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Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
BY Edward Page

Both SMS marketing and mobile marketing are critical to your overall marketing strategy. Learn how and when to use each form.

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Step-by-Step Guide to Social Media Marketing for Small Businesses
BY Kiely Kuligowski

Social media marketing is a key part of modern business. Here's a step-by-step guide on how to start a successful strategy.

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5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
BY Thomas Griffin

Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction.

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How to Create Great Business Testimonial Marketing Videos
BY Greg Ball

Do your marketing videos need to be made professionally?

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How SEO Can Help You Overcome the Impact of COVID-19
BY Jared Atchison

Don't reduce your SEO and marketing activities during the current crisis. Learn how SEO will help you stay in the minds of your audience and help you thrive in the future.

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How Blog Content Can Grow Your Lead List
BY Syed Balkhi

Your blog can be a good place to start growing your leads.

Article
Do You Need a 24/7 Call Center?
BY Jennifer Post

It's not always easy for your customers to call you during your normal business hours. That's where a 24/7 call center comes in handy.

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17 Helpful Tools to Improve Your Email Marketing Efforts
BY Scott Gerber

These tools and strategies can make email marketing more efficient and less time-consuming.

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4 Powerful Business Metrics You Should Track for Success
BY Chris Christoff

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

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Free Answering Services: Who Offers Free Trials, and What to Look for During Your Trial
BY Marisa Sanfilippo

While free answering services don't exist, many answering services offer a free trial so you can test how they handle your incoming calls.

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Why and How to Create Video Content to Help Your Business
BY Joshua Stowers

Find out why viewers respond to video content marketing and how it can help your business.

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How to Take Control Over Your Customer Churn Rate
BY Thomas Griffin

Do you have a hard time keeping customers interested after their initial purchase? If so, you may need help getting a handle on your churn rate.

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Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
BY Kent Moon

Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business.

Article
How Technology Is Changing Online Advertising
BY business.com editorial staff

Advertisers must adapt to new technology or be ignored online.

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How to Dramatically Improve Your SEO Ranking
BY Syed Balkhi

Your search engine results page ranking is one of the most important aspects of your online business. Check out these helpful tips to improve your SEO strategy.

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4 Clever Strategies to Get More Value From Your Content
BY Thomas Griffin

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Article
How to Avoid Creating an Annoying Email Campaign
BY Andrew Martins

People are leery of promotional emails, so it's important not to annoy potential customers with your campaign. Here are four tips to help you avoid that problem.

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3 Influencer Marketing Myths and Why They're Wrong
BY Shane Barker

he right tools, strategy and mindset can help you ace this marketing strategy.

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Ways to Monetize Your Website With Affiliate Marketing
BY business.com editorial staff

Here's how to use, and profit from, affiliate marketing on your website.

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7 Ways to Build a Quality Email List
BY Kiely Kuligowski

An email list is the foundation of an email marketing campaign. Here's how you can build a quality list of subscribers for your email campaigns.