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Influencers help bridge the gap between your brand and your target audience.
Your marketing efforts will fall short if you don't have a content strategy in place.
A blog can be the key to sales growth and the long term success of your business, but you have to be smart about how you do it. For your blog to be commercially successful, use strategies to make it...
Using email marketing to connect with current and potential customers is critical for businesses that are looking to increase engagement.
Learn how to stay in compliance so you can gain new customers and avoid lawsuits.
As millennials grow older, a younger generation is now emerging into the workforce – Gen Z. If you don't have a social media marketing strategy that caters to their needs, you're missing out on...
A professional organization I work with wants to send out a press release announcing a new board member who is somewhat distinguished in their industry. One member suggested using Business Wire, but...
Turn your hobby into a thriving and growing business.
E-books give businesses a chance to improve their customer relationships.
Offering an online contest can deliver ROI for your SMB in multiple ways.
With more competition than ever before, it's difficult for restaurant owners to find new customers. It's much better and cheaper to have repeat customers, and to do that, you need to stay connected...
With rising advertising costs and increased competition among companies that are bidding for media placement, organic marketing is the secret ingredient that will need to become a core component in...
Get the most out of this marketing approach with tips from those who've used it.
Learn how your business can support a social cause that you and your audience care about.
Don't spend hours building customer surveys that no one cares about. Here’s what you’re doing wrong.
Here are four ways you can use customer feedback to improve your business.
To understand who your target customer is and what they want, you must be your customer.
Loyalty programs are such a tempting target for fraudsters and steps merchants can take to protect their rewards program.
Building a customer-centric culture helps your business apart from the competition
The language barrier could be holding back your e-commerce business.
Check out these four tips for micro-business owners to connect with Gen Z and millennials.
To be successful, small businesses have to create a sense of trust with their customers.
There are a number of ways small businesses can market themselves for little cost
Here are the four steps you need to take to ensure your business can successfully adopt a
Technology has made it harder than ever to create customer relationships that stick.
The more consumers are aware of your brand, the likelier you are to gain their business.
Developing accurate customer personas is key to your company's success.
Experiential marketing can help build the future of your business.
A conversational interface can help you build traffic.
If you've never used a drip campaign, here's a step-by-step guide to creating one.