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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How to Avoid Spam Filters
By Marisa Sanfilippo | December 11, 2020

Here are some tips to ensure your email marketing messages land in your customers' inboxes instead of their spam folders.

Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | December 02, 2020

A marketing strategy specific to your e-commerce platform can help drive online sales. Here's how to develop a strong e-commerce marketing strategy.

Article
Email Analytics You Should Be Tracking
By Marisa Sanfilippo | December 01, 2020

Discover the best way to track your email marketing success through analytics and other metrics.

Article
How to Create a Successful Social Media Campaign
By David Gargaro | November 27, 2020

Here's how to run a successful social media campaign.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | November 26, 2020

This guide includes everything you need to know about the sales funnel, as well as tips for nurturing leads and converting them to customers.

Article
What Is Retargeting, and How Can It Boost Conversions?
By Adam Uzialko | November 11, 2020

Retargeting offers brands a way to deliver ads more efficiently to users who are likely make a purchase. Here's how to use it for your business.

Article
How to Write an Executive Summary for a Marketing Plan
By David Gargaro | October 30, 2020

Learn how to write a marketing plan executive summary.

Article
5 Tips for Boosting Sales With Conversion-Based Web Design
By Thomas Griffin | October 23, 2020

You can boost sales from your website by focusing on conversion-based design. Here are five essential ways to do that.

Article
6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Jake Eisenberg | October 14, 2020

Follow these six steps to increase the likelihood of your emails landing in Gmail's Primary folder.

Article
How to Grow Your Email List
By Kiely Kuligowski | October 12, 2020

Growing your email list is a never-ending task, but luckily, there are many ways to do so. Learn about them in this email list growth guide.

Article
Business Domain Names: Everything You Need to Know
By Max Freedman | September 25, 2020

Choosing the right domain name for your business has significant impacts on your branding efforts. Here's how to choose the one for your business.

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | September 04, 2020

A marketing analysis can help you create a more targeted marketing strategy to effectively engage your audience, increase lead generation and drive sales.

Article
Guide to Email Marketing
By Kiely Kuligowski | August 27, 2020

Email marketing is vital for small businesses. Here's a step-by-step guide that explains what email marketing is and how to do it.

Article
The 3 C’s of Effective Marketing
By Sammi Caramela | August 20, 2020

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Boris Pfeiffer | August 18, 2020

The ad industry has to continually change to address the needs and concerns of consumers.

Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | August 14, 2020

Push and pull marketing are useful methods to include in your marketing strategy. However, it's important to know when (and how) to use each tactic.

Article
What Is Channel Management?
By Marisa Sanfilippo | August 13, 2020

Channel management helps businesses understand where their customers are and how to reach them more effectively. It is a key element of any marketing strat

Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | August 07, 2020

Digital privacy laws like GDPR and CCPA limit what you can and cannot do when it comes to email marketing. Here's what you should know about data privacy.

Article
10 Innovative Approaches to Improve Your PPC Strategy in 2020
By Wesley Cherisien | August 06, 2020

Here are 10 different approaches to improve your PPC in 2020.

Article
10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | August 04, 2020

Every sale starts with a lead. To boost sales, you should focus on generating more leads.

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | July 23, 2020

Tips on ensuring that your subscribers open and read your company emails.

Article
How Page Load Speed Affects Customer Behavior
By Chad Brooks | June 30, 2020

Online consumers are driven by speed. Here's why it's so important for your website to be fast, and what to do if it's not.

Article
7 Best Tactics to Promote Your Business Podcast
By Chad Brooks | June 30, 2020

Anybody can start a podcast, but how does one grow an audience? Here are seven ways to earn more listeners.

Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | June 04, 2020

Learn the most common reasons why most e-commerce marketing campaigns fail.

Article
How AI Is Changing Digital Marketing
By Sean Cotton | June 04, 2020

AI helps companies move faster, lower costs and predicting trends.

Article
Get a Whiff of This: Research Proves Marketing With Scent Increases Sales
By Chad Brooks | June 01, 2020

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.

Article
How to Keep Content Fresh During COVID-19
By Boris Pfeiffer | May 07, 2020

The coronavirus pandemic led to a large amount of COVID-19 related content. Here's how to incorporate it into your marketing strategy and keep it fresh.

Article
5 Research-Driven Strategies for Maximizing the Impact of Mobile Coupon Offers
By Dan Slavin | April 26, 2020

Using the right strategies can ensure you reach your target audience through the channels they prefer.

Article
How to Set Up a Marketing Calendar That Actually Works
By Chad Brooks | April 20, 2020

Manage all your promotional content with a schedule strategically designed for success.

Article
8 Ways to Generate Leads During COVID-19
By Nicole Krug | March 24, 2020

While sales may be slow during the COVID-19 pandemic, you can use these methods to generate leads, setting you up for success once the crisis passes.