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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How Writing a Book Might Help Your Small Business
By business.com editorial staff | June 16, 2020

Writing a book can build trust and foster a more genuine connection with your consumers.

Article
Ad Tech vs. Marketing Tech: Understanding the Difference
By business.com editorial staff | June 15, 2020

Has your company invested in the right platforms to engage your customers?

Article
How to Go Mobile-First in the Age of Mobile Marketing
By Jared Atchison | June 11, 2020

Here's a breakdown of what you should know about being mobile-first in a time where mobile interactions lead all online activities.

Article
Why Subscribers Mark You as Spam, and How You Can Prevent It
By Liviu Tanase | June 11, 2020

When subscribers mark you as spam, fewer of your emails reach people's inboxes. Here is how to avoid the spam folder so your campaigns can be seen.

Article
Why You Should Advertise on Podcasts
By business.com editorial staff | June 11, 2020

Podcasts offer a unique marketing opportunity that has helped many companies explode.

Article
Marketing to College Students
By business.com editorial staff | June 10, 2020

Find future customers when you get schooled on student trends and targets.

Article
4 Best Practices For Small Businesses to Grow Their Social Channels
By Luke Fitzpatrick | June 05, 2020

The importance of small businesses to foster growth on their social channels cannot be understated.

Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | June 04, 2020

Check out these common reasons why many e-commerce marketing efforts don't deliver.

Article
How AI Is Changing Digital Marketing
By Sean Cotton | June 04, 2020

Top-performing companies are heavily focused on moving faster, lowering costs and predicting trends. Artificial intelligence makes all of these things possible.

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Article
6 Tips for Improving the Effectiveness of Your Email Newsletter
By Thomas Griffin | June 04, 2020

Do you want to improve the effectiveness of your email newsletter? We are going to look at several tips you can use to increase sales, conversions, and engagement on your emails by using the multiple...

Article
What Are the Most Important KPIs for Content Marketing?
By Jayson DeMers | June 04, 2020

Here's how to use KPIs to measure the success of your content marketing campaign and improve on it.

Article
3 Powerful Tips for Successful Account Management
By business.com editorial staff | June 04, 2020

When you open an account, you begin the process of building the account. Here are some useful tips for managing the process.

Article
How to Create Custom Share Buttons for Facebook, Twitter and LinkedIn
By business.com editorial staff | June 03, 2020

Help consumers share your blog content on leading social media sites by creating custom share buttons. Business.com shows you how.

Article
Choosing a Direct Mail Strategy: EDDM vs. Targeted Mailing
By Kent Moon | June 02, 2020

Direct mail is still an effective marketing method, but it's important to decide which mailing strategy is best for your business.

Article
How to Use Content Marketing to Boost Organic Search
By business.com editorial staff | June 02, 2020

Crafting the right content can help you reach the right audience and boost your SEO.

Article
Intellectual Property Infringement: What Real Business Owners Need to Know
By business.com editorial staff | June 01, 2020

Your guide to copyrights, patents, trademarks and intellectual property infringement.

Article
Get a Whiff of This: Research Proves Marketing With Scent Increases Sales
By business.com editorial staff | June 01, 2020

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.

Article
What Is Predictive Merchandising?
By business.com editorial staff | June 01, 2020

Learn the basics about predictive merchandising and what small businesses need to know.

Article
How to Judge the Success of a Marketing Campaign
By business.com editorial staff | June 01, 2020

Whether your campaign is analog or digital, there are ways to measure its success.

Article
5 Tips for Growing Your New YouTube Channel
By Syed Balkhi | May 29, 2020

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...

Article
How to Build Social Proof for Your Small Business
By Thomas Griffin | May 29, 2020

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

Article
7 Effective Tips For Using Videos in Email Marketing
By Shane Barker | May 28, 2020

Want to use videos in your email marketing campaigns but don't know how to? Here are a few effective tips to leverage them for your campaigns with ease.

Article
Why and How Your Online Store Should Offer Loss Leaders
By business.com editorial staff | May 27, 2020

Here's how you can implement the loss leader strategy for your e-commerce business.

Article
Social Media Stars: How Much Do They Really Make?
By business.com editorial staff | May 25, 2020

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Article
4 Methods to Spice Up Your Direct Mail Marketing
By Kent Moon | May 22, 2020

Direct mail marketing can be competitive. Here are four different ways to ensure your direct mail marketing campaign stands out from the rest, helping you grow your business.

Article
How to Repurpose Your Blog Content for Improved Engagement
By Syed Balkhi | May 21, 2020

Your blog is one of the most important parts of your website. We are going to show you how to repurpose your posts so you can get even more engagement and sales.

Article
Use Role-Playing to Engage Your Sales Force
By business.com editorial staff | May 20, 2020

Sales skills can be taught, and role-playing is a great way to improve them. Here are five tips to incorporate role-playing into your sales training.

Article
SEO Tactics for the Do-It-Yourself Entrepreneur
By Marc Felgar | May 20, 2020

SEO remains a highly effective strategy for DIY entrepreneurs to compete with larger companies. To do so effectively, you have to play by a different set of rules.

Article
What Is Direct Mail and Is It Right for Your Business?
By Kent Moon | May 14, 2020

Direct mail has significant advantages for the right business. Could it become a complementary part of your marketing strategy?