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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How to Make Effective Training Videos
By Andre Oentoro | November 25, 2019

Learn to make training videos more engaging and interesting with visuals, duration, content, branding and intention.

Article
Enterprise Social Network Benefits and Which Ones to Try
By business.com editorial staff | November 24, 2019

Enterprise social networks (ESNs) help to streamline communication and improve employee morale and production.

Article
How to Use Social Media to Grow Your Business
By Roberto Garvin | November 22, 2019

Marketers, producers, and business owners see the goldmine in using social media platforms as a tool to reach out to the target audience worldwide. As a business owner, it is imperative to have a...

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Article
Why Google Bots Refuse to Crawl Your Site
By Kevin Reis | November 20, 2019

If your site isn't generating traffic, Google bots may not be crawling your webpages.

Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Brock Gratton | November 19, 2019

Giving your customers some personalized attention via email can lead to an increase in sales.

Article
The Best SEO Strategies for Your WordPress Site
By Jared Atchison | November 18, 2019

WordPress is one of the most popular and easy-to-use website platforms out there. But do you know how to optimize your WordPress site? Explore different strategies you can use to improve WordPress...

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Article
5 Interview Questions to Help You Hire the Best Marketing Candidate
By Kaitlyn Witman | November 18, 2019

Learn how to determine whether a marketing candidate is really qualified for the job.

Article
The Ultimate Local Franchise Marketing Guide
By Guy Sheetrit | November 17, 2019

Franchising is regarded as one of the most effective methods of expanding a business, with impressive success rates. However, underlying the successes of most franchises are marketing struggles...

Article
8 Ways to Build a Spectacular Online Presence
By Sergey Grybniak | November 15, 2019

In order to succeed in today's climate, it is critical your business has a solid online footprint.

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Article
How to Drive More Sales With E-Commerce Video Marketing
By Chris Christoff | November 14, 2019

Why not use video marketing to move customers through the sales funnel? Video content provides opportunities to give customers a better look at your products so they're comfortable during the...

Article
Progressive Web Apps: The New Must-Have Format for Mobile Branding
By Zac Johnson | November 14, 2019

Learn how progressive web apps are changing how businesses connect with their audiences.

Article
How to Boost Customer Retention
By Jared Atchison | November 12, 2019

The key to your business's success is making sure you are able to keep your customers coming back again and again.

Article
5 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | November 08, 2019

Your small business needs a mobile marketing strategy.

Article
Top 10 Unique Restaurant Promotion Ideas and Trends
By Jason Feemster | November 08, 2019

As the restaurant industry becomes more competitive, it's more important than ever to promote your small business. Business owners in the hospitality niche are eschewing traditional marketing...

Article
5 Ways to Make Your Brand More Memorable
By Jared Atchison | November 08, 2019

Standing out is challenging. Small businesses need to use different methods to make an impression on their audience.

Article
12 Marketing Tips for your Small Business
By Matthew G. | November 07, 2019

Digital marketing is essential for small businesses. With these 12 tips you can get started the right way without a labor-intensive process.

Article
How to Get a Featured Snippet on Google
By Randy Soderman | November 05, 2019

Landing a featured snippet on Google can drive a lot of traffic to your website.

Article
How to Create Accurate Customer Personas for Your Business
By Thomas Griffin | November 05, 2019

Email, social media, content marketing, and product success pivots on accurate customer personas. We are going to take a look at some of the most effective ways you can learn more about your target...

Article
7 Ways to Stand Out on Social Media
By Jared Atchison | November 05, 2019

Make sure all your hard work on branding pays off.

Article
4 Lead Nurturing Tactics That Work
By Rachel Krug | November 04, 2019

Here's why you need a lead nurturing strategy and the four tactics to keep in mind when following up.

Article
How to Drive Business Growth With Analytics
By Jared Atchison | November 04, 2019

One of the most powerful tools in a business's arsenal is analytics. In this article, you'll find a breakdown of the different ways analytics can help your business grow.

Article
4 Ways to Grow Your Stagnant Email List
By Syed Balkhi | November 04, 2019

To get the most out of email marketing, you have to make sure your list of subscribers remains fresh.

Article
How to Manage Digital Marketing for Small Business
By Chad Vanags | November 01, 2019

As the digital marketing landscape changes and evolves, what small business owners need to know in order to stay ahead of the curve.

Article
4 Things to Consider While Choosing a Website Template Design
By Jeff Yapp | November 01, 2019

Thanks to the option for a ready-made website template design, virtually anyone can now make a functional business plan template with little to no prior knowledge of web design.

Article
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | October 31, 2019

Use these five tips to reduce shopping cart abandonment and increase your online sales.

Article
How to Market Your Business on a Small Budget
By Ben Mizes | October 29, 2019

There are various marketing strategies small businesses can use that won't break the bank.

Article
Is a Subscription Website Right for Your Business?
By Jared Atchison | October 29, 2019

When used correctly, subscription websites can be a good way to increase your company's revenue.

Article
Talking Shop: Business.com CEO Talks Change and Rebranding Focus
By Chad Brooks | October 23, 2019

Business.com CEO, Doug Llewellyn, discusses the new focus of the company.

Article
How Can Businesses Thrive in the Age of Digital Demand?
By Julie Leonhardt LaTorre | October 23, 2019

Learn how brick-and-mortar businesses are using technology to succeed in a digital world.

Article
4 Growth Tactics for B2B Businesses
By Hailey Friedman | October 23, 2019

Here are four proven marketing strategies that can help your B2B company grow.