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Whether your campaign is analog or digital, there are still ways to measure its success.

The Business.com community often wonders the best way to track the response to a marketing campaign. We found answers.

by Jennifer Post - 4 hours ago

If you're not proactive, your team might spend more time on social media than their work.

As a leader, it's your job to create and maintain a productive work environment for your team. If you're not proactive, they might spend more time on...

by Sammi Caramela - 9 hours ago

What are your options for protecting your data and how do you decide on a strategy?

From endpoint protection to cyber insurance and employee education, find out what data protection measures small businesses should prioritize.

by Andreas Rivera - 1 day ago

These common pieces of prospecting advice are doing you more harm than good.

These common pieces of conventional wisdom and prospecting advice are doing you more harm than good.

by Mike Schultz - 1 day ago

See how to promote a culture where team members freely share ideas and work together.

"Collaboration" is one of those frequently used business terms that is often easier said than done. We all aim to have a collaborative company, but wh...

by Holger Reisinger - 1 day ago

Every small business should have a strategy in place to attract a local following.

These are the three critical elements your small business should build into its local social media marketing plan.

by Kiril Dimitrov - 1 day ago

You can promote your small business without breaking the bank.

Do you need to increase your marketing without increasing costs? These 11 tips can help you effectively market your business and bring in new customer...

by Evyatar Sagie - 1 day ago

Learn the OSHA standards for preventing injuries and fatalities on construction sites.

Construction workers are highly susceptible to workplace injuries. Here are the standards you must follow to prevent accidents at work.

by Jill Bowers - 1 day ago

Don’t be the next victim of only hiring for experience.

Mark Cuban didn't have any experience in technology, but it's the driving force behind his success. It's time to apply the same idea to talent acquisi...

by Josh Tolan - 4 days ago

The employee acquisition process doesn't have to be painful. Use these tech tools to help.

From recruiting to onboarding, the employee acquisition process doesn't have to be painful. Use these tech tools to help.

by Scott Gerber - 4 days ago