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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
5 PR Tactics That Work Best, According to Journalists
By Max Freedman | April 08, 2020

If you're trying to get coverage from a publication, it's important to pitch journalists the right way. Here are five PR tactics that work, according to the journalists who receive them.

Article
Pricing and Costs of Direct Marketing
By business.com editorial staff | April 06, 2020

Set a budget for your company's direct marketing campaign

Article
How to Generate Press for Your Small Business
By business.com editorial staff | April 06, 2020

We offer four tips from experts to answer a Business.com community question.

Article
Email Etiquette: 5 Ways to Respect Your Customers' Time
By business.com editorial staff | April 06, 2020

Following proper etiquette in customer communications will build trust and loyalty.

Article
4 CMMS Packages for Small Businesses
By business.com editorial staff | April 02, 2020

Find out how to automatically track your equipment and other assets to extend lifespan, reduce maintenance costs, and improve utilization.

Article
10 Ways to Improve Your Local Marketing Strategy
By business.com editorial staff | April 01, 2020

Use these marketing tactics to help you and your clients win business in your community.

Article
How to Communicate With Your Customers During the Coronavirus
By Skye Schooley | March 31, 2020

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

Article
Mobile Marketing Analytics: Which Metrics Measure Success?
By business.com editorial staff | March 30, 2020

So you've decided to invest in mobile marketing (good call), but how do you know if your efforts are working? Here's what you should measure.

Article
Could IVR Systems Improve Your Customer Service?
By business.com editorial staff | March 30, 2020

Check out these five ways interactive voice response systems can help your business.

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Article
How Is COVID-19 Affecting Google My Business?
By Kaili Killpack | March 27, 2020

Google My Business has halted certain features of its services due to the coronavirus and also has limited functionality during this time.

Article
8 Ways to Generate Leads During COVID-19
By Nicole Krug | March 24, 2020

While sales may be slow during the COVID-19 pandemic, you can generate leads that will set you up for success once the crisis passes.

Article
Marketing to Teens
By business.com editorial staff | March 17, 2020

When it comes to reaching young people, technology and trends are key.

Article
11 Steps to Engaging Your Audience on Social Media
By business.com editorial staff | March 16, 2020

These marketing tools and tips can help you make the most of social media.

Article
12 Interesting Blog Trends
By business.com editorial staff | March 16, 2020

If you want to start a blog, check out these trends first.

Article
Hidden Costs of Restaurant Marketing
By business.com editorial staff | March 16, 2020

Find out what expenses restaurant owners often overlook.

Advice
What are inexpensive ways to get more (quality) people in the door?
By Jan Goldberg | 4 Answers | Last Activity on March 16, 2020

I have tried numerous plans including facebook advertising and they do not seem to generate leads. I spent $500 on Facebook advertising, received 28 leads, but only 2 came into the office and did not...

Article
4 Ways to Improve Email Marketing Engagement
By Chris Christoff | March 11, 2020

Is your brand taking advantage of email marketing to grow to its fullest potential? If not, it’s missing out on the opportunity to improve user engagement.

Article
How to Create Interactive Content for Rapid Business Growth
By Thomas Griffin | March 10, 2020

Find out how you can use interactive content like quizzes and polls to engage your customers and grow your business.

Article
Is Social Media Marketing Still Worth It?
By Jayson DeMers | March 04, 2020

It used to be all the rage, but is social media marketing still worth the effort?

Article
What Is Contextual Targeting? How It Works (in 5 Steps)
By Arjun Kohli | February 29, 2020

Your ads don't do any good if the intended people don't see them. Contextual targeting is all about serving relevant ads to the right people.

Article
8 Influencer Marketing Tips for Small Businesses
By Neal Schaffer | February 26, 2020

Influencer marketing is not limited to just large brands. Even the smallest of businesses can leverage influencers as part of their marketing. Here's how.

Advice
How can I drive more clients to my image editing business beyond just advertising?
By John Willson | 3 Answers | Last Activity on February 23, 2020

Hi, I have an image editing firm and am currently running ads on Google for it, but the rate of conversion or valid customers that I am currently making on a monthly business is not helping grow...

Category
The Best List Broker Services of 2020
By Andrew Martins | February 21, 2020

Looking for the best list brokers? We have easy-to-read, expert reviews and feature comparisons of the best and cheapest brokers.

Article
Stand out in Your Industry Using These 8 Trade Show Tips
By business.com editorial staff | February 17, 2020

Follow these tips to be a standout in your industry.

Article
5 Reasons Why Your Social Media Marketing Campaign Is Failing (and How to Fix It!)
By Syed Balkhi | February 13, 2020

Are you struggling to gain traction on social media? These five reasons could be why, and luckily they are easy problems to fix.

Article
How Customer Support Improves B2B Customer Retention
By Robert Johnson | February 12, 2020

Learn how positive customer service interactions with your business can help you retain your B2B customers.

Article
3 Lessons Modern Marketers Can Learn From History's Greatest Advertisers
By Matt Shealy | February 07, 2020

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

Article
How to Launch a Podcast on a Shoestring Budget
By Felena Hanson | February 04, 2020

Creating a podcast can be as simple or complicated as you make it.

Article
2020 Trade Show Exhibit Trends
By business.com editorial staff | February 03, 2020

Help your trade show exhibit stand out by keeping an eye on these trends.

Article
How to Reduce Cart Abandonment During Checkout
By Thomas Griffin | January 22, 2020

Your bottom line will see a boost when you take steps to make sure people buy what is in their cart.