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From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
Pricing and Costs of Direct Marketing
By business.com editorial staff | April 06, 2020

Set a budget for your company's direct marketing campaign

Article
How to Generate Press for Your Small Business
By business.com editorial staff | April 06, 2020

We offer four tips from experts to answer a Business.com community question.

Article
4 CMMS Packages for Small Businesses
By business.com editorial staff | April 02, 2020

Find out how to automatically track your equipment and other assets to extend lifespan, reduce maintenance costs, and improve utilization.

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Article
How to Communicate With Your Customers During the Coronavirus
By Skye Schooley | March 31, 2020

Learn what to say to customers during COVID-19, how frequently you should be reaching out and which platforms you should use.

Article
Mobile Marketing Analytics: Which Metrics Measure Success?
By business.com editorial staff | March 30, 2020

So you've decided to invest in mobile marketing (good call), but how do you know if your efforts are working? Here's what you should measure.

Article
Could IVR Systems Improve Your Customer Service?
By business.com editorial staff | March 30, 2020

Check out these five ways interactive voice response systems can help your business.

Article
How Is COVID-19 Affecting Google My Business?
By Kaili Killpack | March 27, 2020

Google My Business has halted certain features of its services due to the coronavirus and also has limited functionality during this time.

Article
8 Ways to Generate Leads During COVID-19
By Nicole Krug | March 24, 2020

While sales may be slow during the COVID-19 pandemic, you can generate leads that will set you up for success once the crisis passes.

Article
Marketing to Teens
By business.com editorial staff | March 17, 2020

When it comes to reaching young people, technology and trends are key.

Article
12 Interesting Blog Trends
By business.com editorial staff | March 16, 2020

If you want to start a blog, check out these trends first.

Article
Hidden Costs of Restaurant Marketing
By business.com editorial staff | March 16, 2020

Find out what expenses restaurant owners often overlook.

Article
4 Ways to Improve Email Marketing Engagement
By Chris Christoff | March 11, 2020

Is your brand taking advantage of email marketing to grow to its fullest potential? If not, it’s missing out on the opportunity to improve user engagement.

Article
How to Create Interactive Content for Rapid Business Growth
By Thomas Griffin | March 10, 2020

Find out how you can use interactive content like quizzes and polls to engage your customers and grow your business.

Article
Is Social Media Marketing Still Worth It?
By Jayson DeMers | March 04, 2020

It used to be all the rage, but is social media marketing still worth the effort?

Article
What Is Contextual Targeting? How It Works (in 5 Steps)
By Arjun Kohli | February 29, 2020

Your ads don't do any good if the intended people don't see them. Contextual targeting is all about serving relevant ads to the right people.

Article
8 Influencer Marketing Tips for Small Businesses
By Neal Schaffer | February 26, 2020

Influencer marketing is not limited to just large brands. Even the smallest of businesses can leverage influencers as part of their marketing. Here's how.

Article
Stand out in Your Industry Using These 8 Trade Show Tips
By business.com editorial staff | February 17, 2020

Follow these tips to be a standout in your industry.

Article
5 Reasons Why Your Social Media Marketing Campaign Is Failing (and How to Fix It!)
By Syed Balkhi | February 13, 2020

Are you struggling to gain traction on social media? These five reasons could be why, and luckily they are easy problems to fix.

Article
How Customer Support Improves B2B Customer Retention
By Robert Johnson | February 12, 2020

Learn how positive customer service interactions with your business can help you retain your B2B customers.

Article
3 Lessons Modern Marketers Can Learn From History's Greatest Advertisers
By Matt Shealy | February 07, 2020

Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

Article
How to Launch a Podcast on a Shoestring Budget
By Felena Hanson | February 04, 2020

Creating a podcast can be as simple or complicated as you make it.

Article
How to Reduce Cart Abandonment During Checkout
By Thomas Griffin | January 22, 2020

Your bottom line will see a boost when you take steps to make sure people buy what is in their cart.

Article
You Can Create Viral Video Content for Social Media on a Budget
By Nathan Resnick | January 05, 2020

Make sure your brand's videos stand out from the crowd.

Article
How to Inject Creativity Into Your Business's Marketing Methods
By Lucas DiPietrantonio | January 05, 2020

The more creativity you can include in your campaigns, the better off you (and your brand) will be.

Article
How to Boost Experiential Marketing Campaigns With Content
By Jared Atchison | December 20, 2019

Content plays a crucial role in the success of your experiential marketing campaign. Dive into the different ways content bolsters people's experiences with your brand.