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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
How to Create a Successful Social Media Campaign
By David Gargaro | November 27, 2020

Social media marketing is key to a modern business's success. This guide explains how to create a successful social media marketing campaign.

Article
YouTube Analytics Guide
By Max Freedman | November 27, 2020

YouTube Analytics can help you keep tabs on your channel and your target audience's engagement. Here's how to use it.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | November 26, 2020

What is the sales funnel, and why is it important to your business?

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Article
4 Ways to Get More From Your Marketing
By Jeremy Knauff | November 24, 2020

Marketing is an important component of every business, but many entrepreneurs aren't getting as much out of their efforts as they could.

Article
The 15 Best E-Commerce Marketing Tools
By Jamie Johnson | November 24, 2020

E-commerce marketing tools can help drive more traffic to your online store and increase conversions.

Article
How Can B2B Marketers Master Branding on Social Media?
By Christine Alemany | November 23, 2020

Branding is an important aspect of business for just about every organization. By focusing on consistency and seemingly minor details, B2B marketers can elevate their social media game. Here's how.

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Article
Re-Engagement Email Strategy (With Examples)
By Max Freedman | November 23, 2020

When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.

Category
The Best Internet Marketing and PPC Management Services of 2021
By Sean Peek | November 20, 2020

Compare the best online marketing services side by side. Read in-depth reviews and learn how the best online marketing companies stack up.

Article
Building vs. Buying Your Email List
By Andrew Martins | November 19, 2020

Do you want a quick infusion of email addresses or a homegrown network of devoted consumers? You'll need to either buy or build an email list. Here are the pros and cons of each.

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Article
Is Billboard Advertising Effective?
By Anand Srivastava | November 19, 2020

Interested in investing in billboard advertising? Here’s what you should know first.

Article
4 Tips for Adding Video to Your Marketing Strategy
By Syed Balkhi | November 18, 2020

Explore several ways you can start using video content to get more paying customers across all of your existing marketing channels.

Article
Website Design Tips for Small Businesses
By Kiely Kuligowski | November 18, 2020

Your website's design is often the first impression visitors get of your business. Here's how to make sure it's a good one.

Article
How to Use Pinterest for Marketing
By Kiely Kuligowski | November 18, 2020

Pinterest and its many boards offer great marketing potential for small business. Here's how to use the social media platform to connect with your audience.

Article
Shopify or Amazon? Which Is Better for Your Business?
By Max Freedman | November 16, 2020

Shopify and Amazon are giants in the e-commerce world, but which one is better for your business? Read on to make the right choice.

Article
7 Tips for SaaS Companies to Generate More Leads
By Jayson DeMers | November 13, 2020

Struggling to generate leads for your SaaS business? Here are some tried-and-true sales and marketing tips that can help SaaS companies get more customers.

Article
How to Choose a Direct Mail Service
By Sean Peek | November 13, 2020

Direct mail campaigns can help you better advertise to your community.

Article
What Have We Learned? Business Lessons From COVID-19
By Brian Wallace | November 11, 2020

Do the work now so your business will still be around later.

Article
What Is Retargeting, and How Can It Boost Conversions?
By Adam Uzialko | November 11, 2020

Retargeting, sometimes referred to as remarketing, can improve user engagement with your advertisement and optimize your marketing budget spend. Here's how to use retargeting for your business.

Article
Salesforce 101: Top 10 Tips and Tricks
By Andreas Rivera | November 11, 2020

Salesforce can improve how your business runs. Here is how to get the most out of the popular CRM program.

Article
How to Get More Sales Page Engagement
By Chris Christoff | November 11, 2020

A high-quality sales page can make or break your business. Here's how you can make sure your page is optimized for maximum engagement and profitability.

Article
Lessons From Millennials and Gen Zers on Video Marketing
By Jared Atchison | November 11, 2020

The new generation of consumers is making an impact through their buying choices and their participation on social media. Here's how to get your videos to resonate with millennials and Gen Zers.

Article
7 Ways to Build a Quality Email List
By Kiely Kuligowski | November 06, 2020

An email list is the foundation of an email marketing campaign. Here's how you can build a quality list of subscribers for your email campaigns.

Article
10 Ways to Take Better Social Media Campaign Photos
By Skye Schooley | November 06, 2020

Follow this expert advice to make your photos stand out on social media.

Article
9 Lead Conversion Tips For Success
By Andrew Martins | November 06, 2020

Want to turn your customers into buyers? Here are nine ways to seal the deal.

Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn't)
By Adam Uzialko | November 05, 2020

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.

Article
What Is Customer Analytics?
By Nicole Fallon | November 03, 2020

Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy.

Article
7 Holiday Newsletter Tips for 2020
By Jared Atchison | November 02, 2020

Getting your newsletter right can help increase sales this holiday season.

Article
6 Things Small Business Owners Need to Do Now to Succeed This Holiday Season
By Rich Rao | October 30, 2020

This holiday season may be make-or-break for many small businesses. Here are six tips for businesses to implement ASAP to make the most of this crucial season.

Article
How to Write an Executive Summary for a Marketing Plan
By David Gargaro | October 30, 2020

An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include.