Marketing Solutions

If you're trying to get coverage from a publication, it's important to pitch journalists the right way. Here are five PR tactics that work, according to the journalists who receive them.

Set a budget for your company's direct marketing campaign

We offer four tips from experts to answer a Business.com community question.

Following proper etiquette in customer communications will build trust and loyalty.

Find out how to automatically track your equipment and other assets to extend lifespan, reduce maintenance costs, and improve utilization.

Use these marketing tactics to help you and your clients win business in your community.

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

So you've decided to invest in mobile marketing (good call), but how do you know if your efforts are working? Here's what you should measure.

Check out these five ways interactive voice response systems can help your business.

Google My Business has halted certain features of its services due to the coronavirus and also has limited functionality during this time.

While sales may be slow during the COVID-19 pandemic, you can generate leads that will set you up for success once the crisis passes.

When it comes to reaching young people, technology and trends are key.

These marketing tools and tips can help you make the most of social media.

If you want to start a blog, check out these trends first.

Find out what expenses restaurant owners often overlook.

I have tried numerous plans including facebook advertising and they do not seem to generate leads. I spent $500 on Facebook advertising, received 28 leads, but only 2 came into the office and did not...

Is your brand taking advantage of email marketing to grow to its fullest potential? If not, it’s missing out on the opportunity to improve user engagement.

Find out how you can use interactive content like quizzes and polls to engage your customers and grow your business.

It used to be all the rage, but is social media marketing still worth the effort?

Your ads don't do any good if the intended people don't see them. Contextual targeting is all about serving relevant ads to the right people.

Influencer marketing is not limited to just large brands. Even the smallest of businesses can leverage influencers as part of their marketing. Here's how.

Hi, I have an image editing firm and am currently running ads on Google for it, but the rate of conversion or valid customers that I am currently making on a monthly business is not helping grow...

Follow these tips to be a standout in your industry.

Are you struggling to gain traction on social media? These five reasons could be why, and luckily they are easy problems to fix.

Learn how positive customer service interactions with your business can help you retain your B2B customers.

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

Creating a podcast can be as simple or complicated as you make it.

Your bottom line will see a boost when you take steps to make sure people buy what is in their cart.

Make sure your brand's videos stand out from the crowd.

The more creativity you can include in your campaigns, the better off you (and your brand) will be.