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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Hidden Costs of Restaurant Marketing
By Chad Brooks | March 16, 2020

When promoting your restaurant, hidden costs can quickly add up. Learn to identify these costs in our article.

Article
4 Tips for Growing Your Personal Brand Website
By Syed Balkhi | February 03, 2020

Personal brand websites are used by professionals all over the world. Keep these tips in mind to grow your brand and increase engagement.

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Revealed: 4 Customer Retention Tricks You Need to Know
By Thomas Griffin | January 30, 2020

Do you struggle with keeping consumers engaged after their first purchase? These tricks help you grow your company and improve brand loyalty.

Article
Trends That Will Shape Market Segmentation in 2020
By Anthony Lamot | December 31, 2019

Before you finalize your marketing strategy for next year, check out the top five market segmentation trends for 2020.

Article
5 E-Commerce Trends You Should Expect in 2020
By Syed Balkhi | December 12, 2019

Here are the top five trends for e-commerce businesses in 2020. Read on to learn what you need to do to create a successful online store in 2020.

Article
5 Traditional Advertising Methods That Still Work
By Chris Porteous | December 09, 2019

Why these ad methods remain effective and how you can exploit them to the greatest extent possible.

Article
Marketing Trends in 2020 That You Should Know
By Jared Atchison | December 04, 2019

As 2020 approaches, it's time to examine your marketing strategy and decide how you'll incorporate AR, VR and AI and increase your social media engagement.

Article
How to Create Quality Content That Goes Viral in 2020
By Jared Atchison | December 02, 2019

There's no guarantee your content will go viral, but you can set yourself up for success by following these tips for content creation.

Article
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | October 31, 2019

Reducing friction on your e-commerce website makes it easier for visitors to purchase your products. Here's how you can reduce shopping cart abandonment.

Article
4 Strategies to Counteract Declining Growth
By Amber Colley | September 24, 2019

Here are some strategies small businesses can use to overcome declining growth in tough economic times.

Article
Why Backlinks Still Matter
By Elijah Masek-Kelly | August 29, 2019

Enhance your website's Google search ranking by getting industry partners to link to your website.

Article
How Technology Helps Level the Playing Field for Small Business Marketers
By Adam Ortman | July 11, 2019

Small businesses can use technology to boost their marketing efforts, which in turn will help them compete against businesses of all sizes.

Article
5 Storytelling Tips for B2B Content Marketers
By Albizu Garcia | May 31, 2019

Storytelling is a powerful strategy for businesses to tell their brand's story, even for B2B businesses.

Article
Rebuilding America’s Infrastructure Would Ignite Small Business Growth
By Bob Dagostino and Tom Sullivan | May 21, 2019

The U.S. has an infrastructure problem. Here's why that's a concern for small business owners – and what Washington needs to do about it.

Article
How to Measure and Improve Your Marketing ROI
By David Gasparyan | May 17, 2019

Use these metrics and tips to see how well your marketing is working for you and boost your return on investment.

Article
How to Optimize Your Homepage for Improved Engagement
By Jared Atchison | April 29, 2019

To boost your website's search rankings, try optimizing your homepage.

Article
8 E-commerce Trends to Watch Out for in 2019
By Chris Porteous | April 16, 2019

E-commerce plays a huge role in today's marketplace. Here are 8 trends to keep an eye on this year.

Article
E-commerce and Social Media: How to Drive Positive Engagement
By Sean Hopwood | March 22, 2019

These are the most effective ways to drive positive engagement for your e-commerce site with the help of social media.

Article
What Is Outcome Marketing?
By Rachel Krug | March 07, 2019

Learn the definition of outcome marketing, the difference between a result and an outcome, and how to think about outcomes for your marketing efforts.

Article
4 Marketing Strategies to Grow Your Small Business
By Jared Atchison | December 23, 2018

Succeeding in business is all about using the appropriate marketing strategies. Use these four, low-cost strategies to grow your small business.

Article
Make More Sales With More Ecommerce Payment Options
By Alexandra Tachalova | December 14, 2018

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Article
3 Ways B2B Marketing Is Changing in 2019
By Chris Christoff | December 11, 2018

As a marketer, you must continually adapt to keep up with and leverage the trends. Here's what's hot as we enter 2019.

Article
Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential
By Ryan Ayers | November 21, 2018

Integrating a customer loyalty program into your holiday marketing campaign generates strong results year-round.

Article
12 Market Research Tools Worth Trying
By Scott Gerber | October 29, 2018

With the right marketing research, you can discover whether you're reaching out to the right set of potential buyers. Here are 12 tools to help with that.

Article
Have a WordPress Site? Optimize It.
By Alexandra Tachalova | October 24, 2018

A well-orchestrated SEO campaign for your WordPress website means new clients, higher brand credibility and more profit.

Article
10 Marketing Strategies That Will Boost Your Holiday Sales
By Evyatar Sagie | October 17, 2018

The holiday season is coming, and there are sales to be made. Use these holiday marketing tips to weave some holiday magic around your business.

Article
5 Ad Budgeting Tips for the Upcoming Holiday Season
By Roy Morejon | September 21, 2018

You need to set a clear strategy and pull off a near-flawless execution to achieve your ultimate goal: sales. With this in mind, it's crucial to plan now.

Article
Can Direct Mail Marketing Help You Win the Holiday Season?
By Milena Nikiforova-Marguenski | September 17, 2018

In a digital world, integrated direct mail campaigns can help your business stand out this holiday season.

Article
3 SEO Best Practices for Small Businesses
By Marc Dane | September 06, 2018

Implementing these three practices will increase your online presence and drive more customers to your business.

Article
2 New Ranking Factors From Google You Can’t Ignore
By Kaili Killpack | August 20, 2018

Google doesn't give us the secrets of its ranking algorithms very often, so when it does, we'd better pay attention.