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Latest Content:
careers

Best Business Certifications of 2018

A business certification can make your skills stand out and help you get the right salary.

The right certifications can help you get ahead in your industry. These five are a great place to start.

marketing-strategy

People Are Consuming Live Video Content More Than Ever. Here's Why

Find out how you can use live video to your advantage to boost your visibility and sales.

In four years, live video will make up 80 percent off all consumer internet traffic. Here's why live video is so appealing for so many.

starting-a-business

A Guide to Foreign Business Entities and Their U.S. Tax Classification

Learn more about the U.S tax classification of foreign business entities.

A U.S. owner of a foreign business faces the additional challenge of properly applying the U.S. tax rules, both in terms of substance and in terms of...

leadership

Stop Undermining Your Productivity

Avoid these four productivity-zapping traps.

Get more done and set a good example for employees by avoiding these four traps.

employees

Color Psychology: How You Can Boost Sales and Morale With the Right Hues

The colors in your branding and staff uniforms are an opportunity, not just a preference.

When choosing the colors that people will associate with your business, don't rely on your personal preference. Use these psychological findings to gu...

marketing-solutions

MRAID 3.0: What You Need to Know

Learn what's new with the industry standard for mobile advertisements.

Find out what you need to know about this industry standard for mobile advertisements.

marketing-strategy

4 Ways to Make Your Content a Part of Your Culture

Content marketing only works if it's customer-centric and ingrained in your company.

Most teams don't know how to turn their industry knowledge into content. But they should know that there's no need for a massive budget or uncommon in...

marketing-strategy

Hyperlocal Paid Search: How to Increase Your Franchise's In-Store Revenue

This holiday season, use these tips to drive local foot traffic to your individual stores.

Use these three tips to take advantage of the rise in location-based searches, which will drive more customers to their local stores in your franchise...

mobile

SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them

Both are critical to your overall marketing strategy. Learn how and when to use each form.

SMS marketing helps your team hit your SMS metrics, while mobile marketing can help you improve your customers' interaction with your brand. Learn mor...

entrepreneurship

What's the Difference Between a Term Loan and a Merchant Cash Advance?

There are some critical differences between both funding options you need to know.

Both financing options offer much-needed capital to businesses, but each has pros and cons.

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