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Latest: Advice, Tips and Resources

Article
How to Develop a Social Media Marketing Strategy for Your Business
By Ben Mizes | October 17, 2019

A sound, effective strategy involves these four steps.

Article
How Safe Is Your Online Store's Mobile Channel From These Types of Fraud?
By Rafael Lourenco | October 16, 2019

For brands to succeed in the mobile channel, they must provide a secure shopping experience for customers.

Article
How to Get More Customer Calls With Your Website
By Thomas Griffin | October 15, 2019

Customers still find value in the option to call businesses. Here's how to encourage them to call.

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Article
How to Use Customer Reviews to Grow Your Small Business
By Erin Shea | October 14, 2019

Want to encourage your customers to rave about your small business? Here are some of the best ways to ask for customer feedback and what to do with reviews once you get them.

Article
5 Ways to Improve Your Email Marketing
By Jared Atchison | October 14, 2019

When done right, email marketing can provide a huge return on investment for businesses.

Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | October 13, 2019

You don't have to spend a lot of money to keep customers engaged on your website.

Article
9 Key Metrics Every Entrepreneur Should Monitor
By Alejandro Cremades | October 11, 2019

In order to run your business effectively, you have to be on top of several key numbers.

Article
How to Produce Expert Content (When Your Freelance Writers Aren't Experts)
By Sarah Rickerd | October 09, 2019

Affordably generate and produce outstanding expert content with these three strategies.

Article
4 Benefits of Using Social Media to Grow Your Small Business
By Thomas Griffin | October 08, 2019

Businesses that aren't using social media to connect with customers are missing out on huge growth potential.

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Article
Text Message Marketing: Annoying, Brilliant or Both?
By Sam Bocetta | October 06, 2019

Is SMS text message the second coming of email marketing or the new spam?

Article
Psychographics: The New Way to Make Your Brand Marketing Strategy a Success
By Serkan Ferah | October 03, 2019

Psychographic targeting can help you better understand your target audience, giving your business an edge over the competition.

Article
The Competitive Advantage of a Retained Customer
By Ken Gosnell | October 03, 2019

Does your business have a customer loyalty strategy?

Article
How to Attract Customers to Your Restaurant
By Mark Masterson | October 02, 2019

Learn how to use online and offline marketing to reach more customers for your restaurant.

Article
3 Ways to Boost Client Referrals
By Clate Mask | October 02, 2019

Customer referrals are an important part of any business's success.

Article
How to a Build a Customer-Centric Culture
By John Murdock | September 30, 2019

To rise to the top of your industry, it is critical you focus on building a customer-centric culture.

Article
Why Social Selling Is the Future of Sales
By Adrian Fisher | September 30, 2019

Learn how social selling can help you move prospects down the sales funnel.

Article
How to Enhance Your Team's Customer Service Department
By Jared Atchison | September 30, 2019

Your company's success is often determined by how well you provide customer service.

Article
10 Critical Elements of Professional Invoices
By Megan Totka | September 29, 2019

A clear, thorough invoice could be the difference between your business getting paid and your invoice being ignored.

Article
Top 6 Customer Support Tips to Make Your Startup Prosper
By Emily Watson | September 27, 2019

Customer support is often the most important aspect of a business.

Article
Using Coupons to Drive Engagement and Retention
By Dan Slavin | September 26, 2019

Learn how relevance and a focus on savings can boost both sales and the bottom line.

Article
How to Make Your CRM Your Company's Most Flexible Tool
By H. John Oechsle | September 25, 2019

When buying a CRM solution for your small business, look for one that helps you do these seven things.

Article
How to Set Up Your Company Website to Convert Leads
By Cassie Knudsen | September 24, 2019

Follow this four-step strategy to turns leads into customers.

Article
4 Strategies to Counteract Declining Growth
By Amber Colley | September 24, 2019

It is critical that when economic times are tough, small businesses are able to be flexible enough to adapt to contracting markets and changing consumer desires.

Article
4 Tips to Successfully Launch an Online Business
By Jared Atchison | September 24, 2019

A lot more goes into starting an online business than just creating a website. Here are four things to consider when starting an e-commerce venture.

Article
How to Segment Your Email List for Better Engagement
By Chris Christoff | September 23, 2019

Target the right subscribers, give customers what they want, and encourage them to engage with your brand.

Article
How to Increase Feedback and Encourage Product Reviews on Walmart.com
By Sergey Grybniak | September 16, 2019

If you sell on Walmart's online marketplace, reviews can help you increase your brand's authority.

Article
5 Ways Improving Your B2B Customer Experience Impacts the Bottom Line
By Matt Shealy | September 13, 2019

Find out why CX is now at the core of business services.

Article
Analytics Achieving Retail Victory for Data-Centric SMBs
By James Warner | September 13, 2019

Learn how you can incorporate analytics into your retail operation.

Article
Improve Your Social Media Marketing Efforts Using Facebook Messenger Chatbots
By Larry Kim | September 11, 2019

Used the right way, chatbots can boost leads, customer engagement and sales.

Article
Personalization Is the Engine That Drives Today's Givers
By Gabe Cooper | September 08, 2019

Personalizing your nonprofit's communication plan doesn't have to be overwhelming, costly or resource-intensive.