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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Magic Words and Colors to Elevate Your Marketing in 2021
By Steve Pulcinella | January 13, 2021

Implement these words and colors into your marketing plan to get the most out of your direct response campaigns.

Article
5 Ways Small Tech Companies Can Thrive During COVID-19
By Mehdi Khalvati | January 12, 2021

With a few sales and marketing strategies, such as reframing your product and focusing on SEO, your small tech company can thrive during COVID-19.

Article
4 Best Social Media Strategy Tips for E-Commerce Businesses
By Jared Atchison | January 11, 2021

Here are the top social media marketing tips e-commerce businesses can work with in 2021.

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Article
Your Guide to Marketing in 2021
By Mark Lamplugh | January 11, 2021

With everything 2020 threw at us, small businesses can apply those lessons to their marketing strategy in 2021.

Category
B2B Lead Generation Services for Small Businesses
By Max Freedman | January 08, 2021

This guide explains how lead generation services work and what to look for in a lead generation service when choosing one for your small business.

Article
8 Awesome Pinterest Board Ideas for Your Business
By Max Freedman | January 06, 2021

A great Pinterest board can help your business stand out. Here are some ideas to make your boards memorable.

Article
How to Futureproof Your Niche Business During the COVID-19 Crisis
By Howard Goldstein | December 23, 2020

Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth, resilience and profitability.

Article
Audience Analysis: How to Use Social Media as Your Largest Focus Group
By Aleh Barysevich | December 22, 2020

Social media is the world's largest database of consumer insights that are extremely beneficial for a company.

Article
How to Reach Your Audience After They Leave Your Website
By Chris Christoff | December 22, 2020

Nearly 70% of consumers abandon shopping carts after adding products, and many more people leave websites without getting that far. But their buyer journey doesn't have to end there.

Article
7 Ways Inbound Marketing Can Build Relationships and Grow Your Business
By Anthony Gaenzle | December 21, 2020

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

Article
How to Develop a Landing Page for Your Business
By Marisa Sanfilippo | December 18, 2020

A landing page encourages users to take certain actions, thus improving your conversion rate and moving users along your sales funnel.

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | December 16, 2020

Here are some actionable steps you can take to make current company blog posts into YouTube videos.

Article
5 Tips for Reusing Blog Posts to Grow Your Business
By Thomas Griffin | December 14, 2020

When done right, old blog posts can provide some added value to your business.

Article
How to Make a Video on YouTube
By Max Freedman | December 11, 2020

Learning how to make a video on YouTube could bring your marketing efforts to new heights.

Article
How to Avoid Spam Filters
By Marisa Sanfilippo | December 11, 2020

To make the most of your email marketing efforts, you must find ways to keep your messages out of your customers' spam folders.

Article
How to Make a Viral Video
By Max Freedman | December 10, 2020

A viral video could significantly boost brand awareness and help you reach new customers. Here's how to make your video go viral.

Article
How to Increase Your Holiday Sales
By Thomas Griffin | December 09, 2020

Businesses wait all year for the holiday season. With so much on the line, it is critical you are fully prepared to make the most out of the season.

Article
5 Ways to Increase Your E-Commerce Sales This Holiday Season
By Christopher Hamze | December 09, 2020

E-commerce is a popular way to shop this year. Here’s how you can increase your online sales.

Article
Instagram Best Posting Practices 2020
By Kiely Kuligowski | December 02, 2020

Follow these Instagram best practices to improve engagement and grow your following.

Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | December 02, 2020

E-commerce is becoming a staple of many businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Article
7 Most Effective Lead Nurturing Strategies
By David Gargaro | December 02, 2020

Once you engage leads, it is important to nurture them along the buying journey. Here are the best ways to nurture leads.

Article
Email Analytics You Should Be Tracking
By Marisa Sanfilippo | December 01, 2020

These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions.