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Your ads don't do any good if the intended people don't see them. Contextual targeting is all about serving relevant ads to the right people.
Building trust online is essential for e-commerce businesses. Here's how to gain repeat business and build brand loyalty.
Here are some ways brands can build stronger connections online.
Would a literary agent be beneficial for promoting my children's books or am I better off promoting them myself?
Follow these tips to be a standout in your industry.
Learn how to write a self-service article that helps your customers solve an issue themselves.
Learn how positive customer service interactions with your business can help you retain your B2B customers.
Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.
Maybe we've been thinking of bad reviews all wrong. It turns out they can be a boon for your SEO as well as a chance for your customer service to shine.
Grow your company and improve brand loyalty among existing customers.
Community managers provide invaluable services to the companies they work for and their audiences. Here's what the best community managers have in common.
Your bottom line will see a boost when you take steps to make sure people buy what is in their cart.
Even with a microscopic budget, you can still achieve tremendous profits.
Automation allows you to implement complex workflows and business logic so you can cater to individual customers' needs.
Social media is a key channel to stay in direct contact with your customers. Here's how to use it to grow your business successfully.
Ready to expand your business to the U.S.? Here's how to sell e-commerce goods to American consumers.
When used correctly, social media automation tools can being a lot of value to your business.
Follow these three basic rules to create a healthy agency and/or client relationship.
There are a number of benefits that come from making sure your customers know you are thinking about them.
With so much competition on Amazon, it is critical to use the right strategies to increase your conversion rate.
If email subscribers stop opening your messages, you need to take steps to pique their interest.
Your most valuable asset is your brand reputation. Learn how to protect it.
Providing a great customer experience is critical to the success of your business.
Content plays a crucial role in the success of your experiential marketing campaign. Dive into the different ways content bolsters people's experiences with your brand.
Here's what to look for when choosing an answering service for a legal practice.
Learn how personalizing offers can bring more traffic and sales to your retail store.
When used properly, social selling can give your business's growth a real boost.
Changing your email marketing strategy in 2020 could pay big dividends.
Artificial intelligence can improve your customer service in many different ways.
Learn how to use sales tools to streamline your efforts and convert leads into customers.