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Latest Content:

Trademark Basics: What Can and Can't Be Trademarked?

Learn the differences between trademarks and copyright.

Trademarks can protect a brand or a logo, but detailed illustrations may be a bit trickier to trademark if they don't represent your brand or aren't s...


4 Keys to Transforming Your Business Into One Customers Will Love

Here's how to build customer success into your business.

Growth isn't fueled by the sheer volume of new prospects but by the customers who are successful because of your product. Here's how to build in custo...


Should You Provide Food for Employees?

It's easier to treat a small workforce to a meal, but there are ways to feed large teams.

The Business.com community asked how many employees would you need to employ before offering a free lunch. We answered.


A Guide to Small Business Overtime Laws

Find out who qualifies, how much they must be paid and what it will cost you if you don't.

The laws governing overtime requirements can change, and the penalties for noncompliance can be expensive, so it's important to stay in the know.


3 Misconceptions About Account-Based Marketing

Don't fear changing your marketing strategy. Learn how ABM can help you.

Many people don't fully understand just why account-based marketing is so valuable. In reality, it's a great strategy for engaging with the right cust...


3 Tips for Giving Your Corporate Identity a 'Conscience'

Modern consumers want to see genuine brands that stand up for their values and beliefs.

Modern consumers want to see genuine brands that stand up for their values and beliefs. The stronger your organizational mantras, the easier it will b...


How to Market Your Startup's Minimum Viable Product

Launching an MVP requires an adjustment to your marketing strategy.

Many startups will plan a hard launch for their minimum viable product. They want to invest a lot of money and time into promoting the first version o...


How to Describe Your Business

Find out how you can boil down your business to a few keywords.

The Business.com community asked, "What are five adjectives you use to describe your business?" We have some tips.


Should Your Business Invest in Blockchain Technology?

Learn whether or not blockchain technology has a place in your business.

As cryptocurrencies and other blockchain technologies continue to disrupt the world of business finance, entrepreneurs must avoid the temptation of ju...


How to Stay Productive When Working Remotely

You can be just as, if not more, productive when working remotely.

The Business.com community often asks about how to be productive when working from home. Our answer? Follow these tips.

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