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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
4 Powerful Business Metrics You Should Track for Success
By Chris Christoff | July 24, 2020

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
Free Answering Services: Who Offers Free Trials, and What to Look for During Your Trial
By Marisa Sanfilippo | July 24, 2020

While free answering services don't exist, many answering services offer a free trial so you can test how they handle your incoming calls.

Article
Why and How to Create Video Content to Help Your Business
By Joshua Stowers | July 23, 2020

Find out why viewers respond to video content marketing and how it can help your business.

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Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | July 21, 2020

Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business.

Article
How Technology Is Changing Online Advertising
By business.com editorial staff | July 14, 2020

Advertisers must adapt to new technology or be ignored online.

Article
How to Dramatically Improve Your SEO Ranking
By Syed Balkhi | July 13, 2020

Your search engine results page ranking is one of the most important aspects of your online business. Check out these helpful tips to improve your SEO strategy.

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Article
4 Clever Strategies to Get More Value From Your Content
By Thomas Griffin | July 13, 2020

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | July 10, 2020

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are four tips to help you avoid that problem.

Article
3 Influencer Marketing Myths and Why They're Wrong
By Shane Barker | July 09, 2020

he right tools, strategy and mindset can help you ace this marketing strategy.

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Article
Ways to Monetize Your Website With Affiliate Marketing
By business.com editorial staff | July 09, 2020

Here's how to use, and profit from, affiliate marketing on your website.

Article
3 Ways to Improve Your Livestreaming Strategy
By Chris Christoff | July 07, 2020

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Article
3 Reasons Why You Should Provide Curated Content to Your Audience
By Jared Atchison | July 06, 2020

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.

Article
UX and Conversion Rate Optimization: What You Need to Know
By Syed Balkhi | July 02, 2020

UX and conversion rate optimization are two critical aspects of your business. Learn how to improve these elements on your website and how they tie together to form an unmatched customer experience.

Article
12 Golden Rules of Small Business Website Design
By business.com editorial staff | July 02, 2020

To ensure your website does what it's intended to do, there is a set of "golden rules" that should be followed.

Article
How to Grow Your Small Business With Content Upgrades
By Thomas Griffin | July 01, 2020

Content upgrades are a great way to grow your small business. Learn the difference between content upgrades and lead magnets, and how to start implementing a strategy.

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | June 26, 2020

You can't effectively market your products until you know who is likely to need them. Take these steps to pinpoint your ideal clients.

Article
Social Media Marketing Mistakes You're Making (And How to Fix Them)
By Thomas Griffin | June 24, 2020

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Category
The Best Live Chat Software of 2020
By Business.com Editorial Staff | June 22, 2020

Looking for affordable and feature-rich live chat support software? See our reviews for live chat software for your small or medium business.

Article
Advertising on the Radio? Know These FCC Rules
By business.com editorial staff | June 22, 2020

Stay in compliance and reach customers with these tips.

Article
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | June 19, 2020

Learn how the video game industry's practices can boost your marketing.

Article
How to Use Direct Mail Marketing Out of a Crisis
By Kent Moon | June 18, 2020

With the recent ease of restrictions, businesses should take full advantage of direct mail marketing opportunities to amend customer relationships and pursue new customers.

Article
How Writing a Book Might Help Your Small Business
By business.com editorial staff | June 16, 2020

Writing a book can build trust and foster a more genuine connection with your consumers.

Article
Ad Tech vs. Marketing Tech: Understanding the Difference
By business.com editorial staff | June 15, 2020

Has your company invested in the right platforms to engage your customers?

Article
How to Beat Malvertising
By business.com editorial staff | June 15, 2020

Cybercriminals can strike using your company's digital advertisements.

Article
How Will In-Person Sales Meetings Evolve After COVID-19?
By Neel Lukka | June 12, 2020

How will the sales landscape change after the pandemic subsides? Meeting, travel and conferences will require certain virtual adaptations.

Article
How Projection Mapping Is Changing the Ad World
By business.com editorial staff | June 12, 2020

Projection mapping is transforming buildings into works of art.

Article
How to Go Mobile-First in the Age of Mobile Marketing
By Jared Atchison | June 11, 2020

Here's a breakdown of what you should know about being mobile-first in a time where mobile interactions lead all online activities.

Article
Why Subscribers Mark You as Spam, and How You Can Prevent It
By Liviu Tanase | June 11, 2020

When subscribers mark you as spam, fewer of your emails reach people's inboxes. Here is how to avoid the spam folder so your campaigns can be seen.