald Dod | January 03, 2020

With so much competition on Amazon, it is critical to use the right strategies to increase your conversion rate.

Article
5 Smart Ways to Warm Up Your Cold Email List
By Thomas Griffin | January 03, 2020

If email subscribers stop opening your messages, you need to take steps to pique their interest.

Article
Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | December 31, 2019

Your most valuable asset is your brand reputation. Learn how to protect it.

Article
5 Customer Experience Strategies for Small Businesses
By Jared Atchison | December 29, 2019

Providing a great customer experience is critical to the success of your business.

Article
How to Boost Experiential Marketing Campaigns With Content
By Jared Atchison | December 20, 2019

Content plays a crucial role in the success of your experiential marketing campaign. Dive into the different ways content bolsters people's experiences with your brand.

Article
How to Choose an Attorney Answering Service
By Adam Uzialko | December 19, 2019

Here's what to look for when choosing an answering service for a legal practice.

Article
Personalized Offers Can Pay Big Dividends for Retailers
By Dan Slavin | December 18, 2019

Learn how personalizing offers can bring more traffic and sales to your retail store.

Article
How to Master Social Selling
By Thomas Griffin | December 17, 2019

When used properly, social selling can give your business's growth a real boost.

Article
6 Email Tactics to Leave Behind in the New Year
By Adrian Fisher | December 17, 2019

Changing your email marketing strategy in 2020 could pay big dividends.

Article
9 Benefits of Artificial Intelligence on Customer Service
By Ruth Hoffmann | December 17, 2019

Artificial intelligence can improve your customer service in many different ways.

Article
Marketing and Sales Tools That Streamline Outreach Communication
By Rachel Krug | December 13, 2019

Learn how to use sales tools to streamline your efforts and convert leads into customers.