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From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | June 26, 2020

You can't effectively market your products until you know who is likely to need them. Take these steps to pinpoint your ideal clients.

Article
Social Media Marketing Mistakes You're Making (And How to Fix Them)
By Thomas Griffin | June 24, 2020

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Category
The Best Live Chat Software of 2020
By Business.com Editorial Staff | June 22, 2020

Looking for affordable and feature-rich live chat support software? See our reviews for live chat software for your small or medium business.

Article
Advertising on the Radio? Know These FCC Rules
By business.com editorial staff | June 22, 2020

Stay in compliance and reach customers with these tips.

Article
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | June 19, 2020

Learn how the video game industry's practices can boost your marketing.

Article
How to Use Direct Mail Marketing Out of a Crisis
By Kent Moon | June 18, 2020

With the recent ease of restrictions, businesses should take full advantage of direct mail marketing opportunities to amend customer relationships and pursue new customers.

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Article
How Writing a Book Might Help Your Small Business
By business.com editorial staff | June 16, 2020

Writing a book can build trust and foster a more genuine connection with your consumers.

Article
Ad Tech vs. Marketing Tech: Understanding the Difference
By business.com editorial staff | June 15, 2020

Has your company invested in the right platforms to engage your customers?

Article
How to Beat Malvertising
By business.com editorial staff | June 15, 2020

Cybercriminals can strike using your company's digital advertisements.

Article
How Will In-Person Sales Meetings Evolve After COVID-19?
By Neel Lukka | June 12, 2020

How will the sales landscape change after the pandemic subsides? Meeting, travel and conferences will require certain virtual adaptations.

Article
How Projection Mapping Is Changing the Ad World
By business.com editorial staff | June 12, 2020

Projection mapping is transforming buildings into works of art.

Article
How to Go Mobile-First in the Age of Mobile Marketing
By Jared Atchison | June 11, 2020

Here's a breakdown of what you should know about being mobile-first in a time where mobile interactions lead all online activities.

Article
Why Subscribers Mark You as Spam, and How You Can Prevent It
By Liviu Tanase | June 11, 2020

When subscribers mark you as spam, fewer of your emails reach people's inboxes. Here is how to avoid the spam folder so your campaigns can be seen.

Article
Why You Should Advertise on Podcasts
By business.com editorial staff | June 11, 2020

Podcasts offer a unique marketing opportunity that has helped many companies explode.

Article
Digital Receipts: Why Retailers Are Embracing Them
By business.com editorial staff | June 11, 2020

Empower your digital marketing program with data through a digital receipt.

Article
Letter Folding Machine Buying Guide
By business.com editorial staff | June 05, 2020

Save yourself some manual labor and time and invest in a letter folding machine.

Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | June 04, 2020

Check out these common reasons why many e-commerce marketing efforts don't deliver.

Article
How AI Is Changing Digital Marketing
By Sean Cotton | June 04, 2020

Top-performing companies are heavily focused on moving faster, lowering costs and predicting trends. Artificial intelligence makes all of these things possible.

Article
6 Tips for Improving the Effectiveness of Your Email Newsletter
By Thomas Griffin | June 04, 2020

Do you want to improve the effectiveness of your email newsletter? We are going to look at several tips you can use to increase sales, conversions, and engagement on your emails by using the multiple...

Article
What Are the Most Important KPIs for Content Marketing?
By Jayson DeMers | June 04, 2020

Here's how to use KPIs to measure the success of your content marketing campaign and improve on it.

Article
Choosing a Direct Mail Strategy: EDDM vs. Targeted Mailing
By Kent Moon | June 02, 2020

Direct mail is still an effective marketing method, but it's important to decide which mailing strategy is best for your business.

Article
Are Comparison Sites Good for Your Business?
By business.com editorial staff | June 02, 2020

Comparison shopping websites are popular among consumers, but how do they impact business?

Article
How to Use Content Marketing to Boost Organic Search
By business.com editorial staff | June 02, 2020

Crafting the right content can help you reach the right audience and boost your SEO.

Article
What Is Predictive Merchandising?
By business.com editorial staff | June 01, 2020

Learn the basics about predictive merchandising and what small businesses need to know.

Article
How to Judge the Success of a Marketing Campaign
By business.com editorial staff | June 01, 2020

Whether your campaign is analog or digital, there are ways to measure its success.

Article
5 Tips for Growing Your New YouTube Channel
By Syed Balkhi | May 29, 2020

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...

Article
How to Build Social Proof for Your Small Business
By Thomas Griffin | May 29, 2020

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

Article
Why and How Your Online Store Should Offer Loss Leaders
By business.com editorial staff | May 27, 2020

Here's how you can implement the loss leader strategy for your e-commerce business.