Home

Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.

Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
Your Reputation Is Your Reality: How to Strengthen Your Company's Public Image
By Margarita Hakobyan | September 11, 2020

Your brand reputation is how you are perceived by your audience. Make sure your reputation remains sterling with these tips.

Article
The Truth Behind Stock Photos: What Works and What Doesn't
By Max Freedman | September 08, 2020

Stock photos provide a way to add graphics to your online content without producing the images yourself. Here's what works and what doesn't when it comes to stock photos.

Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | September 08, 2020

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | September 04, 2020

Google Ads can make a company more successful if the campaign is implemented correctly.

Article
5 Tips for Learning About Your Audience With Google Analytics
By Chris Christoff | August 28, 2020

Looking for a way to learn about your target audience? You can gain valuable insights on how people engage with your website with Google Analytics.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Sammi Caramela | August 28, 2020

Looking for digital marketing tools for your small business? Here's how to choose the ones that are best for you.

Article
Guide to Email Marketing
By Kiely Kuligowski | August 27, 2020

Email marketing is critical for small businesses. Here's your step-by-step guide on how to do it.

Article
How to Borrow Proven B2C Marketing Methods for Your B2B Needs
By Annabel Maw | August 26, 2020

The tactics employed in B2B and B2C marketing aren't as different as you might think. Here are four ways to bring elements of consumer-focused marketing into your B2B strategies.

Article
7 Tips for Planning an Explainer Video That Can Increase Profit
By Greg Ball | August 26, 2020

There's a planning process you can use to increase the effectiveness of your explainer videos to make them more profitable.

Article
20 Free Advertising Channels for Increased Visibility on a Budget
By Scott Gerber | August 25, 2020

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

Article
The 3 C's of Effective Marketing
By Sammi Caramela | August 20, 2020

Running an effective marketing campaign doesn't have to be complicated. Just remember the three C's of marketing.

Article
Three Martech Trends You Should Know in 2020
By Jared Atchison | August 18, 2020

Here are the MarTech trends that will impact your business in 2020 and beyond.

Article
5 Ways to Improve Your Mobile Marketing Strategy
By Syed Balkhi | August 17, 2020

As a business owner, you have to think about how you’re going to reach smartphone users and build an excellent experience that keeps them coming back for more.

Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | August 14, 2020

Push and pull marketing complement one another. Your business needs a mix of push and pull marketing for a truly comprehensive marketing strategy.

Article
Why You Should Care About the SCOTUS Ruling on Booking.com
By Andy Macleay | August 10, 2020

Generic terms have never been more advantageous to a brand.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Edward Page | August 06, 2020

Both SMS marketing and mobile marketing are critical to your overall marketing strategy. Learn how and when to use each form.

Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | August 06, 2020

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

Article
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
By Thomas Griffin | August 05, 2020

Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.

Article
Survey Says: The Importance of Survey Data in Marketing
By Max Freedman | August 05, 2020

Survey data can help you better understand who uses your products and services, and why. Using this data to inform your marketing can make your budget go much further. Here's how to do it.

Article
How to Create Great Business Testimonial Marketing Videos
By Greg Ball | August 04, 2020

Do your marketing videos need to be made professionally?

Article
How SEO Can Help You Overcome the Impact of COVID-19
By Jared Atchison | August 04, 2020

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

Article
How Blog Content Can Grow Your Lead List
By Syed Balkhi | August 03, 2020

Your blog can be a good place to start growing your leads.

Article
17 Helpful Tools to Improve Your Email Marketing Efforts
By Scott Gerber | July 27, 2020

These tools and strategies can make email marketing more efficient and less time-consuming.