Home

Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.

Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
Why You Should Advertise on Podcasts
By business.com editorial staff | June 11, 2020

Podcasts offer a unique marketing opportunity that has helped many companies explode.

Article
Digital Receipts: Why Retailers Are Embracing Them
By business.com editorial staff | June 11, 2020

Empower your digital marketing program with data through a digital receipt.

Article
Letter Folding Machine Buying Guide
By business.com editorial staff | June 05, 2020

Save yourself some manual labor and time and invest in a letter folding machine.

Sponsored Advertisement
APG Cash Management Solutions
Global cash management solution provider for convenience stores, grocery, gas stations, quick serve restaurants, retail and hospitality environments.
Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | June 04, 2020

Check out these common reasons why many e-commerce marketing efforts don't deliver.

Article
How AI Is Changing Digital Marketing
By Sean Cotton | June 04, 2020

Top-performing companies are heavily focused on moving faster, lowering costs and predicting trends. Artificial intelligence makes all of these things possible.

Article
6 Tips for Improving the Effectiveness of Your Email Newsletter
By Thomas Griffin | June 04, 2020

Do you want to improve the effectiveness of your email newsletter? We are going to look at several tips you can use to increase sales, conversions, and engagement on your emails by using the multiple...

Sponsored Advertisement
Joel H. Schwartz, P.C.
Boston personal injury firm serving MA for over 50 years. 185 years of combined experience. Hundreds of Millions of dollars recovered. Free consult.
Article
What Are the Most Important KPIs for Content Marketing?
By Jayson DeMers | June 04, 2020

Here's how to use KPIs to measure the success of your content marketing campaign and improve on it.

Article
Choosing a Direct Mail Strategy: EDDM vs. Targeted Mailing
By Kent Moon | June 02, 2020

Direct mail is still an effective marketing method, but it's important to decide which mailing strategy is best for your business.

Article
Are Comparison Sites Good for Your Business?
By business.com editorial staff | June 02, 2020

Comparison shopping websites are popular among consumers, but how do they impact business?

Article
How to Use Content Marketing to Boost Organic Search
By business.com editorial staff | June 02, 2020

Crafting the right content can help you reach the right audience and boost your SEO.

Article
What Is Predictive Merchandising?
By business.com editorial staff | June 01, 2020

Learn the basics about predictive merchandising and what small businesses need to know.

Article
How to Judge the Success of a Marketing Campaign
By business.com editorial staff | June 01, 2020

Whether your campaign is analog or digital, there are ways to measure its success.

Article
5 Tips for Growing Your New YouTube Channel
By Syed Balkhi | May 29, 2020

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...

Article
How to Build Social Proof for Your Small Business
By Thomas Griffin | May 29, 2020

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

Article
Why and How Your Online Store Should Offer Loss Leaders
By business.com editorial staff | May 27, 2020

Here's how you can implement the loss leader strategy for your e-commerce business.

Article
Social Media Stars: How Much Do They Really Make?
By business.com editorial staff | May 25, 2020

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Article
4 Methods to Spice Up Your Direct Mail Marketing
By Kent Moon | May 22, 2020

Direct mail marketing can be competitive. Here are four different ways to ensure your direct mail marketing campaign stands out from the rest, helping you grow your business.

Article
How to Repurpose Your Blog Content for Improved Engagement
By Syed Balkhi | May 21, 2020

Your blog is one of the most important parts of your website. We are going to show you how to repurpose your posts so you can get even more engagement and sales.

Article
What Is Direct Mail and Is It Right for Your Business?
By Kent Moon | May 14, 2020

Direct mail has significant advantages for the right business. Could it become a complementary part of your marketing strategy?

Article
4 Simple Ways to Boost Engagement With Email Marketing
By Chris Christoff | May 12, 2020

Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.

Article
How to Market Your Website on a Shoestring Budget
By Syed Balkhi | May 08, 2020

Marketing on a shoestring budget doesn't have to be as hard as it sounds. Here are several excellent ways you can grow your business without breaking the bank.

Article
Postage Meters Can Save Your Business Time and Money
By Sean Peek | May 08, 2020

Postage meters are an inexpensive way to make direct mail more convenient.

Article
How to Do Digital Marketing (Even If You Aren't an Expert)
By business.com editorial staff | May 05, 2020

Implementing some simple, basic digital marketing strategies can help grow your business.

Article
How to Change Your Business Address on Google and Yelp
By Max Freedman | May 04, 2020

Follow these steps to notify online customers that you've moved your store.

Article
How to Boost Your Email Lead List Through Social Media
By business.com editorial staff | April 28, 2020

Build a lean, more effective email lead list by marketing through social media.

Article
5 Research-Driven Strategies for Maximizing the Impact of Mobile Coupon Offers
By Dan Slavin | April 26, 2020

A new survey reveals important nuances that directly bear on retailers' success when it comes to using coupons to drive consumer behavior.

Article
How to Sell on Instagram: Emerging Trends and Platforms
By business.com editorial staff | April 22, 2020

Master the skill of social selling with these emerging Instagram trends and tools for business owners.