Marketing Strategy

Your guide to copyrights, patents, trademarks and intellectual property infringement.

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.

Learn the basics about predictive merchandising and what small businesses need to know.

Whether your campaign is analog or digital, there are ways to measure its success.

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

How are you expanding your list of email subscribers? There are easy ways to do it, and you're probably not taking advantage. Here are some underused tactics to grow your email list for free.

Want to use videos in your email marketing campaigns but don't know how to? Here are a few effective tips to leverage them for your campaigns with ease.

Here's how you can implement the loss leader strategy for your e-commerce business.

How often should you be reaching out to your customers during coronavirus, and which platforms should be using? What should you be saying to customers, and what should you AVOID saying? (Note:...

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Direct mail marketing can be competitive. Here are four different ways to ensure your direct mail marketing campaign stands out from the rest, helping you grow your business.

Your blog is one of the most important parts of your website. We are going to show you how to repurpose your posts so you can get even more engagement and sales.

Sales skills can be taught, and role-playing is a great way to improve them. Here are five tips to incorporate role-playing into your sales training.

SEO remains a highly effective strategy for DIY entrepreneurs to compete with larger companies. To do so effectively, you have to play by a different set of rules.

Direct mail has significant advantages for the right business. Could it become a complementary part of your marketing strategy?

This company is famous and big, they have offices all over the world and ranked among the top ten in the world in their industry. I have been trying hard to get this company to order from my...

Influencers are an excellent way to grow your social media marketing campaign. Let's review what you need to know about these internet personalities and influencer marketing in 2020.

Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.

Consistency may seem like the antithesis to creativity, but it's a crucial element to branding.

Social media can be an effective marketing tool to grow your business, but remember that what helps grow a business and what attracts massive amounts of followers are not always the same thing.

Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.

Content marketing is a great strategy to increase sales and build your brand, but without a positive content experience, your content marketing strategy will fail to meet its goals.

Marketing on a shoestring budget doesn't have to be as hard as it sounds. Here are several excellent ways you can grow your business without breaking the bank.

I am running a mechanical and pipeline contractual business. I have obtained many contracts through face-to-face dealings and personal contacts. However, I am not able to attract big clients.

At a time when people are largely stuck at home and most content is surrounding only one topic, businesses have to be extra creative in how they reach people.

If you sell products online, you can't afford to ignore social media as a marketing tool.

Follow these 10 customer retention strategies to keep your customers loyal to your business during the coronavirus crisis.

Implementing some simple, basic digital marketing strategies can help grow your business.

Strategic partnerships have mutual benefits and can lead to long-term profits.