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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Intellectual Property Infringement: What Real Business Owners Need to Know
By business.com editorial staff | June 01, 2020

Your guide to copyrights, patents, trademarks and intellectual property infringement.

Article
Get a Whiff of This: Research Proves Marketing With Scent Increases Sales
By business.com editorial staff | June 01, 2020

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.

Article
What Is Predictive Merchandising?
By business.com editorial staff | June 01, 2020

Learn the basics about predictive merchandising and what small businesses need to know.

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Article
How to Judge the Success of a Marketing Campaign
By business.com editorial staff | June 01, 2020

Whether your campaign is analog or digital, there are ways to measure its success.

Article
5 Tips for Growing Your New YouTube Channel
By Syed Balkhi | May 29, 2020

YouTube is the second most popular website in the world. Due to its popularity, many marketers and business owners want a prominent account on this social platform. Learn how to capitalize on your...

Article
How to Build Social Proof for Your Small Business
By Thomas Griffin | May 29, 2020

Building trust with consumers is one of the fastest ways to grow your small business. Here's how to build social proof and generate more leads.

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Article
Overlooked Tactics to Grow Your Email List Organically
By Liviu Tanase | May 28, 2020

How are you expanding your list of email subscribers? There are easy ways to do it, and you're probably not taking advantage. Here are some underused tactics to grow your email list for free.

Article
7 Effective Tips For Using Videos in Email Marketing
By Shane Barker | May 28, 2020

Want to use videos in your email marketing campaigns but don't know how to? Here are a few effective tips to leverage them for your campaigns with ease.

Article
Why and How Your Online Store Should Offer Loss Leaders
By business.com editorial staff | May 27, 2020

Here's how you can implement the loss leader strategy for your e-commerce business.

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Advice
How do you effectively communicate with your customers during coronavirus?
By Skye Schooley | 6 Answers | Last Activity on May 26, 2020

How often should you be reaching out to your customers during coronavirus, and which platforms should be using? What should you be saying to customers, and what should you AVOID saying? (Note:...

Article
Social Media Stars: How Much Do They Really Make?
By business.com editorial staff | May 25, 2020

Advertising agencies are increasing their spending on sponsored content from viral social media mavens, but how much do these stars make?

Article
4 Methods to Spice Up Your Direct Mail Marketing
By Kent Moon | May 22, 2020

Direct mail marketing can be competitive. Here are four different ways to ensure your direct mail marketing campaign stands out from the rest, helping you grow your business.

Article
How to Repurpose Your Blog Content for Improved Engagement
By Syed Balkhi | May 21, 2020

Your blog is one of the most important parts of your website. We are going to show you how to repurpose your posts so you can get even more engagement and sales.

Article
Use Role-Playing to Engage Your Sales Force
By business.com editorial staff | May 20, 2020

Sales skills can be taught, and role-playing is a great way to improve them. Here are five tips to incorporate role-playing into your sales training.

Article
SEO Tactics for the Do-It-Yourself Entrepreneur
By Marc Felgar | May 20, 2020

SEO remains a highly effective strategy for DIY entrepreneurs to compete with larger companies. To do so effectively, you have to play by a different set of rules.

Article
What Is Direct Mail and Is It Right for Your Business?
By Kent Moon | May 14, 2020

Direct mail has significant advantages for the right business. Could it become a complementary part of your marketing strategy?

Advice
Should I offer free samples to potential clients?
By Victoria Ye | 14 Answers | Last Activity on May 14, 2020

This company is famous and big, they have offices all over the world and ranked among the top ten in the world in their industry. I have been trying hard to get this company to order from my...

Article
What You Need to Know About Social Media Influencers
By Thomas Griffin | May 12, 2020

Influencers are an excellent way to grow your social media marketing campaign. Let's review what you need to know about these internet personalities and influencer marketing in 2020.

Article
How to Give Your Business a Digital Makeover (and Why You Should)
By Jared Atchison | May 12, 2020

Updating your business's digital appearance and strategies is essential to stay relevant and appealing to your audience. Let's explore ways for businesses to give themselves a digital makeover.

Article
Consistency: The Key to a Strong Brand
By Nicole Krug | May 12, 2020

Consistency may seem like the antithesis to creativity, but it's a crucial element to branding.

Article
Using Social Media to Grow Your Business
By Adam Coughlin | May 12, 2020

Social media can be an effective marketing tool to grow your business, but remember that what helps grow a business and what attracts massive amounts of followers are not always the same thing.

Article
4 Simple Ways to Boost Engagement With Email Marketing
By Chris Christoff | May 12, 2020

Is your brand taking advantage of email marketing to grow? If not, you're missing out on an opportunity to build strong customer relationships, improve engagement and drive sales.

Article
9 Ways to Boost Your Customers' Content Experience
By David Trounce | May 11, 2020

Content marketing is a great strategy to increase sales and build your brand, but without a positive content experience, your content marketing strategy will fail to meet its goals.

Article
How to Market Your Website on a Shoestring Budget
By Syed Balkhi | May 08, 2020

Marketing on a shoestring budget doesn't have to be as hard as it sounds. Here are several excellent ways you can grow your business without breaking the bank.

Advice
I've only been able to secure clients face-to-face. How can I attract more clients online?
By Arun Mishra | 6 Answers | Last Activity on May 08, 2020

I am running a mechanical and pipeline contractual business. I have obtained many contracts through face-to-face dealings and personal contacts. However, I am not able to attract big clients.

Article
How to Keep Content Fresh During COVID-19
By Boris Pfeiffer | May 07, 2020

At a time when people are largely stuck at home and most content is surrounding only one topic, businesses have to be extra creative in how they reach people.

Article
8 Ways to Use Social Media to Grow Your Sales
By business.com editorial staff | May 06, 2020

If you sell products online, you can't afford to ignore social media as a marketing tool.

Article
How to Retain Customers During COVID-19
By Skye Schooley | May 06, 2020

Follow these 10 customer retention strategies to keep your customers loyal to your business during the coronavirus crisis.

Article
How to Do Digital Marketing (Even If You Aren't an Expert)
By business.com editorial staff | May 05, 2020

Implementing some simple, basic digital marketing strategies can help grow your business.

Article
5 Reasons Your Business Should Have Strategic Partnerships
By business.com editorial staff | April 30, 2020

Strategic partnerships have mutual benefits and can lead to long-term profits.