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Latest Content:
technology

Amazon Business: What It Can Do for Your Company

Amazon Business features your small business can use

Special discounts, free expedited shipping and bulk orders are all reasons to consider an Amazon Business account.

leadership

Let Go to Grow: How Companies Smartly Manage a Distributed Workforce

When your workforce is spread out, follow these tips to stay in touch and on track.

Five essentials that are absolutely vital in making a distributed workforce model a success.

marketing-strategy

Marketing to the Ultra-Wealthy: Leave the Generics Aisle for Your Luxury Brand

You can't target ultrahigh net worth individuals the same way you would anyone else.

While the luxury market may be relatively small, there is a big opportunity to capitalize on increased purchasing power in this space. Marketing in th...

leadership

Don't Underestimate the Power Social Media Communication Has on Your Credibility

Treat social media interactions with the same importance as face-to-face communications.

When you treat each online engagement as a high-stakes, face-to-face conversation, you demonstrate the consistency needed to positively influence othe...

branding

How Color Can Impact Your Restaurant

Color plays as important a role as sound in building a restaurant atmosphere.

Learn how you can use color to create a more inviting restaurant environment.

sales

The State of Big-Box Retailers (and What That Means for SMBs)

How are the large retailers and the little guys faring with Amazon and e-commerce booming?

The current state of massive physical retail chains like Best Buy and Walmart may offer clues to the future for small businesses.

entrepreneurship

Debunking the Myths of Starting a Business Later in Life

Even experienced boomers face challenges in today's landscape with their small business.

Even the most experienced 50-something might feel nervous about the challenges of starting a business in today's modern landscape. Keep calm and don't...

entrepreneurship

Should You Buy an Existing Franchise?

There's an alternative to launching a new franchise: Buy an existing one.

Buying an existing franchise can be an appealing option for interested buyers, but it requires close scrutiny before you make the leap. Here are four...

marketing-strategy

Smart Ecommerce Strategies for Competing on Amazon During the Holidays

Compete and win using these strategies.

Competing with Amazon during the holidays can be scary. By following these strategies, though, you can come out on top.

marketing-strategy

4 Ways to Expand Your B2B Services Beyond Your Local Market

When your local profits plateau, you need to grow outside your net. Here's how to start.

When your profits plateau, you may need to grow a customer base of businesses outside your local net. Here's how to start.

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