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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | June 29, 2022

Push and pull marketing are useful methods to include in your marketing strategy. However, it's important to know when (and how) to use each tactic.

13 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | June 29, 2022

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Business owner working on a laptop
What Is CTR in Email?
By Jamie Johnson | June 29, 2022

Understanding metrics like click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

A Step-By-Step Guide to Taking Your E-Commerce Business Global
By Taral Patel | June 29, 2022

Going global with your e-commerce business requires careful planning and a solid strategy. Here are four steps to ensure success.

5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | June 29, 2022

Take care of the community and the community will take care of your business. Here is how to promote your business with charitable marketing.

4 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | June 29, 2022

Here's how the video game industry's practices can boost your marketing.

Best Customer Tracking Methods for Your Small Business
By Jennifer Post | June 29, 2022

Tracking customers can improve how your small business markets itself to your target audience. Learn what to track and how to set up a tracking process.