Business.com Accelerates Its Lead Matching with State of the Art Technology, Neustar
CARLSBAD, Calif., May 16, 2014 – Business.com, the leading performance-based marketing platform that reaches the small to medium-sized business market, selects Neustar for trusted real-time analytics, scoring and lead verification solutions. Neustar digitally verifies leads received by Business.com within microseconds, shortening the time between lead request and follow up by Business.com's Sales Ready Lead advertisers. Business.com's lead verification process is a combination of digital and phone verification, delivering both speed and accuracy.
"In the last few months, we have invested in state of the art digital lead verification technology and our own call centers to expand our capabilities in producing high-quality lead generation in the lucrative SMB marketplace," says Tony Uphoff, CEO at Business.com. "These investments and enhancements underscore our commitment to be the leading platform for performance marketing for the SMB market. We see our relationship with Neustar as a major step for us and one that is already paying dividends for our customers."
In Q3 of 2013, Business.com conducted a survey with over 500 of its Sales Ready Lead advertisers. 59.3% of those who responded indicated that receiving leads in less than five minutes is extremely valuable/ valuable. Business.com research has found that speed to contact following a lead submission is the key driver in converting prospective buyers. To view more of the report findings, see the Business.com Lead Generation Insight Report.
Business.com Media, Inc. helps over 30 million buyers from small to medium-size businesses each year to discover, compare, and purchase the products and services they need. These buyers come to Business.com to cut through the clutter of online search results and avoid having to sort out the huge number of individual vendor sites. The Small Business Pulse is produced monthly providing timely data and analysis for SMB leaders on how to engage this lucrative market.
Business.com is a JMI Equity portfolio company and based in Carlsbad, California. Visit us at www.business.com, subscribe to the blog, call 888-441-4466, or follow us on Twitter @BusinessDotCom and @B2BOnlineMktg.Back to Press Release Library