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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How to Grow Your Small Business With Content Upgrades
By Thomas Griffin | July 01, 2020

Content upgrades are a great way to grow your small business. Learn the difference between content upgrades and lead magnets, and how to start implementing a strategy.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
By business.com editorial staff | July 01, 2020

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
How Page Load Speed Affects Customer Behavior
By business.com editorial staff | June 30, 2020

Here's what can happen if your site is too slow and how to speed it up.

Article
7 Best Tactics to Promote Your Business Podcast
By business.com editorial staff | June 30, 2020

Anybody can start a podcast, but how does one grow an audience? Here's how to earn more listeners.

Article
3 Ways to Use Social Proof to Grow Your Small Business
By Chris Christoff | June 29, 2020

Using social proof on your website and social media makes it easier to persuade people to trust your business.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
By Daglar Cizmeci | June 29, 2020

Businesses that rely on offline operations are in a difficult position due to COVID-19. How has the virus forced businesses to display their online adaptability, and how can you keep up?

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Article
Aim and Fire! How to Identify Your Target Audience
By Usman Raza | June 26, 2020

You can't effectively market your products until you know who is likely to need them. Take these steps to pinpoint your ideal clients.

Article
Why and How You Should Create Wellness Content During COVID-19
By Jared Atchison | June 26, 2020

As a business, you should be offering wellness content to your employees and customers during a public health crisis. Here are some ways it can help your brand and some methods to deliver it.

Article
Social Media Marketing Mistakes You're Making (And How to Fix Them)
By Thomas Griffin | June 24, 2020

Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them.

Article
Building Your Brand as an Advertising or Marketing Agency
By business.com editorial staff | June 23, 2020

Learn how to find your audience and brand identity.

Article
4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | June 19, 2020

Learn how the video game industry's practices can boost your marketing.

Article
Restaurant Menu Pricing: How to Decide How Much to Charge for Your Dishes
By business.com editorial staff | June 19, 2020

Learn how to balance customer value, ingredient quality, overhead cost and profit.

Article
7 Steps to Create Brand Guidelines for Your Digital Marketing
By Colby Flood | June 18, 2020

You want your digital marketing to project a consistent, positive image and voice. Here are the steps to develop marketing guidelines for your team.

Article
How to Use Direct Mail Marketing Out of a Crisis
By Kent Moon | June 18, 2020

With the recent ease of restrictions, businesses should take full advantage of direct mail marketing opportunities to amend customer relationships and pursue new customers.

Article
Social Media Giveaway Best Practices You Need to Know
By Thomas Griffin | June 17, 2020

Social media giveaways are an excellent way to grow your business. Follow these best practices to host a successful event.

Article
How Writing a Book Might Help Your Small Business
By business.com editorial staff | June 16, 2020

Writing a book can build trust and foster a more genuine connection with your consumers.

Article
Ad Tech vs. Marketing Tech: Understanding the Difference
By business.com editorial staff | June 15, 2020

Has your company invested in the right platforms to engage your customers?

Article
How to Go Mobile-First in the Age of Mobile Marketing
By Jared Atchison | June 11, 2020

Here's a breakdown of what you should know about being mobile-first in a time where mobile interactions lead all online activities.

Article
Why Subscribers Mark You as Spam, and How You Can Prevent It
By Liviu Tanase | June 11, 2020

When subscribers mark you as spam, fewer of your emails reach people's inboxes. Here is how to avoid the spam folder so your campaigns can be seen.

Article
Why You Should Advertise on Podcasts
By business.com editorial staff | June 11, 2020

Podcasts offer a unique marketing opportunity that has helped many companies explode.

Article
4 Best Practices For Small Businesses to Grow Their Social Channels
By Luke Fitzpatrick | June 05, 2020

The importance of small businesses to foster growth on their social channels cannot be understated.

Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | June 04, 2020

Check out these common reasons why many e-commerce marketing efforts don't deliver.

Article
How AI Is Changing Digital Marketing
By Sean Cotton | June 04, 2020

Top-performing companies are heavily focused on moving faster, lowering costs and predicting trends. Artificial intelligence makes all of these things possible.

Article
6 Tips for Improving the Effectiveness of Your Email Newsletter
By Thomas Griffin | June 04, 2020

Do you want to improve the effectiveness of your email newsletter? We are going to look at several tips you can use to increase sales, conversions, and engagement on your emails by using the multiple...

Article
What Are the Most Important KPIs for Content Marketing?
By Jayson DeMers | June 04, 2020

Here's how to use KPIs to measure the success of your content marketing campaign and improve on it.

Article
3 Powerful Tips for Successful Account Management
By business.com editorial staff | June 04, 2020

When you open an account, you begin the process of building the account. Here are some useful tips for managing the process.

Article
Choosing a Direct Mail Strategy: EDDM vs. Targeted Mailing
By Kent Moon | June 02, 2020

Direct mail is still an effective marketing method, but it's important to decide which mailing strategy is best for your business.

Article
How to Use Content Marketing to Boost Organic Search
By business.com editorial staff | June 02, 2020

Crafting the right content can help you reach the right audience and boost your SEO.

Article
Intellectual Property Infringement: What Real Business Owners Need to Know
By business.com editorial staff | June 01, 2020

Your guide to copyrights, patents, trademarks and intellectual property infringement.