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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
How to Improve Your Content Ranking Fast
By Randy Soderman | September 26, 2019

We’ve all been there, spent a couple days creating amazing content for your customer base that once they find it online, will blow them away and have them crawling at your doorstep ready to hand over...

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Third-Party vs. DIY Shipping – Which One Is Right for Your Business?
By Pitney Bowes | September 26, 2019

Find out how to choose the best shipping option for your small business.

Article
How to Make Your CRM Your Company's Most Flexible Tool
By H. John Oechsle | September 25, 2019

When buying a CRM solution for your small business, look for one that helps you do these seven things.

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How to Set Up Your Company Website to Convert Leads
By Cassie Knudsen | September 24, 2019

Follow this four-step strategy to turns leads into customers.

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How to Segment Your Email List for Better Engagement
By Chris Christoff | September 23, 2019

Target the right subscribers, give customers what they want, and encourage them to engage with your brand.

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8 Content Marketing Tasks You Should Automate
By Albizu Garcia | September 20, 2019

From proofreading to content promotion, marketers can automate many daily tasks.

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How to Create an Accessible E-Commerce Website
By Nathan Resnick | September 16, 2019

Learn how you can make your e-commerce website accessible for consumers with disabilities.

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5 Tips for Building Useful Website Forms
By Thomas Griffin | September 13, 2019

Follow these steps to build website forms.

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How E-Commerce Brands Can Use SEO to Boost Their Online Traffic
By Nathan Resnick | September 11, 2019

A few targeted SEO practices can give your website the increase in traffic you are looking for.

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How Influencer Marketing Fraud Scams Businesses
By Sam Bocetta | September 10, 2019

Before paying a social media influencer for posts, find out if their followers are fake.

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How AI-Powered SEO Can Fuel Your Venture
By George Konidis | September 09, 2019

Read on to learn AI can help you improve your online reputation and fuel the growth of your venture.

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3 Ways to Leverage AI for Small Business Growth
By Erik Day | September 09, 2019

Emerging AI technologies offer opportunities for small businesses to effectively compete with enterprises.

Article
How to Create a Content Marketing Strategy From Scratch
By Sarah Patrick | September 06, 2019

Your marketing efforts will fall short if you don't have a content strategy in place.

Advice
How can I convince clients to work with me before I obtain all the necessary equipment for my business?
By Edna Nafula | 4 Answers | Last Activity on September 05, 2019

I have four years of experience in business events and developing branding strategies for my client's companies. Now, I have started my own company and I am looking for advice on how to attract and...

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How A/B Testing Your Ads Improves Conversion
By Chris Porteous | September 05, 2019

Learn how A/B testing your ads improves conversion and streamlines the marketing process.

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How to Successfully Market an App in 2019 (and 2020)
By Nathan Resnick | September 04, 2019

Are you launching a new app soon? You need to know how to market it correctly.

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How to Create a Successful Company Blog
By Andrew Lancaster | September 03, 2019

A blog can be the key to sales growth and the long term success of your business, but you have to be smart about how you do it. For your blog to be commercially successful, use strategies to make it...

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How to Skyrocket Consumer Engagement Using Email Marketing
By Thomas Griffin | September 03, 2019

Using email marketing to connect with current and potential customers is critical for businesses that are looking to increase engagement.

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The Business Owner's Guide to Internet Accessibility
By Blair Nicole | September 02, 2019

Learn how to stay in compliance so you can gain new customers and avoid lawsuits.

Advice
What are some marketing strategies for a smoothie and fresh juice shop?
By Blessing Achu | 8 Answers | Last Activity on September 02, 2019

I would love to a set up a fresh farm, juice and smoothie business. What are some on-line marketing strategies to use for a business like this? I am based in Nigeria, bearing in mind that Nigerians...

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Why Backlinks Still Matter
By Elijah Masek-Kelly | August 29, 2019

If you own a business website, backlinks are the lifeblood of your online marketing efforts.

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10 Ways to Boost Customer Engagement With Your Restaurant
By Mark Masterson | August 26, 2019

With more competition than ever before, it's difficult for restaurant owners to find new customers. It's much better and cheaper to have repeat customers, and to do that, you need to stay connected...

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7 Mistakes to Avoid When Using Push Notifications
By Ravi Trivedi | August 26, 2019

Web push notifications are one of the best marketing tools for re-engaging users.

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How to Build Brand Authority by Leveraging Online Reviews
By Wesley Cherisien | August 23, 2019

With rising advertising costs and increased competition among companies that are bidding for media placement, organic marketing is the secret ingredient that will need to become a core component in...

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16 Tips for SMBs That Are Starting to Use Geolocation Advertising
By Scott Gerber | August 23, 2019

Get the most out of this marketing approach with tips from those who've used it.

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5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | August 23, 2019

Follow these steps to market your business to an international audience.

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How to Create an Effective Survey
By Tom Britton | August 19, 2019

Don't spend hours building customer surveys that no one cares about. Here’s what you’re doing wrong.

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Marketing Automation for Small Business Without Sacrificing Customer Data Privacy
By Sam Bocetta | August 19, 2019

GDPR has created a more security conscious data-handling environment for every online marketer that cannot be ignored unless very large fines are untroubling.

Advice
How can I connect with potential clients at an upcoming exhibition?
By Victoria Ye | 6 Answers | Last Activity on August 19, 2019

I plan on visiting a big industry exhibition, are there any good suggestions to get the potential clients to talk to me? I have not booked the stand there, just visiting and networking to get some...

Advice
What's the best affordable email marketing software you've seen?
By Anne Zieger | 8 Answers | Last Activity on August 14, 2019

I need an economical email marketing service to host, deliver and track the response to our marketing messages. Ideally, I'd like to know which recipients have opened the message, which have...