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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
12 Proven Ways to Increase Sales
By David Gargaro | August 03, 2020

Small businesses rely on growing their sales to drive revenue and support a healthy cash flow. These 12 proven ways to increase sales can help your small business grow.

Article
3 Rebound Strategies to Help Your Business Overcome Crisis
By Joy Gendusa | July 31, 2020

Despite huge losses due to the pandemic, my company is back to profitability after just five turbulent weeks. Here are some takeaways from our success.

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Article
4 B2B Marketing Strategies for Explosive Growth
By Chris Christoff | July 29, 2020

B2B and B2C marketing have a lot in common, but also significant differences. Here are four B2B marketing strategies and how to use them to generate more sales and leads for your business.

Article
17 Helpful Tools to Improve Your Email Marketing Efforts
By Scott Gerber | July 27, 2020

These tools and strategies can make email marketing more efficient and less time-consuming.

Article
4 Powerful Business Metrics You Should Track for Success
By Chris Christoff | July 24, 2020

Do you want to use your metrics to make smarter business decisions? Let's look at four important metrics and how to use them to grow your business.

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | July 23, 2020

Want more people to read your emails? Here is how to engage your subscribers more efficiently and boost email marketing ROI.

Article
7 Effective Ways to Strengthen Your Small Business During Quarantine
By Mervik Haums | July 23, 2020

Businesses large and small are feeling the impact of this global pandemic. Here are seven strategies to strengthen your startup during times of economic uncertainty.

Article
Why and How to Create Video Content to Help Your Business
By Joshua Stowers | July 23, 2020

Find out why viewers respond to video content marketing and how it can help your business.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | July 21, 2020

Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business.

Article
Redefining Agility: Marketers Need More Focus, Not More Speed
By Andrea Fryrear | July 17, 2020

What marketers really need, and what Agile marketing provides us when we get it right, is focus.

Article
Why Diversity Marketing Is Good Business
By Kiely Kuligowski | July 17, 2020

Are you missing out on business because your marketing strategy isn't diverse enough?

Article
5 Ways Your Small Business Can Improve Customer Engagement
By Thomas Griffin | July 15, 2020

Success on social media, email and your website influences how users interact with your brand.

Article
The Top 10 Strategies to Effectively Market Your Small Business on Social Media
By Jock Breitwieser | July 14, 2020

Discover the top 10 strategies you can harness to unleash the power of social media marketing and propel your small business into the stratosphere.

Article
How to Dramatically Improve Your SEO Ranking
By Syed Balkhi | July 13, 2020

Your search engine results page ranking is one of the most important aspects of your online business. Check out these helpful tips to improve your SEO strategy.

Article
4 Clever Strategies to Get More Value From Your Content
By Thomas Griffin | July 13, 2020

Do you feel like you're not getting enough value from the content on your website? Let's look at four ways you can get more bang for your buck by diversifying the blog posts on your site.

Article
3 Influencer Marketing Myths and Why They're Wrong
By Shane Barker | July 09, 2020

he right tools, strategy and mindset can help you ace this marketing strategy.

Article
5 Facebook Metrics Expert Marketers Track (And Why You Should Too)
By Katherine Hunter-Blyden | July 08, 2020

Expert marketers know there are a few additional metrics that will give you a deeper understanding of how your Facebook ads are performing.

Article
3 Ways to Improve Your Livestreaming Strategy
By Chris Christoff | July 07, 2020

If you want to use social media to generate leads, build brand awareness or drive traffic to your site, have you considered live video streaming?

Article
10 Ways to Adapt Your Marketing Plan During the Pandemic
By Skye Schooley | July 07, 2020

Use these 10 strategies to modify your marketing plan and improve your efforts to reach your consumers during the coronavirus outbreak.

Article
3 Reasons Why You Should Provide Curated Content to Your Audience
By Jared Atchison | July 06, 2020

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here's how.

Article
How to Create a Value Offer That No One Else Can Compete With
By business.com editorial staff | July 06, 2020

Here are four secrets to a value proposition that only the best salespeople understand.

Article
The Ultimate Guide to Social Media Listening
By Aleh Barysevich | July 03, 2020

Knowing what your customers think about you has a real effect on your customer service, product development and marketing. Social listening is a great way to gain insight.

Article
4 Ways to Increase Your Brand's Social Media Engagement
By Chris Christoff | July 03, 2020

Engaging your target audience on social media doesn't have to be difficult. If you know who you're targeting and what they need from you, it's easier to get the results you want.

Article
UX and Conversion Rate Optimization: What You Need to Know
By Syed Balkhi | July 02, 2020

UX and conversion rate optimization are two critical aspects of your business. Learn how to improve these elements on your website and how they tie together to form an unmatched customer experience.

Article
12 Golden Rules of Small Business Website Design
By business.com editorial staff | July 02, 2020

To ensure your website does what it's intended to do, there is a set of "golden rules" that should be followed.

Article
How to Grow Your Small Business With Content Upgrades
By Thomas Griffin | July 01, 2020

Content upgrades are a great way to grow your small business. Learn the difference between content upgrades and lead magnets, and how to start implementing a strategy.

Article
The 7 Most Effective Ways to Manage Your Online Reputation
By business.com editorial staff | July 01, 2020

How can you manage your brand's online reputation? These seven steps will help you connect with your audience and make a good impression on anyone researching your brand online.

Article
How Page Load Speed Affects Customer Behavior
By business.com editorial staff | June 30, 2020

Here's what can happen if your site is too slow and how to speed it up.