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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
What Is Retargeting, and How Can It Boost Conversions?
By Adam Uzialko | November 11, 2020

Retargeting, sometimes referred to as remarketing, can improve user engagement with your advertisement and optimize your marketing budget spend. Here's how to use retargeting for your business.

Article
Salesforce 101: Top 10 Tips and Tricks
By Andreas Rivera | November 11, 2020

Salesforce can improve how your business runs. Here is how to get the most out of the popular CRM program.

Article
How to Get More Sales Page Engagement
By Chris Christoff | November 11, 2020

A high-quality sales page can make or break your business. Here's how you can make sure your page is optimized for maximum engagement and profitability.

Article
Lessons From Millennials and Gen Zers on Video Marketing
By Jared Atchison | November 11, 2020

The new generation of consumers is making an impact through their buying choices and their participation on social media. Here's how to get your videos to resonate with millennials and Gen Zers.

Article
7 Ways to Build a Quality Email List
By Kiely Kuligowski | November 06, 2020

An email list is the foundation of an email marketing campaign. Here's how you can build a quality list of subscribers for your email campaigns.

Article
10 Ways to Take Better Social Media Campaign Photos
By Skye Schooley | November 06, 2020

Follow this expert advice to make your photos stand out on social media.

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Article
9 Lead Conversion Tips For Success
By Andrew Martins | November 06, 2020

Want to turn your customers into buyers? Here are nine ways to seal the deal.

Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn't)
By Adam Uzialko | November 05, 2020

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.

Article
What Is Customer Analytics?
By Nicole Fallon | November 03, 2020

Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.

Article
7 Holiday Newsletter Tips for 2020
By Jared Atchison | November 02, 2020

Getting your newsletter right can help increase sales this holiday season.

Article
6 Things Small Business Owners Need to Do Now to Succeed This Holiday Season
By Rich Rao | October 30, 2020

This holiday season may be make-or-break for many small businesses. Here are six tips for businesses to implement ASAP to make the most of this crucial season.

Article
How to Write an Executive Summary for a Marketing Plan
By David Gargaro | October 30, 2020

An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include.

Article
How to Increase Your Small Business Market Share
By Joshua Stowers | October 28, 2020

Looking to increase your small business market share? Find out how to calculate and improve your share of the market.

Article
How and Where to Buy a Website Domain
By Andrew Martins | October 27, 2020

Learn the steps involved in registering and buying your business website domain.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | October 26, 2020

Wondering if an Instagram business account is worth it? Check out these pros and cons of personal and business accounts.

Article
5 Tips for Boosting Sales With Conversion-Based Web Design
By Thomas Griffin | October 23, 2020

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

Article
5 Ways to Grow Your Business with Google Analytics
By Chris Christoff | October 22, 2020

Google Analytics offers a wealth of information about consumer browsing habits and behavior. Its features let you critically examine your website for ways to improve the design and visitor flow.

Article
What You Can Learn From the Best Instagram Business Accounts
By Kiely Kuligowski | October 22, 2020

Learn from some of the top accounts on Instagram and see what works for them.

Article
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How to Use Webinars and Live Video Conference to Generate Leads and Drive Sales
By Nicole Fallon | October 21, 2020

Video conference software can be more than an internal communications tool – it can also help you drive sales.

Article
8 Tips for Generating More Engagement on Facebook
By Max Freedman | October 20, 2020

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

Article
The New Marketing Dichotomy: Be Agile or Be Obsolete
By Andrea Fryrear | October 14, 2020

Remote work has proven to be effective, but it can become a recipe for misalignment and miscommunication if the right processes aren't in place. Agile was built for just such situations.

Article
6 Tips to Keep Your Emails Out of Gmail's Promotions Folder
By Jake Eisenberg | October 14, 2020

While email marketing is still effective, the Gmail Promotions tab has made it more challenging for marketers to get their emails opened. There are six ways to get your emails to show up in...

Article
E-Commerce Marketing Strategies for Solopreneurs
By Guy Sheetrit | October 13, 2020

One major challenge among solopreneurs is that they lack the budget and reach that big brands possess. Apply these four that other successful companies have used to boost your business.

Article
Things You Should Know Before Hiring a Call Center
By Adam Uzialko | October 12, 2020

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

Article
How to Grow Your Email List
By Kiely Kuligowski | October 12, 2020

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

Article
Precision Marketing 101: Exploring the Concepts and Tools to Do It
By Lauren Sirt | October 06, 2020

By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns.