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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How to Make a Video on YouTube
By Max Freedman | December 11, 2020

Learning how to make a video on YouTube could bring your marketing efforts to new heights.

Article
How to Avoid Spam Filters
By Marisa Sanfilippo | December 11, 2020

To make the most of your email marketing efforts, you must find ways to keep your messages out of your customers' spam folders.

Article
How to Make a Viral Video
By Max Freedman | December 10, 2020

A viral video could significantly boost brand awareness and help you reach new customers. Here's how to make your video go viral.

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Article
How to Increase Your Holiday Sales
By Thomas Griffin | December 09, 2020

Businesses wait all year for the holiday season. With so much on the line, it is critical you are fully prepared to make the most out of the season.

Article
5 Ways to Increase Your E-Commerce Sales This Holiday Season
By Christopher Hamze | December 09, 2020

E-commerce is a popular way to shop this year. Here’s how you can increase your online sales.

Article
Everything You Need to Know About Email Marketing
By Mona Bushnell | December 04, 2020

Learn how to set marketing goals and achieve them through a targeted email marketing campaign.

Article
Instagram Best Posting Practices 2020
By Kiely Kuligowski | December 02, 2020

Follow these Instagram best practices to improve engagement and grow your following.

Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | December 02, 2020

E-commerce is becoming a staple of many businesses, so it's important to have a digital marketing strategy that aligns with online selling.

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Article
7 Most Effective Lead Nurturing Strategies
By David Gargaro | December 02, 2020

Once you engage leads, it is important to nurture them along the buying journey. Here are the best ways to nurture leads.

Article
How to Reduce Abandoned E-Commerce Carts With Email Marketing
By Skye Schooley | December 01, 2020

Learn how to use email marketing to recover e-commerce cart abandonment and increase sales.

Article
Email Analytics You Should Be Tracking
By Marisa Sanfilippo | December 01, 2020

These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions.

Article
How to Create a Successful Social Media Campaign
By David Gargaro | November 27, 2020

Social media marketing is key to a modern business's success. This guide explains how to create a successful social media marketing campaign.

Article
YouTube Analytics Guide
By Max Freedman | November 27, 2020

YouTube Analytics can help you keep tabs on your channel and your target audience's engagement. Here's how to use it.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | November 26, 2020

What is the sales funnel, and why is it important to your business?

Article
4 Ways to Get More From Your Marketing
By Jeremy Knauff | November 24, 2020

Marketing is an important component of every business, but many entrepreneurs aren't getting as much out of their efforts as they could.

Article
The 15 Best E-Commerce Marketing Tools
By Jamie Johnson | November 24, 2020

E-commerce marketing tools can help drive more traffic to your online store and increase conversions.

Article
How Can B2B Marketers Master Branding on Social Media?
By Christine Alemany | November 23, 2020

Branding is an important aspect of business for just about every organization. By focusing on consistency and seemingly minor details, B2B marketers can elevate their social media game. Here's how.

Article
Re-Engagement Email Strategy (With Examples)
By Max Freedman | November 23, 2020

When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.

Category
The Best Internet Marketing and PPC Management Services of 2021
By Sean Peek | November 20, 2020

Compare the best online marketing services side by side. Read in-depth reviews and learn how the best online marketing companies stack up.

Article
Building vs. Buying Your Email List
By Andrew Martins | November 19, 2020

Do you want a quick infusion of email addresses or a homegrown network of devoted consumers? You'll need to either buy or build an email list. Here are the pros and cons of each.

Article
Is Billboard Advertising Effective?
By Anand Srivastava | November 19, 2020

Interested in investing in billboard advertising? Here’s what you should know first.

Article
4 Tips for Adding Video to Your Marketing Strategy
By Syed Balkhi | November 18, 2020

Explore several ways you can start using video content to get more paying customers across all of your existing marketing channels.

Article
Website Design Tips for Small Businesses
By Kiely Kuligowski | November 18, 2020

Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.

Article
How to Use Pinterest for Marketing
By Kiely Kuligowski | November 18, 2020

Pinterest and its many boards offer great marketing potential for small business. Here's how to use the social media platform to connect with your audience.

Article
Shopify or Amazon? Which Is Better for Your Business?
By Max Freedman | November 16, 2020

Shopify and Amazon are giants in the e-commerce world, but which one is better for your business? Read on to make the right choice.

Article
7 Tips for SaaS Companies to Generate More Leads
By Jayson DeMers | November 13, 2020

Struggling to generate leads for your SaaS business? Here are some tried-and-true sales and marketing tips that can help SaaS companies get more customers.

Article
How to Choose a Direct Mail Service
By Sean Peek | November 13, 2020

Direct mail campaigns can help you better advertise to your community.

Article
What Have We Learned? Business Lessons From COVID-19
By Brian Wallace | November 11, 2020

Do the work now so your business will still be around later.