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Latest: Advice, Tips and Resources

Article
Why You Should Partner With Influencers (and How to Get Started)
By Thomas Griffin | September 08, 2019

Influencers help bridge the gap between your brand and your target audience.

Article
How to Create a Content Marketing Strategy From Scratch
By Sarah Patrick | September 06, 2019

Your marketing efforts will fall short if you don't have a content strategy in place.

Article
How to Create a Successful Company Blog
By Andrew Lancaster | September 03, 2019

A blog can be the key to sales growth and the long term success of your business, but you have to be smart about how you do it. For your blog to be commercially successful, use strategies to make it...

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Chippers Direct
Chippers Direct is an online retailer specializing in wood chippers, chipper shredders, chipper vacuums, and commercial wood chippers & accessories.
Article
How to Skyrocket Consumer Engagement Using Email Marketing
By Thomas Griffin | September 03, 2019

Using email marketing to connect with current and potential customers is critical for businesses that are looking to increase engagement.

Article
The Business Owner's Guide to Internet Accessibility
By Blair Nicole | September 02, 2019

Learn how to stay in compliance so you can gain new customers and avoid lawsuits.

Article
How to Boost Your Social Media Marketing Efforts With Gen Z
By Jared Atchison | September 02, 2019

As millennials grow older, a younger generation is now emerging into the workforce – Gen Z. If you don't have a social media marketing strategy that caters to their needs, you're missing out on...

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Lavent Law
Lavent Law is a personal injury law firm serving Miami, FL, and the surrounding area. We offer a free consultation. Call (305) 440-0450.
Advice
Business Wire or direct submission for a press release?
By Genie Bachert | 10 Answers | Last Activity on August 30, 2019

A professional organization I work with wants to send out a press release announcing a new board member who is somewhat distinguished in their industry. One member suggested using Business Wire, but...

Article
4 Keys to Building a Growing Customer Base for Your Hobby-Turned-Business
By Nathan Sheets | August 29, 2019

Turn your hobby into a thriving and growing business.

Article
How To Create and Write Your Business's First E-Book
By Chris Christoff | August 29, 2019

E-books give businesses a chance to improve their customer relationships.

Article
How to Create a Giveaway Campaign That Boosts Sales
By Thomas Griffin | August 27, 2019

Offering an online contest can deliver ROI for your SMB in multiple ways.

Article
10 Ways to Boost Customer Engagement With Your Restaurant
By Mark Masterson | August 26, 2019

With more competition than ever before, it's difficult for restaurant owners to find new customers. It's much better and cheaper to have repeat customers, and to do that, you need to stay connected...

Article
How to Build Brand Authority by Leveraging Online Reviews
By Wesley Cherisien | August 23, 2019

With rising advertising costs and increased competition among companies that are bidding for media placement, organic marketing is the secret ingredient that will need to become a core component in...

Article
16 Tips for SMBs That Are Starting to Use Geolocation Advertising
By Scott Gerber | August 23, 2019

Get the most out of this marketing approach with tips from those who've used it.

Article
How to Use Brand Activism to Ethically Grow Your Brand
By Margaret Olat | August 22, 2019

Learn how your business can support a social cause that you and your audience care about.

Article
How to Create an Effective Survey
By Tom Britton | August 19, 2019

Don't spend hours building customer surveys that no one cares about. Here’s what you’re doing wrong.

Article
How to Use Customer Feedback to Your Advantage
By Thomas Griffin | August 16, 2019

Here are four ways you can use customer feedback to improve your business.

Article
Don't Just Know Your Customer, Be Your Customer
By Eric Shapiro | August 15, 2019

To understand who your target customer is and what they want, you must be your customer.

Article
How to Keep Your Online Store's Rewards Program Secure
By Rafael Lourenco | August 15, 2019

Loyalty programs are such a tempting target for fraudsters and steps merchants can take to protect their rewards program.

Article
How To Build A Customer-Centric Culture For Your Small Business
By Jared Atchison | August 15, 2019

Building a customer-centric culture helps your business apart from the competition

Article
Language Barriers Are Limiting Your E-commerce Customer Base
By Sean Hopwood | August 12, 2019

The language barrier could be holding back your e-commerce business.

Article
Build a Brand That Attracts Gen Z and Millennial Customers
By Erin Shea | August 12, 2019

Check out these four tips for micro-business owners to connect with Gen Z and millennials.

Article
5 Ways to Build Customers' Trust
By Bill Brunelle | August 06, 2019

To be successful, small businesses have to create a sense of trust with their customers.

Article
Small Business Marketing on a Budget
By Rolando Herrera | July 31, 2019

There are a number of ways small businesses can market themselves for little cost

Article
How to Solve CRM Adoption Deadlock
By Denis Zhinko | July 25, 2019

Here are the four steps you need to take to ensure your business can successfully adopt a

Article
How to Make Lasting Customer Relationships
By Karolina Hobson | July 17, 2019

Technology has made it harder than ever to create customer relationships that stick.

Article
How to Measure Your Brand Awareness Online
By Syed Balkhi | July 16, 2019

The more consumers are aware of your brand, the likelier you are to gain their business.

Article
8 Ways to Build Customer Personas
By Tabitha Naylor | July 16, 2019

Developing accurate customer personas is key to your company's success.

Article
Experiential Marketing Is the Future of Customer Engagement
By Meggie Nahatakyan | July 12, 2019

Experiential marketing can help build the future of your business.

Article
How to Use Conversational Interfaces to Build Websites of the Future
By Moazzam Kamran | July 12, 2019

A conversational interface can help you build traffic.

Article
How to Create an Email Drip Campaign for Increased Engagement
By Thomas Griffin | July 08, 2019

If you've never used a drip campaign, here's a step-by-step guide to creating one.