Marketing Strategy

One major challenge among solopreneurs is that they lack the budget and reach that big brands possess. Apply these four that other successful companies have used to boost your business.

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.

When it comes to running an e-commerce site, what are some sure fire ways make sure you're doing everything you can to make it as successful as possible? Are there things that should absolutely be...

By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns.

There's a diverse mix of free marketing tools available today for anyone in digital marketing, but I only have experience with a few. Please let me know what free online marketing tools you recommend...

Want to use Facebook in your marketing strategy? Here's how to turn its Messenger feature into a marketing tool.

Are you looking for a way to see explosive sales and lead generation results? Flash sales are an effective, flexible solution.

These 48 websites allow you to list your business for free. Here's why you should list your business in online directories and how to do it effectively.

Optimizing your business's Facebook page is a good way to drive engagement. Here's how to get more likes and shares on Facebook.

When you're deciding on the components of your social media marketing strategy, one platform you might want to consider is Pinterest.

Importance of Branding, Branding is compulsory for business or not? How much difference of revenue with or without branding. I know Branding is important for now but many businesses are run without...

I started into eCommerce store 10 years ago. Now one of my sites has grown in size to 100,000 products. Even so, the orders coming in don't cover the website expenses. I have a full-time job...

Is your business's reputation failing? Here's how to choose the best online reputation management service to save your brand.

I'd like to open a retail store selling clothes but I have no idea how to market my clothing store and get customers to trust and buy my product lines. I need help when it comes to marketing. What...

Brainstorming content ideas for future posts isn't always easy, but it's a necessary step in the creative process.

Your choice of a domain name is important. Here's how to make sure you choose the right domain name for your business.

I want to know about the features that a best or good employee productivity tracking tool must-have. The features that can help to select the best tool for measuring employee producutivity.

Closing a sale is an art. With these five steps, you can close any sale and build an ongoing relationship with a prospect or client.

A visitor's user experience on your website goes a long way toward determining whether they buy from you regularly or never return.

If you want to be able to sell your business's products and services with ease, this guide has the tips you need to make it happen.

There has been significant growth in digital advertising industry with many rich media, interactive ad options. However, there must be challenges advertisers face today. Wondering if some experienced...

The effects the pandemic has had on small businesses could be long-lasting. It's crucial to adopt a practical and forward-looking marketing strategy.

Getting new email subscribers is a worthy goal, but keeping them engaged is even more important.

Facebook ads are highly effective but highly complex. Learn how to scale your e-commerce business using Facebook ads.

Here are four tips to differentiate your store and appeal to potential shoppers or stay top of mind with current customers.

We have been using Facebook, blogs, Twitter, etc, etc. But getting likes and new followers does not convert into new business.

Because business goals, target audiences, and the nature of customer relations are different, B2B and B2C social media marketing strategies cannot be identical.

For your business to fully succeed, you need to build a vibrant community that you can tap into for engagement.

Google Ads can make a company more successful if the campaign is implemented correctly.